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Lenovo Group Limited, HP Inc., Dell Inc., Acer Inc., Apple Inc., ASUSTeK Computer, Inc., Samsung Electronics Co., Ltd., Sony Group Corporation, Micro-Star INT'L CO., LTD., Microsoft Corporation, Razer Inc., Xiaomi Inc., Corsair Memory Inc., LG Electronics, and Panasonic Corporation, among others, are the major players in global laptop market.
The global laptop market reached a value of about USD 147.45 billion in 2023. The market is projected to grow at a CAGR of 4.7% in the forecast period of 2024-2032. As per the analysis by Expert Market Research, the market is expected to be driven by the increasing demand for mobility and on-the-go productivity.
A laptop, often referred to as a notebook computer, is a portable and lightweight personal device that integrates the features of a desktop computer into a compact design. It typically includes a thin LCD or LED screen and a keyboard, allowing users to work on the go. Key components such as CPU, RAM, and storage drives enable diverse tasks from web browsing to graphic design. Equipped with connectivity options like USB and Wi-Fi, laptops facilitate both personal and professional use, offering convenience and versatility.
Rising internet accessibility and consumer electronics demand are fuelling the Asia Pacific laptop market growth. Factors like digitisation, foreign investment influx, and domestic manufacturing emphasis further drive growth. Developing nations like India and China exhibit increasing interest in gaming and content creation laptops, along with the increasing work-from-home culture in start-ups and corporate is prompting major players to introduce innovative offerings to meet demand.
In the forecast period, the laptop market is poised for growth, propelled by the mainstream adoption and cost-effectiveness of cutting-edge screen technologies like mini-LED and OLED. Particularly, OLED screens are gaining traction in laptops for their superior image quality and vibrant colours, enhancing user satisfaction. Additionally, the emphasis on energy efficiency and the preference for sleek, lightweight designs are driving the expansion of the OLED laptop market.
In January 2024, Asus introduced the AI-powered Zenbook 14 OLED, featuring Intel Core Ultra processors and Intel Arc graphics, driving the Indian PC market's replacement cycle. The sleek, lightweight design, combined with a 14-inch OLED touchscreen boasting 3K resolution and 120Hz refresh rate, aimed to enhance mobility and user experience. Notable features included face login, FHD IR camera with a physical shutter, and immersive linear speakers.
Headquarters: | Quarry Bay, Hong Kong |
Establishment: | 1984 |
Website: | www.lenovo.com |
Lenovo, a global technology leader with USD 62 billion in revenue, ranks 217 in the Fortune Global 500. With 77,000 employees worldwide, it serves millions of customers in 180 markets. Committed to delivering Smarter Technology for All, Lenovo expands into new IT areas like client, edge, cloud, and intelligence, alongside PCs. Its diverse portfolio, including servers, storage, mobile, software, and services, drives innovation for a more inclusive and trustworthy future. Listed on the Hong Kong stock exchange, Lenovo fosters global collaboration, leveraging its workforce diversity to redefine technological boundaries.
Headquarters: | Pune, India |
Establishment: | 1939 |
Website: | www.hp.com |
HP Inc. is a global leader in personal computing, imaging, and printing solutions, catering to consumers, businesses, and enterprises across various sectors. Its three segments include Personal Systems, Printing, and Corporate Investments, offering a wide range of products and services. Committed to societal impact, HP prioritises climate action, human rights, and digital equity. With over 80 years of innovation, HP envisions a world where technology drives positive change. Its diverse portfolio, including personal systems, printers, and 3D printing solutions, reflects this commitment to transformative progress.
Headquarters: | Texas, United States |
Establishment: | 1984 |
Website: | www.dell.com |
Dell Technologies empowers organisations and individuals to embrace digital transformation, offering innovative solutions spanning traditional infrastructure to multi-cloud environments. Dell's integrated portfolio facilitates IT modernisation, workforce transformation, and connectivity solutions. Their commitment to innovation is evident in offerings like APEX-branded solutions and expanding IT as-a-Service and cloud options. With a global presence across 180 countries, Dell leverages a robust sales force and channel partner network. From humble beginnings in 1984, Dell continues to shape the digital landscape, driving progress worldwide with cutting-edge technology and social impact initiatives.
Headquarters: | New Taipei City, Taiwan |
Establishment: | 1976 |
Website: | www.acer.com |
Established in 1976, Acer is a leading ICT company operating in over 160 countries. Focused on integrating hardware, software, and services, Acer envisions a future of interconnected ecosystems. With a workforce of 7,500, Acer drives innovation across various sectors, including PC, gaming, and smart solutions. Embracing creativity and autonomy, Acer delivers tailored products for gamers, creators, and educational settings. Committed to sustainability, Acer is a member of the RE100 initiative and has garnered recognition for its environmental and social efforts, solidifying its position as a global leader in sustainability.
Headquarters: | California, United States |
Establishment: | 1976 |
Website: | www.apple.com |
Apple Inc., headquartered in Cupertino, California, is a leading American technology company renowned for its consumer electronics, software, and services. Established in 1976, Apple's flagship products include the iPhone, iPad, and Macintosh. It also offers tablets, wearables, and accessories, along with software platforms like iOS and macOS. Operating globally, Apple divides its business into geographic segments, including the Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. With a focus on innovation and social responsibility, Apple continues to redefine possibilities and enrich lives worldwide.
Headquarters: | Taipei, Taiwan |
Establishment: | 1989 |
Website: | www.asus.com |
ASUS, a global technology leader, prioritises user-centric innovation, delivering cutting-edge devices and solutions. With a team of 5,000+ R&D experts, ASUS boasts numerous awards and is recognised among Fortune's World's Most Admired Companies. Embracing a culture of innovation and transparency, ASUS pioneers gaming, content creation, IoT, and cloud solutions, setting new industry standards. Committed to environmental stewardship, ASUS produces reliable, sustainable products designed to exceed expectations. Through relentless innovation and dedication to excellence, ASUS empowers businesses to thrive in today's dynamic landscape, driving positive change while delivering superior technology solutions.
Headquarters: | Suwon, South Korea |
Establishment: | 1969 |
Website: | www.samsung.com |
Samsung Electronics, a global technology leader, pioneers innovation across a diverse array of products including TVs, smartphones, and semiconductors. Founded in 1969, Samsung is a top 10 global brand, with operations spanning the Americas, Europe/CIS, Middle East/Africa, and Asia. With 198 overseas subsidiaries for manufacturing, sales, and R&D, Samsung boasts a vast network of production sites and regional sales offices. Recognised for its creativity and diverse talent, Samsung continues to drive growth and shape the future of technology worldwide.
Headquarters: | Tokyo, Japan |
Establishment: | 1946 |
Website: | www.sony.net |
Sony Group Corporation, a renowned electronics company, offers a diverse range of products including televisions, cameras, mobile devices, and gaming equipment. Beyond electronics, Sony is a major player in the entertainment industry, producing music, animation, and motion pictures. With a global workforce and a rich history of innovation, Sony is committed to pushing boundaries and delivering exceptional results. Following integration in April 2021, Sony Electronics Corporation, Sony Imaging Products & Solutions Inc., Sony Home Entertainment & Sound Products Inc., and Sony Mobile Communications Inc. now operate under the unified entity of Sony Group Corporation.
Headquarters: | New Taipei City, Taiwan |
Establishment: | 1986 |
Website: | www.msi.com |
MSI, a global leader in gaming, content creation, and AIoT solutions, boasts cutting-edge R&D and a presence in over 120 countries. Renowned for its wide-ranging lineup of laptops, graphics cards, monitors, and more, MSI shapes the future of technology with user-centric innovation. Committed to superior product quality and intuitive design, MSI excels in AI PC, gaming, content creation, and business solutions. With a focus on enhancing user experiences, MSI continues to lead the industry with its innovative approach to technology.
Headquarters: | Washington, United States |
Establishment: | 1975 |
Website: | www.microsoft.com |
Microsoft, a technology company, aims to empower individuals and organisations worldwide to achieve more. With a focus on creating local opportunities and impact, Microsoft leverages artificial intelligence (AI) to deliver innovative solutions across various sectors. From business competitiveness to education and healthcare, Microsoft provides platforms and tools powered by AI to drive efficiency and empower creativity. By investing in AI capabilities across its portfolio, Microsoft enables customers to unlock value, innovate, and simplify security and management. Leveraging the Microsoft Cloud, users can capitalise on technological advancements and drive innovation across industries.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124