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Veganism is gaining momentum across Asia Pacific, driven by changing consumer preferences, increased health awareness, and cultural evolution.
Veganism is rapidly growing as a prominent food trend in Asia Pacific, capturing the attention of a health-conscious consumers. This shift towards veganism is due to the combination of changing consumer preferences, growing health awareness, and cultural evolution. Such factors have catalysed a significant shift towards plant-based diets.
The plant-based sector is responding to consumer demand and experiencing significant growth in new product launches. While each global region showed favourable growth, Asia has experienced the fastest growth rate of +85% CAGR of food and beverage launches with a plant-based claim between 2018 and 2022. These product launches are paired with plant-based claims across various categories in the region, such as plant-based cheese, fish, and sweet baked goods.
One of the major drivers of veganism in Asia-Pacific is health consciousness. A rising prevalence of non-communicable diseases such as diabetes, cardiovascular conditions, and obesity has encouraged many consumers to rethink their diets. Plant-based diets can reduce the risk of chronic diseases, promote heart health, and contribute to overall well-being. In Asia, the demand for in-flight vegan meals is also increasing at a rapid pace, propelling airlines to offer a wide variety of plant-based meals.
A vegan diet, strictly based on plant-based foods, provides many health benefits if well-planned and nutritionally balanced. Removing meat and animal products can help increase nutrient intake while reducing the risk of various chronic conditions.
Table: Vegan and Vegetarian Population of Major Countries in the Asia Pacific
Global vegan movements and organisations have also entered Asia-Pacific, making a difference by promoting the advantages of plant-based diets. Organisations such as Veganuary, which encourage people to be vegan during January, have gained immense traction in countries like Australia.
The Asia-Pacific region remains a hub of innovation for the plant-based food market, with pioneering product launches that caters to the evolving consumer needs for sustainable, nutritious, and allergen-free alternatives.
Such innovative launches address diverse dietary needs, including vegan, vegetarian, and allergy-based requirements, and have been fuelling the growth of the Asia Pacific plant-based food market. Companies can produce high-quality, scalable products due to improvements in proprietary technology, collaborative research, and sustainable production processes that support changing consumer preferences.
The rising trend of veganism in the Asia Pacific region is fuelling companies to launch innovative plant-based products catering to the changing consumer demand. Innovations in vegan products, such as plant-based eggs, cheese, and dry mix meat, serve diverse dietary requirements while ensuring sustainability. This dynamic environment highlights the important role of the region in shaping the future of plant-based food market and in creating a healthier, more sustainable lifestyle.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124