Top 10 Companies Dominating the India Beauty and Personal Care Market

The India beauty and personal care market reached a value of about USD 23.99 billion in 2023. The market is projected to grow at a CAGR of 10.8% in the forecast period of 2024-2032. As per the analysis by Expert Market Research, the market is expected to be driven by the increasing disposable incomes and rapid urbanisation.

Beauty and personal care encompass a diverse array of products and services aimed at enhancing individuals' appearance, hygiene, and overall well-being while boosting their confidence. These offerings span cosmetics, skincare, hair care, fragrances, personal hygiene items, and grooming accessories. Cosmetics, for instance, encompass lipstick, foundation, mascara, and eyeshadow, while skincare offerings range from cleansers and toners to moisturisers and anti-ageing treatments. Additionally, there are products designed to provide a soothing and pleasurable experience, such as bath salts, facial masks, and aromatherapy items.

The India beauty and personal care market growth is poised to be driven by the emergence of smart factories. Predictive maintenance technologies, such as sensors and IoT, facilitate proactive replacement of manufacturing components, averting potential defects, fuelling the rapid market expansion during forecast period.

In July 2023, Kay Beauty, a beauty brand collaboration between Nykaa and actress Katrina Kaif, expanded its product line by introducing a carefree eyeshadow palette. The palette, featuring 9 matte and shimmer shades infused with ingredients like macadamia nut oil and aloe vera oil, boasted smudge-proof and transfer-proof properties. Claiming to be cruelty-free and devoid of parabens, mineral oil, and paraffins, the product was priced at Rs 1,299 (USD 16). It was available for purchase on the Nykaa website/app and select Nykaa beauty retail stores across India.

Top 10 Beauty and Personal Care Companies in India:

Unilever Plc

Unilever Plc, a British multinational, emerged from the 1929 merger of Lever Brothers and Margarine Unie. With over a century of history, it stands as one of the world's foremost consumer goods companies, renowned for ethical business practices driving superior performance. Employing 127,000 individuals globally, Unilever operates in 190+ countries, serving 3.4 billion people daily. Its diverse portfolio includes renowned brands like Lipton, Dove, and Ben & Jerry's, as well as innovative newcomers such as The Dollar Shave Club, catering to various consumer needs worldwide, yielding a turnover of €59.6 billion in 2023, with 58% derived from emerging markets.

The Procter & Gamble Company

P&G, established over 185 years ago, has evolved into a global powerhouse with renowned brands like Always®, Charmin®, and Gillette®. Its success stems from the innovative minds of diverse workforce, committed to enhancing everyday life for 5 billion consumers. With opportunities across 70 countries, P&G strives to attract and advance top talent globally. At P&G, there's no one-size-fits-all approach to success; the company prioritises individual growth and aim to provide an exceptional employee experience, mirroring its dedication to consumer satisfaction.

L'Oreal S.A.

L'Oréal, a global leader in beauty and beauty technology, boasts 86,000 employees spanning 150 countries across five continents. Its 36 international brands, including Kiehl’s, Lancôme, and Maybelline New York, are divided into four divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. With a century-long dedication to beauty, L'Oréal aims to reach another billion consumers by innovating cosmetic and skincare products tailored to diverse beauty needs. Committed to quality, efficacy, and safety, L'Oréal strives ethically to fulfil its mission of offering top-notch cosmetics globally.

Beiersdorf AG

For over 140 years, Beiersdorf has been a global leader in skincare, with core brands like NIVEA, Eucerin, La Prairie, and Hansaplast. With over 20,000 employees worldwide, the company caters to diverse skincare needs with brands such as Aquaphor and Coppertone. Its commitment extends beyond skin, focusing on environmental and societal impact. Founded in 1882, Beiersdorf’s innovative skincare solutions have earned consumer trust, aiming to be the top skincare company globally. Divided into Consumer and Tesa business segments, it operates in mass market, dermocosmetics, and premium sectors.

Revlon Inc.

Revlon, renowned for its colour cosmetics and hair care, has been a trendsetter since introducing the first opaque nail enamel in 1932. Acquiring Elizabeth Arden in 2016 expanded its portfolio, now sold in 150 countries. Revlon's brands include Revlon, Elizabeth Arden, and American Crew, among others. Their products span colour cosmetics, skincare, hair care, and fragrances, appealing to a global market through diverse distribution channels. Revlon Consumer Products LLC stands as a leading beauty company, leveraging expertise and innovation to deliver trendsetting products to consumers worldwide.

Kao Corporation

Since its inception in 1887, Kao has been dedicated to enhancing the lives of people worldwide. Today, as a leading manufacturer in hygiene, beauty, and health sectors, Kao employ over 33,000 individuals with a mission to contribute to global sustainability. In the Americas, Europe, Middle East, and Africa (EMEA), its focus lies in premium beauty care brands across Consumer, Salon, and Cosmetics sectors. Renowned brands like Jergens, Curél, and John Frieda exemplify their commitment to innovation and quality.

The Estee Lauder Companies Inc.

The Estee Lauder Companies Inc. stands as a global leader in luxury beauty, offering a diverse portfolio of skincare, makeup, fragrance, and hair care products. With prestigious brands like Estée Lauder, Clinique, M·A·C, and La Mer, the company captivates consumers in approximately 150 countries. Its commitment to innovation, creativity, and quality reflects the vision of founder, Estée Lauder. With over 60,000 employees worldwide, Estée Lauder continues to inspire individuals to embrace their unique beauty through transformative products and experiences, achieving a total net sales of USD 15.9 billion.

Colgate-Palmolive Company

Colgate aims to lead in global diversity, equity, and inclusion, fostering a caring, innovative culture. With 34,000 employees worldwide, the company is dedicated to improving health and wellness through Oral Care, Personal Care, Home Care, and Pet Nutrition products. The brands, including Colgate, Palmolive, and Hill's, reach over 200 countries, addressing societal needs. The company prioritises environmental sustainability and community wellbeing, notably through water conservation and oral health initiatives like Bright Smiles, Bright Futures, impacting over a billion children since 1991. Colgate is committed to reimagining a healthier future for people, pets, and the planet.

Godrej Group

Established in 1897 during India's Swadeshi movement, the Godrej Group boasts a rich history of entrepreneurial success. Today, with revenues of USD 4.1 billion, Godrej serves over 1.1 billion consumers globally across various sectors. Despite its strong financial performance, the focus remains on being a responsible corporate citizen. Approximately 23% of its promoter holding is dedicated to environmental, health, and education initiatives. Through the "Good & Green" strategy, the company aims to create shared value, fostering inclusivity and sustainability while maintaining an inspiring workplace culture that values diversity.

Patanjali Ayurved Limited

Established in 2006, Patanjali Ayurved Limited aims to promote health through Yog and Ayurved. Emphasising quality, the company implements measures like the Unique ID system to combat counterfeit products. With a focus on sustainable practices, Patanjali grows endangered herbs and adheres to Good Manufacturing Practices. Specialised teams ensure Total Quality Management, resulting in consistent herbomineral preparations. Advanced equipment, including sterilisers and filling machines, undergo rigorous testing and validation to ensure product integrity. Patanjali's commitment to quality ensures customers receive reliable products regardless of purchase location.