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The Europe laundry detergents market size is projected to grow at a CAGR of nearly 3.8% between 2024 and 2032.
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Laundry detergents are cleaning agents that are used to remove dirt, stains, and odours from fabrics. They can come in different forms, such as powder, liquid, pod, or bar, and they may contain various ingredients, such as surfactants, enzymes, bleaches, fragrances, and optical brighteners.
The Europe laundry detergents market growth is driven by the rising demand for hygiene products, the growing adoption of eco-friendly, chemical-free, and biodegradable detergents, the increasing penetration of online retail platforms, and the new product developments by major players. Moreover, the rising preference for convenience has created higher demand for laundry detergent products, such as pods, tablets, and liquid detergents, which offer convenience and efficiency for busy and urban consumers of Europe.
In addition, the household segment of Europe is becoming more health conscious and environmentally aware, which is leading to a higher demand for concentrated liquid laundry detergents because they use less water. Introduction of water-efficient detergents has helped to increase the Europe laundry detergents market share of liquid detergents.
The institutional segment, which includes hotels, hospitals, schools, and other public facilities, is also expected to register a significant growth rate as per Europe laundry detergents market analysis, as these sectors require high-quality and efficient laundry detergents to maintain their cleaning standards and market reputation.
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Europe Laundry Detergents Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Type | Enzymatic, Non-Enzymatic |
Form | Liquid, Powder, Pods, Others |
Application | Household, Industrial, and Institutional |
Countries | Germany, United Kingdom, France, Italy, Netherlands, Others |
Market players are introducing laundry detergents that are enzyme free, biodegradable, and vegan friendly to cater to evolving consumer preference.
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REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Form |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Overview
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2023)
8.3 Global Laundry Detergents Market Forecast (2024-2032)
8.4 Global Laundry Detergents Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Laundry Detergents Market Overview
9.1 Key Industry Highlights
9.2 Europe Laundry Detergents Historical Market (2018-2023)
9.3 Europe Laundry Detergents Market Forecast (2024-2032)
10 Europe Laundry Detergents Market by Type
10.1 Enzymatic
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Non-Enzymatic
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
11 Europe Laundry Detergents Market by Form
11.1 Liquid
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Powder
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 Pods
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 Others
12 Europe Laundry Detergents Market by Application
12.1 Household
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Industrial and Institutional
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
13 Europe Laundry Detergents Market by Country
13.1 Germany
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Kingdom
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 France
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 Italy
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Netherlands
13.5.1 Market Share
13.5.2 Historical Trend (2018-2023)
13.5.3 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 The Clorox Company
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Amway International Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Church & Dwight Co., Inc
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Sonett GmbH
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Unilever plc
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 The Procter & Gamble Company
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Henkel AG & Co. KGaA
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 S. C. Johnson & Son, Inc
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Reckitt Benckiser Group PLC
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Bluesun Consumer Brands S.L.U.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Werner & Mertz GmbH
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 Multex Chemicals
17.2.12.1 Company Overview
17.2.12.2 Product Portfolio
17.2.12.3 Demographic Reach and Achievements
17.2.12.4 Certifications
17.2.13 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. Europe Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
3. Europe Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
4. Europe Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Europe Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
6. Europe Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
7. Europe Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
8. Europe Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2024-2032
9. Europe Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2023
10. Europe Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2024-2032
11. Europe Laundry Detergents Market Structure
The laundry detergents market in Europe is expected to grow at a CAGR of 3.8% between 2024 and 2032.
The major drivers of the industry include rising disposable incomes, increasing population, rising penetration of washing machines, and rising health and hygiene awareness among the younger consumers.
Key trends aiding market expansion include the rising innovation in manufacturing processes to reduce the amount of water used, growing popularity of liquid and tablet detergents, and rising use of detergents by hospitality sector.
Germany, the United Kingdom, France, Italy, and the Netherlands, among others, are the major countries in the market.
The major types of laundry detergents in the market are enzymatic and non-enzymatic detergents.
The various forms of laundry detergents are liquid, powder, and pods, among others.
The major application include household and industrial and institutional, with the household segment accounting for a significant share of the market.
The European Parliament and Council have adopted Regulation (EC) No 648/2004, which establishes common rules for detergents and surfactants across the European Union (EU). This regulation ensures that detergents and surfactants can be sold and used safely across the EU.
Eco-friendly laundry detergents have many advantages, such as being better for the environment, being softer on clothes, being economical, and being more effective in cleaning.
Key players in the market are Unilever plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, S. C. Johnson & Son, Inc, Reckitt Benckiser Group PLC, The Clorox Company, Church & Dwight Co., Inc, Amway International Inc., Sonett GmbH, Bluesun Consumer Brands S.L.U., Werner & Mertz GmbH, and Multex Chemicals, among others.
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