Tea Market Report and Forecast 2017-2022


Tea is an ancient hot beverage consumed as a medicinal as well as a social drink. There are different types of tea available in the market but all the tea types are derived from the leaves of the shrub called Camellia sinensis plant. The difference comes from how the plant is processed and how much they are oxidized. During 2009-2016, the global tea market grew at a CAGR of around 5%. The market is currently being driven by an increasing demand for healthier beverages, RTD (Ready-to-drink) teas, growing demand in the foodservice segments and availability of tea in different flavors which satisfies every consumer’s taste. This report by Expert Market Research, entitled Tea Market Report and Forecast 2017-2022”, provides a comprehensive analysis for anyone who plans to foray into the tea market.

Historical market trends for the tea industry have been provided from 2009-2016 and forecasts have been presented till 2022. The report has segmented the global tea market into the following regions – China, India, Kenya, Sri Lanka and Turkey. Currently, China represents the largest tea market followed by India and Kenya. On the basis of product type, the global tea market has been segmented as Black tea, Green tea and others (white, oolong tea, etc.). For each of the tea types, the report has provided both historical and future market trends.

Tea Market Report

The value chain analysis of tea, encompassing all the activities such as procurement, manufacturing, sales and distribution, has also been covered in this report. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the tea industry has also been provided. Some of the key players in this market include: Unilever, Tata Tea, Twinings, McLeod Russel and James Finlay.

This report provides an exhaustive insight for setting-up and running a tea manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.

The following are the key questions answered by this report:

  • What are the market trends for the global tea market?
  • Which are the biggest markets (regions) for tea?
  • What are the major types of tea? Which are the most popular?
  • Who are the key manufacturers in the tea market?
  • What are the land and construction requirements to start a tea manufacturing plant?
  • What are the machinery requirements to start a tea manufacturing plant?
  • How is tea priced? What are the profit margins at various stages of the supply chain?
  • What is the total capital investment required to start a tea manufacturing plant?
  • What are the running costs of a tea manufacturing plant?
  • How much revenue can a tea manufacturing plant generate?

 

In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the tea industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complimented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.

Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector specific events and assumptions are taken into account to generate the final forecast.

Chapter 1    Preface    
    1.1    Research Methodology and Market Definitions    
    1.2    Introduction    
    1.3    Report Summary    
Chapter 2    Global Tea Market: Industry Overview    
    2.1    Key Factors Driving the Tea Industry    
    2.2    Market Trends    
    2.3    Market Breakup by Country    
        2.3.1    China    
        2.3.2    India    
        2.3.3    Kenya    
        2.3.4    Sri Lanka    
        2.3.5    Turkey    
        2.3.6    Vietnam    
        2.3.7    Others    
    2.4    Market Breakup By Type    
        2.4.1    Black Tea    
        2.4.2    Green Tea    
        2.4.3    Others (White Tea/Oolong Tea)    
    2.5    Tea Formats    
        2.5.1    Loose tea    
        2.5.2    Square chamber    
        2.5.3    Double- chamber tagged    
        2.5.4    Pyramid
    2.6    SWOT Analysis
        2.6.1    Strengths
        2.6.2    Weaknesses
        2.6.3    Opportunities
        2.6.4    Threats    
    2.7    Value Chain Analysis    
    2.8    Imports and Exports    
    2.9    Market Outlook    
Chapter 3    Porters Five Forces Analysis    
    3.1    Bargaining Power of Suppliers    
    3.2    Bargaining Power of Buyers    
    3.3    Threat of New Entrants    
    3.4    Threat of Substitutes    
    3.5    Degree of Competition    
Chapter 4    Competitive Landscape    
    4.1    Competitive Structure    
    4.2    Market Breakup by Key Players
    4.3    Key Player Profiles    
        4.3.1    Unilever    
        4.3.2    Tata Tea    
        4.3.3    Twinings    
        4.3.4    McLeod Russel    
        4.3.5    James Finlay    
Chapter 5    Setting Up a Tea Manufacturing Plant    
    5.1    Key Success and Risk Factors for Manufacturing Tea    
    5.2    Products Manufactured: Introduction and Specification    
    5.3    Manufacturing Process Involved    
    5.4    Process Flow    
    5.5    Raw Material Requirements and Mass Balance    
Chapter 6    Capital Investments    
    6.1    Land Requirements and Investment    
    6.2    Construction Requirements and Investment    
    6.3    Plant Layout    
    6.4    Machinery Requirements and Investment    
    6.5    Other Capital Requirements and Investment    
Chapter 7    Operating Expenditures    
    7.1    Raw Materials Requirements and Expenditures    
    7.2    Packaging Requirements and Costs    
    7.3    Labour Requirements and Costs    
    7.4    Transportation Requirements and Costs    
    7.5    Utility Requirements and Costs    
    7.6    Financial Support    
    7.7    Other Operating Expenditures    
Chapter 8    Project Economics    
    8.1    Techno-Economic Parameters    
    8.2    Product Pricing and Margins    
    8.3    Income Projections    
    8.4    Expenditure Projections    
    8.5    Taxation    
    8.6    Depreciation    
    8.7    Financial Analysis    

 

List of Figures

Figure 2 1: Global Tea Market: Production and Consumption Volume Trend (in Million Tons), 2009-2016
Figure 2 2: Global Tea Market: Breakup by Country (in %), 2016
Figure 2 3: Global Tea Market: Consumption Breakup by Type, 2016
Figure 2 4: Global Tea Market: Black Tea Consumption: Volume Trend (in ‘000 Tons), 2009-2022
Figure 2 5: Global Tea Market: Black Tea Consumption by Country (in %), 2016
Figure 2 6: Global Green Tea Market: Consumption Volume Trend (in ‘000 Tons), 2009-2022
Figure 2 7: Global Green Tea Market: Breakup Consumption by Country (in %), 2016
Figure 2 8: Global Others (White Tea/Oolong Tea): Consumption Volume Trend (in ‘000 Tons), 2009-2022
Figure 2 9: Global Others (White Tea/Oolong Tea): Consumption by Country (in %), 2016
Figure 2 10: Global Tea Market: Types of Tea Formats
Figure 2 11: Global Tea Market: Value Chain Analysis
Figure 2 12: Global Tea Market: Import Volume Breakup by Country (in %), 2016
Figure 2 13: Global Tea Market: Export Volume Breakup by Country (in %), 2016
Figure 2 14: Global Tea Market Forecast: Production and Consumption (in Million Tons), 2017-2022
Figure 4 1: Global Tea Market: Major Players in the Tea Value Chain
Figure 4 2: Global Tea Market: Breakup by Key Players (in %), 2016
Figure 5 1: Global Tea Market: Tea and Coffee Drinkers across Various Regions
Figure 5 2: Tea Manufacturing Plant: Detailed Process Flow
Figure 5 3: Tea Manufacturing Plant: Conversion Rates of Feedstocks
Figure 6 1: Tea Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 7 1: Tea Manufacturing Plant: Tea Packaging
Figure 8 1: Tea Manufacturing Plant: Breakup of Operating Costs (in %)

 

List of Tables

Table 2 1: Global Tea Market: Import Values and Volumes of Major Countries, 2016    
Table 2 2: Global Tea Market: Export Values and Volumes of Major Countries, 2016    
Table 6 1: Tea Manufacturing Plant: Capital Costs (in USD)    
Table 6 2: Tea Manufacturing Plant: Land Requirements and Costs (In USD)    
Table 6 3: Tea Manufacturing Plant: Construction Requirements and Costs (in USD)    
Table 6 4: Tea Manufacturing Plant: Machinery Requirements and Costs (In USD)    
Table 6 5: Tea Manufacturing Plant: Other Capital Costs (in USD)    
Table 7 1: Tea Manufacturing Plant: Raw Material Requirements and Costs (in Tons/Year)    
Table 7 2: Tea Manufacturing Plant: Labour Requirements and Costs (in USD)    
Table 7 3: Overview of Financial Support    
Table 8 1: Tea Manufacturing Plant: Various Techno-Economic Parameters    
Table 8 2: Tea Manufacturing Plant: Income Projections (in USD)    
Table 8 3: Tea Manufacturing Plant: Expenditure Projections (in USD)    
Table 8 4: Tea Manufacturing Plant: Cash Flow Analysis (Without Considering Taxes)
Table 8 5: Tea Manufacturing Plant: Cash Flow Analysis (On Considering Taxes)

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