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The Indian tea market size is projected to grow at a CAGR of 4.5% in the forecast period of 2024-2032. By 2032, the tea market in India is expected to attain 1.82 million tons.
India is a significant exporter of tea to countries like Iran, the UAE, and the USA. |
There is a growing adoption of speciality and herbal teas, including organic tea, green tea blends, and white tea. |
Expansion of distribution channels including online stores are supporting the market growth. |
The Indian tea market is poised for expansion, owing to the increased domestic consumption of different varieties of tea, including green tea, rising disposable incomes, and the expansion of online distribution channels.
India is the second largest producer of tea, globally, after China. The country is a leading consumer of tea (the beverage) and accounted for nearly a fifth of the global consumption in 2016. India attained the highest exports of tea in 2017 in almost four and a half decades. However, the annual growth of the exports from the country was only moderate due to the high domestic consumption. Almost 80% of the total output in India is consumed domestically. The per capita consumption of the beverage in the country has witnessed a significant increase in the last decade. As reported in H2 2023, India is gradually replacing Sri Lankan tea in new export destinations namely, Iraq, Turkey, and Jordan.
Tea Production in India (Million Kg)
Growing adoption of premium and speciality tea; favourable government initiatives, increasing awareness regarding the advantages of tea consumption, particularly green tea and organic variants; and packaging innovations including eco-friendly packaging are the major trends impacting the Indian tea market
Date | Company | Event |
Nov 2023 | Coca-Cola | Coca-Cola India entered into the ready-to-drink tea beverages segment with the launch of 'Honest Tea’. |
Mar 2023 | Tata Consumer Products | Tata Consumer Products launched Tata Tea Premium - Street Chais of India, a range of teas developed from unique flavours inspired by the streets of India. |
Nov 2022 | Dabur | Dabur entered into the premium tea market with the launch of Dabur Vedic Tea that contains ayurvedic herbs like tulsi, ginger, cardamom, and others. |
May 2022 | Organic India | The company launched new variety of tea like Tulsi Detox Kahwa and infusions such as Peppermint Refresh, Moringa Hibiscus, and Simply Chamomile. |
Trends | Impact |
Growing adoption of premium and speciality tea | The economic development of India and increase in the middle-class population are driving the adoption of premium and speciality tea varieties in the country. |
Favourable government initiatives | The government of India has launched several schemes supporting the domestic production of tea. |
Growing demand for organic tea and their online availability | The increasing awareness regarding the health benefits of herbal and organic tea and their improved availability through online channels contribute to its greater consumption. |
Eco friendly packaging of tea bags gaining traction | There is a growing adoption of recyclable, landfill-friendly tea bags, supporting sustainable development and environmental safety. |
Market Share of Export Revenue by Country (2022-2023)
The Indian tea market is driven by high penetration of the beverage in the country across socio-economic classes. India’s healthy economic growth and a subsequent rise in the middle-class population is proving to be a catalyst in the market growth, with consumers increasingly gravitating towards premium brands. The rising demand for packaged tea leaves in both urban and rural areas due to lesser chances of adulteration, convenient storage, and their superior quality further favours the market. The demand for packaged varieties with natural ingredients is witnessing a surge, especially variants like Darjeeling, Kangra, and Sikkim tea.
The middle class is also willing to experiment more with tea blends, thus, providing impetus to segments like herbal, flavoured blends, and other speciality variants. With busier lifestyles and a growing workforce, the sales of herbal tea are expected to rise, as consumers seek healthier alternatives to beverages like carbonated drinks. The urban sector is currently a major consumer of herbal tea. The market will also be driven by increasing innovations in packaging and flavours in the coming years. The consumer demand for wider beverage options and innovations like eco-friendly packaging is compelling manufactures to launch improved product range.
“Indian Tea Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Type | Black, Green, Oolong, White, Others |
Sector | Organised, Unorganised |
Packaging | Plastic Containers, Loose Tea, Paper Boards, Aluminum Tins, Tea Bag, Others |
Processing | CTC, Orthodox (Traditional) |
Application | Residential, Commercial |
Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online, Others |
Region | North, East and Central, West, South |
Convenience stores are the leading distribution channel, accounting for most of the Indian tea market share
The convenience stores account for the major share of the total market value as local ‘kirana’ stores are a popular choice to buy daily essentials, including tea, for the Indian population. Meanwhile, supermarkets/hypermarkets have also gained considerable popularity in the last few years owing to shifting consumer behaviour and changing shopping habits. The robust expansion of online channels is expected to significantly influence the market dynamics, with the online segment projected to register the fastest growth rate over the forecast period.
Green tea is becoming a popular choice among Indians, with rise in awareness regarding its health benefits
The demand for green tea is expected to witness robust growth in the coming years as people become more aware of its health benefits. The market for green tea in India is being driven by rising urban population and their increased focus on health and wellness. The rise in disposable incomes and the increasing demand for premium varieties in the country are further aiding the regional market growth. The growing popularity of cafes/lounges primarily serving herbal and organic variations is expected to aid the market in the coming years.
The market players are focusing on incorporating sustainable packaging amidst the growing concerns regarding environment safety and are increasingly investing in product marketing to increase their reach
Company | Specialisation | Product Portfolio |
Tata Consumer Products Ltd | FMCG | Tea, coffee, liquid beverages, food, etc. |
Hindustan Unilever Limited | FMCG | Tea, soap, shampoo, conditioner, foods, etc. |
R. Twining and Company Limited. | Tea, wellbeing drinks, others | Fruit and herbal, green tea, superblends, English breakfast, Earl Grey, Lady Grey, Darjeeling, Assam, decaffeinated tea, etc. |
Marvel Group | Production and distribution of tea | Classic tea, flavoured tea, green tea, gift packs |
Other notable players operating in the Indian tea market include Wagh Bakri Tea Group, Pataka Group of Companies, The Bombay Burmah Trading Corporation. Ltd, Assam Company India Limited, Ramesh Tea Traders, Amar Tea Pvt. Ltd, Rossell India Ltd., and Goodricke Group Limited, among others. Manufacturers are upgrading their portfolios and are launching new products, focusing on product packaging and format, in order to meet evolving demands of consumers.
North India represents the leading Indian tea market, accounting for over three-fourths of the total market share. Assam is the major tea producing state in the country followed by West Bengal. According to the place of origin, Assam and Darjeeling tea varieties are globally the most recognised types. South India accounts for nearly a fifth of the market with the production concentrated in the Nilgiris. While the region has a significantly lower output than North India, the market is driven by the production of premium variety and superior quality.
By types, black tea is the largest segment in the tea market in India. Between 2008-2017, the black variety witnessed a moderate annual growth of 3.3%. The consumers are increasingly choosing packaged over unpackaged varieties, due to the perceived superiority of the product in terms of quality and packaging. Currently, nearly 80% of the households in urban India and almost 75% of the households in rural India prefer buying packaged product types.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Sector |
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Breakup by Packaging |
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Breakup by Processing |
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Tea Market Overview
8.1 Key Industry Highlights
8.2 Global Tea Historical Market (2018-2023)
8.3 Global Tea Market Forecast (2024-2032)
8.4 Global Tea Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Tea Market Overview
9.1 Key Industry Highlights
9.2 India Tea Historical Production (2018-2023)
9.3 India Tea Production Forecast (2024-2032)
9.4 India Tea Historical Consumption (2018-2023)
9.5 India Tea Consumption Forecast (2024-2032)
10 India Tea Market by Type
10.1 Black
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Green
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Oolong
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 White
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 India Tea Market by Sector
11.1 Organised
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Unorganised
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 India Tea Market by Packaging
12.1 Plastic Containers
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Loose Tea
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Paper Boards
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Aluminum Tins
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Tea Bag
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 India Tea Market by Processing
13.1 CTC
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Orthodox (Traditional)
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 India Tea Market by Application
14.1 Residential
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Commercial
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 India Tea Market by Distribution Channel
15.1 Supermarkets and Hypermarkets
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Convenience Stores
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Specialty Stores
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Online
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Others
16 India Tea Market by Region
16.1 North Region
16.1.1 Historical Trend (2018-2023)
16.1.2 Forecast Trend (2024-2032)
16.1.3 Market Breakup by State
16.2 East and Central Region
16.2.1 Historical Trend (2018-2023)
16.2.2 Forecast Trend (2024-2032)
16.2.3 Market Breakup by State
16.3 West Region
16.3.1 Historical Trend (2018-2023)
16.3.2 Forecast Trend (2024-2032)
16.3.3 Market Breakup by State
16.4 South Region
16.4.1 Historical Trend (2018-2023)
16.4.2 Forecast Trend (2024-2032)
16.4.3 Market Breakup by State
17 Market Dynamics
17.1 SWOT Analysis
17.1.1 Strengths
17.1.2 Weaknesses
17.1.3 Opportunities
17.1.4 Threats
17.2 Porter’s Five Forces Analysis
17.2.1 Supplier’s Power
17.2.2 Buyer’s Power
17.2.3 Threat of New Entrants
17.2.4 Degree of Rivalry
17.2.5 Threat of Substitutes
17.3 Key Indicators for Demand
17.4 Key Indicators for Price
18 Value Chain Analysis
19 Trade Data Analysis (HS Code - 0902)
19.1 Major Importing Countries
19.1.1 By Volume
19.1.2 By Value
19.2 Major Exporting Countries
19.2.1 By Volume
19.2.2 By Value
20 Price Analysis
21 Competitive Landscape
21.1 Market Structure
21.2 Company Profiles
21.2.1 Tata Consumer Products Limited
21.2.1.1 Company Overview
21.2.1.2 Product Portfolio
21.2.1.3 Demographic Reach and Achievements
21.2.1.4 Certifications
21.2.2 Hindustan Unilever Limited
21.2.2.1 Company Overview
21.2.2.2 Product Portfolio
21.2.2.3 Demographic Reach and Achievements
21.2.2.4 Certifications
21.2.3 Wagh Bakri Tea Group
21.2.3.1 Company Overview
21.2.3.2 Product Portfolio
21.2.3.3 Demographic Reach and Achievements
21.2.3.4 Certifications
21.2.4 R. Twining and Company Limited.
21.2.4.1 Company Overview
21.2.4.2 Product Portfolio
21.2.4.3 Demographic Reach and Achievements
21.2.4.4 Certifications
21.2.5 Pataka Group of Companies
21.2.5.1 Company Overview
21.2.5.2 Product Portfolio
21.2.5.3 Demographic Reach and Achievements
21.2.5.4 Certifications
21.2.6 Marvel Group
21.2.6.1 Company Overview
21.2.6.2 Product Portfolio
21.2.6.3 Demographic Reach and Achievements
21.2.6.4 Certifications
21.2.7 The Bombay Burmah Trading Corporation. Ltd,
21.2.7.1 Company Overview
21.2.7.2 Product Portfolio
21.2.7.3 Demographic Reach and Achievements
21.2.7.4 Certifications
21.2.8 Assam Company India Limited
21.2.8.1 Company Overview
21.2.8.2 Product Portfolio
21.2.8.3 Demographic Reach and Achievements
21.2.8.4 Certifications
21.2.9 Ramesh Tea Traders
21.2.9.1 Company Overview
21.2.9.2 Product Portfolio
21.2.9.3 Demographic Reach and Achievements
21.2.9.4 Certifications
21.2.10 Amar Tea Pvt. Ltd
21.2.10.1 Company Overview
21.2.10.2 Product Portfolio
21.2.10.3 Demographic Reach and Achievements
21.2.10.4 Certifications
21.2.11 Rossell India Ltd.
21.2.11.1 Company Overview
21.2.11.2 Product Portfolio
21.2.11.3 Demographic Reach and Achievements
21.2.11.4 Certifications
21.2.12 Goodricke Group Limited
21.2.12.1 Company Overview
21.2.12.2 Product Portfolio
21.2.12.3 Demographic Reach and Achievements
21.2.12.4 Certifications
21.2.13 Others
22 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Tea Market: Key Industry Highlights, 2018 and 2032
2. India Tea Market: Key Industry Highlights, 2018 and 2032
3. India Tea Historical Market: Breakup by Type (KMT), 2018-2023
4. India Tea Market Forecast: Breakup by Type (KMT), 2024-2032
5. India Tea Historical Market: Breakup by Sector (KMT), 2018-2023
6. India Tea Market Forecast: Breakup by Sector (KMT), 2024-2032
7. India Tea Historical Market: Breakup by Processing (KMT), 2018-2023
8. India Tea Market Forecast: Breakup by Processing (KMT), 2024-2032
9. India Tea Historical Market: Breakup by Packaging (KMT), 2018-2023
10. India Tea Market Forecast: Breakup by Packaging (KMT), 2024-2032
11. India Tea Historical Market: Breakup by Application (KMT), 2018-2023
12. India Tea Market Forecast: Breakup by Application (KMT), 2024-2032
13. India Tea Historical Market: Breakup by Distribution Channel (KMT), 2018-2023
14. India Tea Market Forecast: Breakup by Distribution Channel (KMT), 2024-2032
15. India Tea Historical Market: Breakup by Region (KMT), 2018-2023
16. India Tea Market Forecast: Breakup by Region (KMT), 2024-2032
17. Major Importing Countries by Volume
18. Major Exporting Countries by Volume
19. Major Importing Countries by Value
20. Major Exporting Countries by Value
21. India Tea Market Structure
The market is projected to grow at a CAGR of nearly 4.5% in the forecast period of 2024-2032.
The major drivers of the market include rising disposable incomes, increasing population, and the healthy production and consumption of the beverage.
Almost 80% of the total output in India is consumed domestically. The per capita consumption of the beverage in the country has witnessed a significant increase in the last decade. This is expected to be a key trend guiding the growth of the market.
North, East and Central, West, and South are the leading regions in the market.
Black tea is the dominant type of the product in the market.
The leading tea packaging in the market are loose tea, plastic containers, paper boards, aluminium tins, and tea bags, among others.
The major distribution channels in the market are supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others.
The significant processing types in the market are CTC and orthodox (traditional).
Residential and commercial sectors are the leading applications of the market.
Based on sector, the market is divided into organised and unorganised.
The key players in the market are Tata Consumer Products Limited, Hindustan Unilever Limited, Wagh Bakri Tea Group, R. Twining and Company Limited., Pataka Group of Companies, Marvel Group, The Bombay Burmah Trading Corporation. Ltd, Assam Company India Limited, Ramesh Tea Traders, Amar Tea Pvt. Ltd, Rossell India Ltd., and Goodricke Group Limited, among others.
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