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The India beauty and personal care market size reached approximately USD 23.99 billion in 2023. The market is projected to grow at a CAGR of 10.8% between 2024 and 2032, driven by growing disposable incomes and rapid urbanisation.
The area of beauty and personal care is concerned with the appearance and health of a person's hair, nails, and skin. Beauty and personal care products are consumer products which are used in personal hygiene and for beautification, contributing to the self-esteem and overall well-being of individuals.
The India beauty and personal care market demand is being fuelled by rising population levels and surging disposable incomes. The growing focus on sustainability and animal welfare in the country is driving the demand for beauty and personal care products made up of natural, organic, non-toxic, and cruelty-free ingredients. Moreover, the emergence of indigenous direct-to-customer (D2C) beauty brands, coupled with the growing demand for premium products made with multifunctional ingredients, is further propelling the market demand.
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Increasing demand for organic products; the surging trend of self-care; rising preference for natural skincare and beauty products; and the growing trend of sustainability are the major trends impacting the market growth
Dec 5th 2023
Dabur India Ltd. launched Dabur Vatika Rosemary Hair Growth Oil, its latest hair oil fortified with hibiscus, coconut, and rosemary that is aimed at meeting evolving hair care needs.
Nov 9th 2023
L'Oréal Dermatological Beauty unveiled its first dermatological-recommended skincare brand, CeraVe, that contains 3 Essential Ceramides, capitalising on the growing demand for skincare backed by science.
Oct 19th 2023
Baccarose and SHISEIDO announced the opening of the latter’s first standalone boutique store in Mumbai, India, to offer an immersive and luxurious beauty shopping experience to Indian customers.
Jul 18th 2023
Kay Beauty launched a smudge-free, cruelty-free, and transfer-proof carefree eyeshadow palette, a mix of 9 matt and shimmer shades, made with aloe vera oil and macadamia nut oil to expand its portfolio.
Rising trend of self-care among the young population
With the growing trend of self-care, especially among the young population, the demand for skincare products that can offer relaxation, rejuvenation, and trigger mood-boosting chemicals is rising.
Growing demand for organic and natural skincare and beauty products
The increasing awareness regarding the harmful impact of chemicals is pushing customers to choose natural and organic skincare and cosmetics as they minimise irritation and adverse reactions.
Increasing demand for sustainable cosmetics and skincare products
The surging environmental consciousness is prompting customers to seek skincare and beauty products that are eco-friendly, clean-labelled, transparent, cruelty-free, and sustainably packaged.
Technological advancements and innovations
Key players are leveraging technologies such as AR, data analytics, and AI/VR to analyse skin health and address skin concerns to improve customers’ experiences.
The preference for organic and natural beauty and personal care products is significantly rising as they are considered safe for the skin and align with the growing trend of sustainability. To capitalise on this trend, various companies are also launching beauty and personal care products formulated with natural and vegan ingredients. For instance, in October 2023, Organic Harvest forayed into the colour cosmetics segment by launching a makeup line made from cruelty-free and toxin-free ingredients amid the rising demand for natural and safe beauty choices.
There is an increasing awareness regarding the impact of skin conditions such as psoriasis, inflammation, and acne on mental health. This, coupled with rising environmental consciousness, is boosting the demand for natural and organic personal care and beauty products infused with natural and calming ingredients. Moreover, in the forecast period, the rising use of innovative ingredients, such as butter and plant-based oils, among others, is anticipated to further enhance the India beauty and personal care market value.
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The EMR’s report titled “India Beauty and Personal Care Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Product
Market Breakup by Distribution Channel
Market Breakup by Region
The demand for skin care products is substantially surging amid the growing incidences of skin issues
Skin care accounts for a significant portion of the India beauty and personal care market share due to rising skin consciousness and the association of skincare as a form of self-care among Gen-Zs. The growing focus on holistic wellness, changing customer perception towards skincare products, and the rising prevalence of skin issues like pigmentation and acne are propelling the segment’s growth.
The increasing launches of innovative skincare products by key players are also favouring the market growth. For instance, in January 2024, VLCC launched a paraben-free and dermatologically tested serum-facewash range with 8 unique variants in India. The launch is aimed at eliminating the requirement for serum applications, lowering dullness, providing hydration, and addressing specific skin concerns.
Meanwhile, the demand for hair care products is rising due to growing concerns regarding the impact of pollution and UV rays on hair. Customers are seeking hair care products with functional ingredients such as antioxidants that can provide smoothing and nourishing benefits while combating issues like pollution, further propelling the India beauty and personal care market growth.
Colour cosmetics are expected to witness healthy growth amid the growing accessibility to luxury beauty, enhancing the India beauty and personal care market revenue
The demand for colour cosmetics is expected to grow in the forecast period amid the growing association of make-up as a form of self-expression. Products like lipsticks, eyeliner, and nail polishes enjoy substantial popularity in the country. The increasing accessibility to luxury beauty through online channels is expected to further fuel the segment’s growth in the coming years.
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The market players are introducing innovative beauty products and solutions to stay ahead in the competition, further increasing their collaboration efforts to meet the evolving regulatory landscape
Beiersdorf AG
Beiersdorf AG, headquartered in Hamburg, Germany, is a prominent skincare company that offers products aimed at premium, dermacosmetics, and mass markets. With its history dating back to 1882, it boasts 20,000 employees globally.
Revlon Inc.
Revlon has established its position as a leading beauty company that manufactures and markets hair care and colour, fragrances, beauty care, colour cosmetics, and skincare products. Its portfolio of over 15 brands is available in nearly 150 countries.
L'Oréal S.A.
L'Oréal, established in 1909, is a leading global personal care and beauty company. Headquartered in Hauts-de-Seine, France, its products are aimed to meet the diverse beauty demands of men and women.
In September 2023, L'Oréal announced its entry into the Indian dermacosmetic sector and launched L'Oreal Dermatological Beauty (LDB) to offer dermatological care and effective skincare solutions to customers.
With growing digitisation in the country, coupled with the robust growth of the e-commerce sector, key players are actively offering their products on online beauty channels like Nykaa, Tata CLiQ Palette, Myntra, and Tira Beauty, among others. Moreover, cosmetic companies are leveraging technologies like IoT, AR/VR, cloud computing, and AI to support virtual-try-on applications, offer immersive customer experiences, develop customised products, and recommend the most suitable products to customers.
As per the India beauty and personal care market analysis, there is a growing demand for beauty and personal care products with hydrating and brightening ingredients such as vitamin E and hyaluronic acid in North India. The expansion of flagship stores in metropolitan cities such as New Delhi is also favouring the market growth. For instance, in March 2023, Renee Cosmetics launched a new shop-in-shop at Dwarka’s Vegas Mall in New Delhi to strengthen its offline presence in the country.
Meanwhile, West India is growing at a healthy pace due to the emergence of various start-ups such as Sugar Cosmetics, Foxtale, and MCaffeine, among others, in cities like Mumbai. The increasing launches of herbal beauty and personal care in South India are also positively influencing the market growth.
For instance, in April 2023, Herbal Medicine Corporation Limited and Tamil Nadu Medical Farms launched herbal beauty products like hair oils, face packs, soaps, and shampoos that are safe, affordable, and chemical-free. Besides, the surging number of exclusive/multi-brand beauty outlets in cities such as Chennai, Hyderabad, and Bangalore, among others, is also propelling the market expansion in the region.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Product |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Trade Data Analysis |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Beauty and Personal Care Market Overview
8.1 Key Industry Highlights
8.2 Global Beauty and Personal Care Historical Market (2018-2023)
8.3 Global Beauty and Personal Care Market Forecast (2024-2032)
8.4 Global Beauty and Personal Care Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Beauty and Personal Care Market Overview
9.1 Key Industry Highlights
9.2 India Beauty and Personal Care Historical Market (2018-2023)
9.3 India Beauty and Personal Care Market Forecast (2024-2032)
10 India Beauty and Personal Care Market by Type
10.1 Conventional
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Organic
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Vegan
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 India Beauty and Personal Care Market by Product
11.1 Hair Care
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.1.3 Breakup by Hair Care Type
11.1.3.1 Hair Oil
11.1.3.2 Shampoos
11.1.3.3 Hair Colorants
11.1.3.4 Conditioners
11.1.3.5 Others
11.1.4 Breakup by Price Category
11.1.4.1 Mass
11.1.4.2 Mid Premium
11.1.4.3 Premium
11.2 Skin Care
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.2.3 Breakup by Skin Care Type
11.2.3.1 Face Care
11.2.3.2 Body Care
11.2.3.3 Sun Care
11.2.4 Breakup by Price Category
11.2.4.1 Mass
11.2.4.2 Mid Premium
11.2.4.3 Premium
11.3 Oral Care
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.3.3 Breakup by Oral Care Type
11.3.3.1 Toothpaste
11.3.3.2 Toothbrush
11.3.3.3 Mouthwash and Rinses
11.3.3.4 Others
11.3.4 Breakup by Price Category
11.3.4.1 Mass
11.3.4.2 Mid Premium
11.3.4.3 Premium
11.4 Colour Cosmetics
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.4.3 Breakup by Colour Cosmetics Type
11.4.3.1 Lip Makeup
11.4.3.2 Eye Makeup
11.4.3.3 Nail Makeup
11.4.3.4 Face Makeup
11.4.3.5 Others
11.4.4 Breakup by Price Category
11.4.4.1 Mass
11.4.4.2 Mid Premium
11.4.4.3 Premium
11.5 Fragrances
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.5.3 Breakup by Fragrances Type
11.5.3.1 Deodorants
11.5.3.2 Perfumes
11.5.4 Breakup by Price Category
11.5.4.1 Mass
11.5.4.2 Mid Premium
11.5.4.3 Premium
11.6 Others
12 India Beauty and Personal Care Market by Distribution Channel
12.1 Direct Sales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Supermarkets and Hypermarkets
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Convenience Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Speciality Stores
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Chemist/Pharmacy Stores
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Exclusive/Multi-Brand Outlets
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Salons and Spa
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Online
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
12.9 Others
13 India Beauty and Personal Care Market by Region
13.1 North India
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 West and Central India
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 East India
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South India
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Unilever plc
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 The Procter & Gamble Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 L'Oréal S.A.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Beiersdorf AG
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Revlon Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Kao Corporation
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 The Estée Lauder Companies Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Colgate-Palmolive Company
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Godrej Group
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Patanjali Ayurved Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Dabur India Ltd
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Johnson & Johnson Services, Inc.
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Beauty and Personal Care Market: Key Industry Highlights, 2018 and 2032
2. India Beauty and Personal Care Market: Key Industry Highlights, 2018 and 2032
3. India Beauty and Personal Care Historical Market: Breakup by Type (USD Million), 2018-2023
4. India Beauty and Personal Care Market Forecast: Breakup by Type (USD Million), 2024-2032
5. India Beauty and Personal Care Historical Market: Breakup by Product (USD Million), 2018-2023
6. India Beauty and Personal Care Market Forecast: Breakup by Product (USD Million), 2024-2032
7. India Beauty and Personal Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. India Beauty and Personal Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. India Beauty and Personal Care Historical Market: Breakup by Region (USD Million), 2018-2023
10. India Beauty and Personal Care Market Forecast: Breakup by Region (USD Million), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. India Beauty and Personal Care Market Structure
In 2023, the India beauty and personal care market attained a value of USD 23.99 billion.
The market is projected to grow at a CAGR of 10.8% between 2024 and 2032.
The market is primarily being driven by the rising disposable income, increased expenditure of personal care products, growing expectation to look good, and increasing investment in training practitioners.
The key trends propelling the market are the increasing penetration of a wide range of brands and the growing popularity of herbal products.
The various types in the market are conventional, organic, and vegan.
Hair care, skin care, oral care, colour cosmetics, and fragrances, among others are the various products of beauty and personal care in the market.
The leading distribution channels in the market are direct sales, supermarkets and hypermarkets, convenience stores, speciality stores, chemist/pharmacy stores, exclusive/multi-brand outlets, salons and spa, and online, among others.
The major players in the market are Unilever plc, The Procter & Gamble Company, L'Oréal S.A., Beiersdorf AG, Revlon Inc., Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others.
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