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The global hair care market size is projected to expand at a CAGR of 4% between 2024 and 2032. The growing demand for personal grooming products is the key force driving the market.
Hair care is an overarching term for grooming and cosmetology concerning hair that develops from the human scalp. Hair care routines vary depending upon an individual’s culture and physical characteristics of hair. The concept of hair care is broad and can vary significantly among individuals, depending on factors such as hair type, cultural norms, and personal preferences.
The rising demand for organic products for personal grooming is one of the major factors driving the hair care market growth. With a significant shift toward chemical-free goods and sustainable manufacturing, prominent producers are combining natural oils, aloe vera, cocoa butter, and extracts of other organic substances. Growing consumer concerns and the availability of new, more effective, and safer hair care products have also resulted in a major increase in their use. This, along with rising awareness about hair-related difficulties as a result of climate change, air pollution, and other environmental conditions, is one of the major factors driving the hair care market expansion.
Various companies are expanding their product portfolio to attract more customers by selling multi-purpose products both online distribution and offline. Other factors expected to aid the market growth include rising demand for luxury hair care products, increased investments in promotional activities such as celebrity endorsements, and improved product packaging.
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Rising consumer demand for professional hair care services; personal grooming and wellness; product personalisation and customisation; and innovative and advanced hair care treatments are the major trends impacting the hair care market
May 4th, 2023
Head & Shoulders launched an innovative anti-dandruff shampoo, Bare, distinguished by its unique formulation consisting of just 9 ingredients.
Jun 6th, 2023
Procter & Gamble rolled out a new haircare microsite, #HairDNA which is designed to address consumers' most pressing hair concerns, exclusively on the Lazada platform.
Dec 22nd, 2023
Unilever announced it has entered into an agreement to purchase K18, a high-end biotech haircare brand, representing a further stride in refining Unilever's portfolio.
Jan 9th, 2024
At CES® 2024, L'Oréal Group unveiled AirLight Pro, a cutting-edge hair-drying tool, aimed at serving the needs of both beauty professionals and consumers for in-salon and at-home use.
Rising consumer demand for professional hair care services
There is an increasing preference for professional hair care services as consumers seek expert advice to resolve their hair concerns, desiring high-quality results.
Wellness and self-care trends
Hair care services that promote relaxation, reduce stress, and offers a holistic approach to beauty and health are gaining traction.
Personalisation and customisation of hair care products
Consumers are increasingly seeking personalised and customised services that cater to their specific hair type, texture, and individual preferences.
Innovative and advanced hair care treatment offerings
The introduction of advanced hair care treatments and technologies in salons, such as laser therapy for hair growth and customised scalp therapies, is attracting many consumers.
One of the prominent trends in the hair care market is the growing demand for personalised and customised hair care products and services. Customers are demanding products that suit specific hair type and texture; products and treatments are being tailored by brands to address specific concerns like curl pattern, porosity, or scalp condition as they are more likely to prove effective in the long run, enhancing customer satisfaction. Personalised hair care solutions are known for optimal results because they are formulated to meet the unique needs of an individual’s hair and scalp which can lead to better hair health, appearance, and manageability.
Head & Shoulders' launch of the Bare anti-dandruff shampoo represents a significant innovation in the anti-dandruff market as this product is distinguished by its minimalistic formulation. In a sector where products often contain a long list of ingredients, the Bare shampoo's 9-ingredient formula stands out for its simplicity and transparency. Consumers increasingly prefer products with fewer, more recognisable ingredients, as they are often perceived as more natural and are less likely to cause irritation or allergic reactions, which is influencing the overall hair care market share.
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“Hair Care Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Product
Hair Care Market Breakup by Region
Hair care products are in great demand to meet growing concerns related to hair loss
The hair care market demand is driven by increased consumption of hair care products by both men and women to address the growing concerns related to scalp health. This is also prompting manufacturers to invest in and create new mid-range products with enhanced features to meet the rising demand. Consumers are becoming more sensible when it comes to product selection, encouraging brands to focus on product packaging to attract consumers while keeping prices in the mid-range.
In addition, increasing concerns of hair loss, premature greying, and dandruff, among others, and growing acceptance of hair care products among men are favouring the hair care market expansion.
Meanwhile, the expansion of stores offering professional hair care services can also be observed. There is an increasing preference for professional services as consumers seek expert solutions to address their hair concerns, desire high-quality results, and value their personal preferences and requirements based on the hair health. Consumers are becoming more aware of the importance of maintaining healthy hair and are willing to invest in services that offer not just styling but also treatments that improve hair health, strength, and vitality.
Shampoos to dominate among other product types and significantly contribute to the overall market revenue as they form a vital part of hair cleaning regimen
Shampoos account for a substantial hair care market share due to its fundamental role in personal hygiene, hair maintenance, and the broader self-care regimen. Shampooing is a core part of most people's hair care routine, used primarily to clean the scalp and hair by removing dirt, oil, dandruff, and environmental pollutants and its regular use makes it a staple product in households. Shampoos are used by a broad demographic, including all age groups, genders, and hair types, and their universal appeal contributes to their increased demand and sales revenue.
Meanwhile, hair oil is anticipated to witness robust growth due to a convergence of cultural trends, increased awareness of hair health, and the introduction of innovative products tailored to meet evolving consumer needs. Hair oiling is a traditional practice in many cultures, particularly in regions like Asia and the Middle East, where oiling is considered essential for maintaining hair health and strength. There is a growing preference and demand for natural and organic products, and hair oils often fit this criterion as many hair oils are derived from natural sources like plants and nuts, aligning with the trend towards cleaner, more sustainable beauty products.
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The market players are increasing their marketing efforts and are focusing on lau, further launching products to gain a competitive edge in the market
Henkel AG & Company, KGaA operates globally with a well-diversified portfolio that includes adhesives, beauty care, and home care and is known for its strong brands like Schwarzkopf and Persil.
Kao Corporation is a leading manufacturer of personal care, skincare, hair care, and cosmetics products and is known for its commitment to quality, innovation, and environmentally friendly products.
L'Oréal S.A. is the world's largest cosmetics and beauty company, with an extensive portfolio of products ranging from makeup and hair care to skincare and perfumes.
Proctor & Gamble Company is one of the largest and most diversified consumer goods companies globally. Its product range includes personal care, household cleaning, and laundry detergents, among others.
The market players have increased their marketing efforts, developing microsites dedicated to haircare, a strategic move aimed at directly addressing consumers' most pressing hair concerns. These specialised websites offer a focused, in-depth approach to haircare, contrasting with broader company websites. Microsites allow brands to offer personalised advice and solutions and increase customer engagement. Consumers can find information and products tailored to their specific hair type, condition, or concern, making the strategy more relevant and effective to increase customer reach and create brand awareness.
As per the hair care market analysis, the Asia Pacific is anticipated to be a significant regional market owing to the growing inclination of consumers towards hair and scalp health, coupled with new brands tapping into the market in the region. For instance, Adon Hair Care Clinic, an India-based hair transplant firm, launched Growdense Hair Serum in July 2021, which is FDA-approved and developed for hair and scalp care. This serum treats hair loss problems without any side effects and helps in hair regrowth.
Improvement in living standards, rising hygiene awareness, increasing hair-related problems due to unhealthy lifestyles, seasonal and climatic factors, and increasing pollution levels are also propelling the hair care market growth in the region. Further, the rise in internet penetration, the push of e-commerce companies, and the growing usage of premium hair care products are further anticipated to propel the growth of the market in the region in the coming years.
The hair care market in Europe is shaped by a combination of cultural preferences, economic factors, regulatory standards, and evolving consumer behaviours. European consumers are increasingly inclined towards natural and organic hair care products, reflecting a broader trend towards sustainability and health consciousness. Products that are free from sulphates, parabens, and silicones, and those that contain natural ingredients like essential oils and herbal extracts, are in high demand.
With relatively high disposable incomes, European consumers are willing to invest in premium hair care products which include high-end shampoos, conditioners, styling products, and treatments that offer specialised benefits.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Product |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Hair Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Hair Care Historical Market (2018-2023)
8.3 Global Hair Care Market Forecast (2024-2032)
8.4 Global Hair Care Market by Type
8.4.1 Hair Care Product
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Hair Care Service
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Hair Care Market by Product
8.5.1 Shampoo
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Hair Colour
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Conditioner
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Hair Styling Products
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Hair Oil
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Hair Care Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Hair Care Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Hair Care Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Hair Care Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Hair Care Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Hair Care Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Henkel AG & Company, KGaA
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Kao Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 L'Oréal S.A.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Proctor & Gamble Company
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Unilever plc
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Hair Care Market: Key Industry Highlights, 2018 and 2032
2. Global Hair Care Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Hair Care Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Hair Care Historical Market: Breakup by Product (USD Million), 2018-2023
5. Global Hair Care Market Forecast: Breakup by Product (USD Million), 2024-2032
6. Global Hair Care Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Hair Care Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Hair Care Market Structure
The market is estimated to grow at a CAGR of 4% between 2024 and 2032.
The changing beauty and grooming habits of the population, the growing focus on optimal scalp health, and increasing cases of hair-related problems are the major drivers of the market.
The key trends aiding the market include rising consumer demand for professional services, wellness and holistic care trends, personalisation and customisation, and innovative and advanced hair care treatments.
Hair colouring, shampoo, styling agent, and straightening and perming product, among others, are the different product types in the market for professional hair care.
Yes, professional hair care is a good option owing to the high-quality ingredients and products used by professional hair care experts.
The major players in the market are Henkel AG & Company, KGaA, Kao Corporation, L'Oréal S.A., Proctor & Gamble Company, and Unilever plc, among others.
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