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Middle East and Africa Laundry Detergents Market Size, Share: By Type: Enzymatic, Non-Enzymatic; By Form: Powder, Liquid; By Application: Household, Industrial and Institutional; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Middle East and Africa Laundry Detergents Market Outlook
The laundry detergents market in the Middle East and Africa attained a value of USD 8.45 billion in 2023 and expected to witness a healthy growth in the next eight years. The industry is projected to grow at an estimated CAGR of 4.3% during the forecast period of 2024-2032.
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The global laundry detergents industry is dominated by the Asia Pacific region, accounting for nearly half the global market. The industry in the region is being driven by its large population and increasing penetration of laundry products and washing machines. Within the Asia Pacific region, China is the largest market for laundry detergents. India, too, is a significant market within the region and is projected to witness a faster growth as compared to China in the forecast period. The industry is India is estimated to witness an average annual increase of 8% in the coming five years. The industry in India is being driven by the rising hygiene and health consciousness among the consumers aided by various government schemes promoting cleanliness and hygiene. Europe and North America follow the Asia Pacific as other leading markets for laundry detergents. The two regions, together, account for over 25% of the industry. In North America, the industry is being driven by the strong demand for laundry care products from the US. The US leads the North America market.
While the Middle East and Africa is a comparatively smaller regional market, the region has strong growth potential driven, by a strong economic growth, especially, in Saudi Arabia and the United Arab Emirates. While the purchasing power of sub-Saharan Africa in terms of per capita GDP doubled between 2000-2016, the purchasing power in the Middle East and North Africa region grew annually at a rate of 3.9% during the same period. In 2020, the GDP of Middle East and Africa witnessed a moderate growth of 2.4% as compared to 2017. The laundry detergents industry is also aided by the rising tourism industry in the region. In 2020, while the arrival of tourists in the Middle East grew by 10% as compared to 2017, in Africa the arrival of tourists increased by 7%.
Market Segmentation
Laundry detergents usually comprise of one or more surfactants which help in cleaning clothes, linen, curtains and other related products. They can either be enzymatic or non-enzymatic in types. By form, they can be categorised as:
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- Powder
- Liquid
- Others
They find their application in the household as well as industrial and institutional sectors. The report by EMR also covers the regional markets in the Middle East and Africa like Saudi Arabia, United Arab Emirates, Nigeria, and South Africa, among others.
Market Analysis
The laundry detergents market in the Middle East and Africa is being driven by the rising penetration of washing machines within the region aided by the growing purchasing power of the consumers. The growing hygiene consciousness, especially among the region’s millennial population, is further aiding the market growth. With a growing number of women entering the workforce in the region, the industry is being propelled forward as consumers are seeking convenient and less time-consuming options in laundry care. The region, with a mix of recovering and robustly growing economies, presents lucrative expansion opportunities for the laundry detergents industry. The increasing population and rising urbanisation are providing further opportunities for growth of the industry. With multiple countries in the Middle East and Africa regions having limited water resources, laundry care solutions which use minimal water are expected to witness a healthy growth in the coming years. The growing eco-consciousness among the consumers of the region is furthering the industry growth for organic products and products made of bio-degradable ingredients.
The industry is also being buoyed by the healthy growth of the powder laundry detergents. Following the overall global trend, powder detergents dominate the Middle East and Africa industry. However, liquid detergents are expected to rise in the coming five years, driven by its ease of use and convenience. Enzymatic detergents, which account for more than 50% of the global industry, are also expected to witness a robust growth in the Middle East and Africa region in the forecast period due to their effectiveness on removing tough bio-stains. Laundry detergents find the majority of their application within the household sector. However, the industrial sector is expected to be aided by the growth of the tourism industry within the region.
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Competitive Landscape
The report gives a detailed analysis of the following key players in the laundry detergents market in the Middle East and Africa, covering their competitive landscape, capacity, and latest developments like expansions of capacity, mergers, acquisitions, and investments, and plant turnarounds:
- The Procter & Gamble Company
- Henkel AG & Company, KGaA
- Church & Dwight Co., Inc
- S. C. Johnson & Son, Inc.
- Unilever Plc
- RSPL
- Kao Corporation
- Others
The EMR report assesses the industry based on the Porter’s Five Forces model along with providing a SWOT analysis. The comprehensive report also looks into the other regional markets, globally, like North America, Asia Pacific, Europe, and Latin America.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered Share |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Asia Pacific
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Analysis
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2023)
8.3 Global Laundry Detergents Market Forecast (2024-2032)
8.4 Global Laundry Detergents Consumption by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East and Africa Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 Middle East and Africa Laundry Detergents Historical Market (2018-2023)
9.3 Middle East and Africa Laundry Detergents Market Forecast (2024-2032)
9.4 Middle East and Africa Laundry Detergents Market by Type
9.4.1 Enzymatic
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Non-Enzymatic
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.5 Middle East and Africa Laundry Detergents Market by Form
9.5.1 Powder
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Liquid
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.6 Middle East and Africa Laundry Detergents Market by Application
9.6.1 Household
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Industrial and Institutional
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.7 Middle East and Africa Laundry Detergents Market by Country
9.7.1 Saudi Arabia
9.7.2 United Arab Emirates
9.7.3 Nigeria
9.7.4 South Africa
9.7.5 Others
10 Regional Analysis
10.1 Saudi Arabia
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 United Arab Emirates
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Nigeria
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 South Africa
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Trade Data Analysis (HS Code-3402)
12.1 Major Importing Countries
12.1.1 By Value
12.1.2 By Volume
12.2 Major Exporting Countries
12.2.1 By Value
12.2.2 By Volume
13 Price Analysis
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Procter & Gamble Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Henkel AG & Company, KGaA
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Church & Dwight Co., Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 S. C. Johnson & Son, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Unilever Plc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 RSPL
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kao Corporation
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Consumer Analysis
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Middle East and Africa Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. Middle East and Africa Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
3. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Middle East and Africa Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
5. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Middle East and Africa Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
7. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Middle East and Africa Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2023
9. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Major Exporting Countries by Value
11. Major Importing Countries by Value
12. Major Exporting Countries by Volume
13. Major Importing Countries by Volume
14. Middle East and Africa Laundry Detergents Market Structure
Key Questions Answered in the Report
The market attained a value of nearly USD 8.45 billion in 2023.
The Middle East and Africa market for laundry detergents is projected to grow at a CAGR of nearly 4.3% in the forecast period of 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 12.34 billion by 2032.
The major drivers of the market include rising disposable incomes, increasing population, growing innovations, and the rising hygiene and health consciousness among consumers.
The increasing economic growth, convenience, and easy usage offered by liquid laundry detergents, and the surging demand for organic laundry detergents amid growing eco-consciousness are key trends likely to fuel the market.
Saudi Arabia, United Arab Emirates, Nigeria, and South Africa, among others, are the leading countries in the market.
Enzymatic and non-enzymatic are the leading types of laundry detergents in the market.
The significant forms of laundry detergents in the market are powder and liquid.
The major applications of laundry detergents are household and industrial and institutional.
The leading players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, and Kao Corporation, among others.
Analyst Review
The Middle East and Africa laundry detergents market attained a value of USD 8.45 billion in 2023. The industry is projected to grow at an estimated CAGR of 4.3% during the forecast period of 2024-2032 and is expected to be valued at USD 12.34 billion by 2032. The industry is likely to witness a healthy growth in the coming years, supported by the growth of the global industry growth.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on types, the market for laundry detergents can be segmented into enzymatic and non-enzymatic. By form, the industry is segmented into powder and liquid. On the basis of application, the market is bifurcated into household and industrial and institutional. The major regional markets for laundry detergents are Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others. The key players in the above industry include The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, Kao Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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