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The Europe point of sale materials (PoSM) market size attained a value of 10.35 billion in 2023. The market is expected to grow at a CAGR of 4.8% between 2024 and 2032, reaching almost 15.92 billion by 2032.
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The market growth of point of sale materials (PoSM) in Europe is being driven by the rising demand for posters, LED displays, and stickers, and others, from various industries like FMGC, food and beverage, retail, pharmaceutical, among others. The pharmaceutical sector is predicted to witness robust growth due to COVID-19 pandemic which has led to heightened demand for medical services within the region as the cases of COVID-19 are rising. The prevalence of established suppliers within the region is also aiding the market growth. Further, these suppliers are taking steps to widen their service portfolio to offer an extensive range of services, thus, fueling the market growth over the forecast period.
Point of sale materials (PoSM), variously known as point of purchase materials or POPM, is the advertising materials used to convey product information to the consumers at the point of sale. Many types of point of sale materials are available in the market, which companies use for advertising various campaigns.
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On the basis of type, the market is divided into:
Based on industry, the industry can be segmented into:
The regional markets for the product include United Kingdom, Germany, France, and Italy.
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The point-of-sale materials market in Europe is highly mature, which could be attributed to the established global suppliers within the region. The market is further driven by the prevalent trend of online POP management software in Europe. Gradually, this technology is being adopted by the suppliers for streamlining the many processes involved in the promotional activities for the sale products. Further, the market is expected to be driven by the emerging adoption of digital POP displays, which is further boosted by the COVID-19 outbreak. As a result of the pandemic outbreak, majority of the suppliers are expected to increasingly adopt electronic label displays, digital signage, etc. over the forecast period so as to inhibit the contact and spread of the virus.
The report gives a detailed analysis of the following key players in the Europe point of sale materials (PoSM) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Industry |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Point of Sale Materials (PoSM) Market Overview
8.1 Key Industry Highlights
8.2 Global Point of Sale Materials (PoSM) Historical Market (2018-2023)
8.3 Global Point of Sale Materials (PoSM) Market Forecast (2024-2032)
8.4 Global Point of Sale Materials (PoSM) Market by Industry
8.5 Global Point of Sale Materials (PoSM) Market by Region
8.5.1 North America
8.5.2 Europe
8.5.3 Asia Pacific
8.5.4 Latin America
8.5.5 Middle East and Africa
9 Europe Point of Sale Materials (PoSM) Market Analysis
9.1 Key Industry Highlights
9.2 Europe Point of Sale Materials (PoSM) Historical Market (2018-2023)
9.3 Europe Point of Sale Materials (PoSM) Market Forecast (2024-2032)
9.4 Europe Point of Sale Materials (PoSM) Market by Type
9.4.1 Posters
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Danglers
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.3 Standees
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.4.4 Bunting
9.4.4.1 Historical Trend (2018-2023)
9.4.4.2 Forecast Trend (2024-2032)
9.4.5 LED Displays
9.4.5.1 Historical Trend (2018-2023)
9.4.5.2 Forecast Trend (2024-2032)
9.4.6 Stickers
9.4.6.1 Historical Trend (2018-2023)
9.4.6.2 Forecast Trend (2024-2032)
9.4.7 Others
9.5 Europe Point of Sale Materials (PoSM) Market by Industry
9.5.1 FMGC
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Food and Beverage
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.5.3 Retail
9.5.3.1 Historical Trend (2018-2023)
9.5.3.2 Forecast Trend (2024-2032)
9.5.4 Pharmaceutical
9.5.4.1 Historical Trend (2018-2023)
9.5.4.2 Forecast Trend (2024-2032)
9.5.5 Others
9.6 Europe Point of Sale Materials (PoSM) Market by Country
9.6.1 United Kingdom
9.6.2 Germany
9.6.3 France
9.6.4 Italy
9.6.5 Others
10 Regional Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 HH Global
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 RTC
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Drukkerij VAN AS B.V.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Logrus LLC
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 UK Point of Sale Group Limited
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Others
14 Key Trends and Development in the Market
List of Key Figures and Tables
1. Global Point of Sale Material (PoSM) Market: Key Industry Highlights, 2018 and 2032
2. Global Point of Sale Material (PoSM) Historical Market: Breakup by Industry (USD Million), 2018-2023
3. Global Point of Sale Material (PoSM) Market Forecast: Breakup by Industry (USD Million), 2024-2032
4. Europe Point of Sale Material (PoSM) Market: Key Industry Highlights, 2018 and 2032
5. Europe Point of Sale Material (PoSM) Historical Market: Breakup by (PoSM) Type (USD Million), 2018-2023
6. Europe Point of Sale Material (PoSM) Market Forecast: Breakup by (PoSM) Type (USD Million), 2024-2032
7. Europe Point of Sale Material (PoSM) Historical Market: Breakup by Industry (USD Million), 2018-2023
8. Europe Point of Sale Material (PoSM) Market Forecast: Breakup by Industry (USD Million), 2024-2032
9. Europe Point of Sale Material (PoSM) Historical Market: Breakup by Country (USD Million), 2018-2023
10. Europe Point of Sale Material (PoSM) Market Forecast: Breakup by Country (USD Million), 2024-2032
11. Europe Point of Sale Material (PoSM) Market Structure
The market is projected to grow at a CAGR of 4.8% between 2024 and 2032.
The major drivers of the market are rising disposable incomes, increasing population, rising pharmaceutical sector, and extensive applications of PoSM.
The emerging trend of adoption of online POP management software and the surging utilisation of digital POP displays are the key trends fuelling the market growth.
The major countries of point of sale materials (PoSM) considered in the Europe market report are the United Kingdom, Germany, France, and Italy, among others.
The major types of the product are posters, danglers, standees, bunting, led displays, and stickers, among others.
The significant industries of the product are FMGC, food and beverage, retail, and pharmaceutical, among others.
The key market players are HH Global, RTC, Drukkerij VAN AS B.V., Logrus LLC, and UK Point of Sale Group Limited, among others.
The Europe point of sale materials (PoSM) market attained a value of USD 10.35 billion in 2023 driven by rising pharmaceutical sector. Aided by the emerging trend of adoption of online POP management software, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.8%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the PoSM industry can be segmented into posters, danglers, standees, bunting, led displays, stickers, among others. On the basis of industries, the market is categorised into FMGC, food and beverage, retail, pharmaceutical, among others. The major regional markets for Europe Point of Sale Materials (PoSM) are the United Kingdom, Germany, France, and Italy. The key players in the above market include HH Global, RTC, Drukkerij VAN AS B.V., Logrus LLC, UK Point of Sale Group Limited, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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