Potato chips (thin salted crispy slices of potato) today represent one of the world’s most popular snack foods. From its accidental birth in 1853, the market for potato chips evolved with time and currently represents a multibillion dollar market. Although potato chips are consumed all around the world, their consumption and penetration levels vary widely across regions. During 2009-2016, the global potato chips market grew at a CAGR of around 4%. The market is currently being driven by large and growing young population, increasing incomes and urbanisation. This report by Expert Market Research entitled “Potato Chips Market Report and Forecast 2017–2022” provides a comprehensive analysis for anyone who plans to foray into the potato chips market.
Historical market trends for the global potato chips industry have been provided from 2009-2016 and forecasts have been presented till 2022. On a regional level, the report has segmented the global potato chips market into the following major regions – North America, Asia-Pacific and Europe. The United States and Western Europe currently represent the biggest markets accounting for nearly two-thirds of the total global demand. Growth rates in these markets, however, have reached maturity levels with emerging markets such as India, China, Russia, etc. expected to represent the catalysts for growth in the future.
The value chain analysis of potato chips has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the potato chips industry has also been provided. Some of the key players in this market include Calbee Foods, Herr, Internsnack Group, Pepsico etc.
This report provides an exhaustive insight for setting-up and running a potato chips manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
The following are the key questions answered by this report:
- What are the market trends for the global potato chips market?
- Which are the biggest markets (regions) for potato chips?
- Who are the key players in the potato chips market?
- What are the land and construction requirements to start potato chips manufacturing plant?
- What are the machinery requirements to start potato chips manufacturing plant?
- How is potato chips priced? What are the profit margins at various stages of the supply chain?
- What is the total capital investment required to start potato chips manufacturing plant?
- What are the running costs of potato chips manufacturing plant?
- How much revenue can potato chips manufacturing plant generate?
In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the potato chips industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complimented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.
Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector-specific events and assumptions are taken into account to generate the final forecast.