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Europe Laundry Detergents Market

Europe Laundry Detergents Market Share, Growth, Forecast: By Type: Enzymatic, Non-Enzymatic; By Form: Liquid, Powder, Pods, Others; By Application: Household, Industrial and Institutional; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Europe Laundry Detergents Market Outlook

The Europe laundry detergents market size is projected to grow at a CAGR of nearly 3.8% between 2024 and 2032.

 

Europe Laundry Detergents Market

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Key Takeaways

  • Persil, a brand under Henkel's Consumer Brands division, achieved a 6.1% organic sales growth in 2023 due to high sales of laundry detergents.
  • Vanish, a Reckitt-owned brand, is a popular laundry product in over 70 countries, with 63 million households using it in Germany and France alone.
  • Cold water washing is becoming more prevalent in Europe, as it reduces the carbon footprint from laundry by 40%. Brands like Ariel are offering high-quality detergents that can clean clothes effectively even in low temperatures.

 

Laundry detergents are cleaning agents that are used to remove dirt, stains, and odours from fabrics. They can come in different forms, such as powder, liquid, pod, or bar, and they may contain various ingredients, such as surfactants, enzymes, bleaches, fragrances, and optical brighteners.

 

The Europe laundry detergents market growth is driven by the rising demand for hygiene products, the growing adoption of eco-friendly, chemical-free, and biodegradable detergents, the increasing penetration of online retail platforms, and the new product developments by major players. Moreover, the rising preference for convenience has created higher demand for laundry detergent products, such as pods, tablets, and liquid detergents, which offer convenience and efficiency for busy and urban consumers of Europe.

 

In addition, the household segment of Europe is becoming more health conscious and environmentally aware, which is leading to a higher demand for concentrated liquid laundry detergents because they use less water. Introduction of water-efficient detergents has helped to increase the Europe laundry detergents market share of liquid detergents.

 

The institutional segment, which includes hotels, hospitals, schools, and other public facilities, is also expected to register a significant growth rate as per Europe laundry detergents market analysis, as these sectors require high-quality and efficient laundry detergents to maintain their cleaning standards and market reputation.

 

Europe Laundry Detergents Market

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Market Segmentation

Europe Laundry Detergents Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Type Enzymatic, Non-Enzymatic
Form Liquid, Powder, Pods, Others
Application Household, Industrial, and Institutional
Countries Germany, United Kingdom, France, Italy, Netherlands, Others

 

Competitive Landscape

Market players are introducing laundry detergents that are enzyme free, biodegradable, and vegan friendly to cater to evolving consumer preference.

 

  • The Clorox Company
  • Amway International Inc.
  • Church & Dwight Co., Inc
  • Sonett GmbH 
  • Unilever plc
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • S. C. Johnson & Son, Inc
  • Reckitt Benckiser Group PLC
  • Bluesun Consumer Brands S.L.U.
  • Werner & Mertz GmbH
  • Multex Chemicals
  • Others

 

Europe Laundry Detergents Market

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Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Form
  • Application
  • Region
Breakup by Type
  • Enzymatic
  • Non-Enzymatic
Breakup by Form
  • Liquid
  • Powder
  • Pods
  • Others
Breakup by Application
  • Household
  • Industrial and Institutional
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Netherlands
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Clorox Company
  • Amway International Inc.
  • Church & Dwight Co., Inc
  • Sonett GmbH 
  • Unilever plc
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • S. C. Johnson & Son, Inc
  • Reckitt Benckiser Group PLC
  • Bluesun Consumer Brands S.L.U.
  • Werner & Mertz GmbH
  • Multex Chemicals
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Laundry Detergents Market Overview

    8.1    Key Industry Highlights
    8.2    Global Laundry Detergents Historical Market (2018-2023) 
    8.3    Global Laundry Detergents Market Forecast (2024-2032)
    8.4    Global Laundry Detergents Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    Europe Laundry Detergents Market Overview
    9.1    Key Industry Highlights
    9.2    Europe Laundry Detergents Historical Market (2018-2023) 
    9.3    Europe Laundry Detergents Market Forecast (2024-2032)
10    Europe Laundry Detergents Market by Type
    10.1    Enzymatic
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2023)
        10.1.3    Forecast Trend (2024-2032)
    10.2    Non-Enzymatic
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2023)
        10.2.3    Forecast Trend (2024-2032)
11    Europe Laundry Detergents Market by Form
    11.1    Liquid 
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2023)
        11.1.3    Forecast Trend (2024-2032)
    11.2    Powder
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2023)
        11.2.3    Forecast Trend (2024-2032)
    11.3    Pods
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2023)
        11.3.3    Forecast Trend (2024-2032)
    11.4    Others
12    Europe Laundry Detergents Market by Application
    12.1    Household 
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2023)
        12.1.3    Forecast Trend (2024-2032)
    12.2    Industrial and Institutional
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2023)
        12.2.3    Forecast Trend (2024-2032)
13    Europe Laundry Detergents Market by Country
    13.1    Germany
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2023)
        13.1.3    Forecast Trend (2024-2032)
    13.2    United Kingdom
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2023)
        13.2.3    Forecast Trend (2024-2032)
    13.3    France
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2023)
        13.3.3    Forecast Trend (2024-2032)
    13.4    Italy
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2023)
        13.4.3    Forecast Trend (2024-2032)
    13.5    Netherlands
        13.5.1    Market Share
        13.5.2    Historical Trend (2018-2023)
        13.5.3    Forecast Trend (2024-2032)
    13.6    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators of Demand
    14.4    Key Indicators of Price
15    Value Chain Analysis
16    Price Analysis
17    Competitive Landscape

    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    The Clorox Company
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Amway International Inc.
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Church & Dwight Co., Inc
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    Sonett GmbH
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Unilever plc
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    The Procter & Gamble Company
            17.2.6.1    Company Overview
            17.2.6.2    Product Portfolio
            17.2.6.3    Demographic Reach and Achievements
            17.2.6.4    Certifications
        17.2.7    Henkel AG & Co. KGaA
            17.2.7.1    Company Overview
            17.2.7.2    Product Portfolio
            17.2.7.3    Demographic Reach and Achievements
            17.2.7.4    Certifications
        17.2.8    S. C. Johnson & Son, Inc
            17.2.8.1    Company Overview
            17.2.8.2    Product Portfolio
            17.2.8.3    Demographic Reach and Achievements
            17.2.8.4    Certifications
        17.2.9    Reckitt Benckiser Group PLC
            17.2.9.1    Company Overview
            17.2.9.2    Product Portfolio
            17.2.9.3    Demographic Reach and Achievements
            17.2.9.4    Certifications
        17.2.10    Bluesun Consumer Brands S.L.U.
            17.2.10.1    Company Overview
            17.2.10.2    Product Portfolio
            17.2.10.3    Demographic Reach and Achievements
            17.2.10.4    Certifications
        17.2.11    Werner & Mertz GmbH
            17.2.11.1    Company Overview
            17.2.11.2    Product Portfolio
            17.2.11.3    Demographic Reach and Achievements
            17.2.11.4    Certifications
        17.2.12    Multex Chemicals
            17.2.12.1    Company Overview
            17.2.12.2    Product Portfolio
            17.2.12.3    Demographic Reach and Achievements
            17.2.12.4    Certifications
        17.2.13    Others
18    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2.    Europe Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
3.    Europe Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
4.    Europe Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
5.    Europe Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
6.    Europe Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
7.    Europe Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
8.    Europe Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2024-2032
9.    Europe Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2023
10.    Europe Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2024-2032
11.    Europe Laundry Detergents Market Structure

Key Questions Answered in the Report

The laundry detergents market in Europe is expected to grow at a CAGR of 3.8% between 2024 and 2032.

The major drivers of the industry include rising disposable incomes, increasing population, rising penetration of washing machines, and rising health and hygiene awareness among the younger consumers.

Key trends aiding market expansion include the rising innovation in manufacturing processes to reduce the amount of water used, growing popularity of liquid and tablet detergents, and rising use of detergents by hospitality sector.

Germany, the United Kingdom, France, Italy, and the Netherlands, among others, are the major countries in the market.

The major types of laundry detergents in the market are enzymatic and non-enzymatic detergents.

The various forms of laundry detergents are liquid, powder, and pods, among others.

The major application include household and industrial and institutional, with the household segment accounting for a significant share of the market.

The European Parliament and Council have adopted Regulation (EC) No 648/2004, which establishes common rules for detergents and surfactants across the European Union (EU). This regulation ensures that detergents and surfactants can be sold and used safely across the EU.

Eco-friendly laundry detergents have many advantages, such as being better for the environment, being softer on clothes, being economical, and being more effective in cleaning.

Key players in the market are Unilever plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, S. C. Johnson & Son, Inc, Reckitt Benckiser Group PLC, The Clorox Company, Church & Dwight Co., Inc, Amway International Inc., Sonett GmbH, Bluesun Consumer Brands S.L.U., Werner & Mertz GmbH, and Multex Chemicals, among others.

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