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Middle East and Africa Natural Sweeteners Market Forecast: By Intensity: High Intensity Sweeteners, Low Intensity Sweeteners; By Product: Stevia, Maple Syrup, Raw Honey, Molasses, Coconut Sugar, Others; By Application: Food, Beverages, Pharmaceuticals, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Middle East and Africa Natural Sweeteners Market Outlook
The Middle East and Africa natural sweeteners market attained a value of approximately USD 119.13 million in 2023. The market is further expected to grow at a CAGR of around 8.30% in the forecast period of 2024-2032, reaching a value of around USD 246.24 million by 2032.
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The rise in the industry was propelled by the increasing sales of zero calories food and beverage items devoid of artificial sweeteners. These items witnessed a growth of 16% in 2017, as compared to 2016. The market in the Middle East and Africa is being driven by the growing concerns about health with increasing incidences of obesity.
Globally, stevia is emerging as one of the most popular natural sweeteners available in the market. In 2018, the production value of stevia was worth USD 480 million, with its demand being nearly 3.5 thousand tons that year. While Asia Pacific and Europe are the leading markets for natural sweeteners accounting for almost 50% of the market share, the Middle East and Africa region is also a significant emerging market for natural sweeteners.
Innovations in the alternative sweeteners industry is adding to the market growth of natural sweeteners globally. While natural sweeteners like stevia find their foremost use in the food and beverages sector, the pharmaceutical sector is also expected to emerge as a leading application sector in the forecast period of 2024-2032. Stevia, especially, is finding uses in the home and personal care segment along with being used in toothpastes and supplements.
Properties and Applications
Sweeteners are used to increase the sweetness of food products to which they are added. Usually used in table-top sweeteners, ready to be consumed, they can either be natural or artificial. They can also contain nutrients or be devoid of them. On the basis of their sweetness as compared to sucrose, they are divided into high intensity and low-intensity sweeteners.
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The natural sweeteners types are:
- Stevia
- Maple Syrup
- Raw Honey
- Molasses
- Coconut Sugar
- Others
The leading application sectors for natural sweeteners are:
- Food
- Beverages
- Pharmaceuticals
- Personal Care
- Others
Food and beverage sectors dominate the industry in terms of the use of natural sweeteners in products such as baked goods, canned foods, soft drinks, powdered drink mixes, jams, candy, puddings, and other food products. The leading distribution channels for natural sweeteners are hypermarkets/supermarkets, convenience stores, retail stores, and online retailers, among others. The report also looks in-depth into the major regional markets in the Middle East and Africa like South Africa, Saudi Arabia, Nigeria, Egypt, and UAE, among others.
Market Analysis
Rising concerns related to health and a growing awareness about the detrimental effects of sugar are driving the growth of the global natural sweeteners market. With a rising number of people afflicted with obesity and diabetes, health regulatory authorities are seeking to curb excess sugar and calorie intake through taxations, pack labelling, and other schemes. This, in turn, has provided an upward push to the global natural sweeteners industry.
With consumers becoming increasingly apprehensive about artificial sugar alternatives, the market for natural sweeteners is finding further impetus for its growth. Major companies are looking to invest in sweeteners that are natural and are able to replace sugar in all aspects including its properties which add to the texture, bulk, colour, and shelf life of products.
The Middle East and Africa, the industry is being propelled by the rising demand for low-calorie alternatives to sugar to tackle the obesity problem. Almost 27% to 40% of the population in countries like Saudi Arabia, Kuwait, Qatar, Bahrain, and the UAE are suffering from obesity. With increasing awareness of the ill-effects of obesity on health, the consumers in the Middle East and Africa region are seeking natural and low-calorie products, thus, driving the natural sweetener industry in the area. The growing populations combined with rising purchasing power is also aiding the natural sweetener industry in the region. Egypt and South Africa are the major producers of natural sweeteners in the region.
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Stevia is a leading natural sweetener in the global as well as the Middle East and Africa market. In 2016, the Gulf Cooperation Council’s (GCC) Standardization Organization (GSO), finalised its regulations on the application of steviol glycosides in food and beverage segments like breakfast cereals, non-alcoholic drinks, bakery products, canned and bottled fruit, jams, marmalades, confectionary, and nectars, among others. This has aided the industry growth of stevia in the region with companies undertaking various initiative to develop new products containing stevia.
Competitive Landscape
- In 2018, Tate & Lyle in partnership with Sweet Green Fields, a leading private, fully integrated global stevia ingredient company, introduced two new zero-calorie sweeteners extracted from stevia at Health Ingredients Europe.
- Cargill started producing EverSweet™ in 2018, a next-generation no-calorie sweetener derived from Reb M and Red D, two of the compounds found in stevia with a superior taste.
The report presents a detailed analysis of the following key players covering their capacities, market share and latest turn of events such as mergers and acquisitions, capacity expansions and plant turnarounds in the Middle East and Africa sweeteners market:
- PureCircle
- Cargill, Incorporated
- Tate And Lyle
- Ingredion South Africa (PTY)
- Archer Daniels Midland Company
- Others
Further, the report sheds light on the macro and micro aspects of the industry performance, recent trends, major challenges, and key drivers. SWOT analysis, value chain analysis and Porter’s five forces analysis of the market have been carried out. Manufacturing and processing requirements, cost of the project, project funding, returns on investment and expected profit margins have also been estimated.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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| Breakup by Intensity |
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| Breakup by Product |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Country |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Middle East and Africa
7 Opportunities and Challenges in the Market
8 Global Natural Sweeteners Market Overview
8.1 Key Industry Highlights
8.2 Global Natural Sweeteners Historical Market (2018-2023)
8.3 Global Natural Sweeteners Market Forecast (2024-2032)
8.4 Global Natural Sweeteners Market by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East and Africa Natural Sweeteners Market Analysis
9.1 Key Industry Highlights
9.2 Middle East and Africa Natural Sweeteners Historical Market (2018-2023)
9.3 Middle East and Africa Natural Sweeteners Market Forecast (2024-2032)
9.4 Middle East and Africa Natural Sweeteners Market by Intensity
9.4.1 High Intensity Sweeteners
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Low Intensity Sweeteners
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.5 Middle East and Africa Natural Sweeteners Market by Product
9.5.1 Stevia
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Maple Syrup
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.5.3 Raw Honey
9.5.3.1 Historical Trend (2018-2023)
9.5.3.2 Forecast Trend (2024-2032)
9.5.4 Molasses
9.5.4.1 Historical Trend (2018-2023)
9.5.4.2 Forecast Trend (2024-2032)
9.5.5 Coconut Sugar
9.5.5.1 Historical Trend (2018-2023)
9.5.5.2 Forecast Trend (2024-2032)
9.5.6 Others
9.6 Middle East and Africa Natural Sweeteners Market by Application
9.6.1 Food
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Beverages
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.6.3 Pharmaceuticals
9.6.3.1 Historical Trend (2018-2023)
9.6.3.2 Forecast Trend (2024-2032)
9.6.4 Personal Care
9.6.4.1 Historical Trend (2018-2023)
9.6.4.2 Forecast Trend (2024-2032)
9.6.5 Others
9.7 Middle East and Africa Natural Sweeteners Market by Distribution Channel
9.7.1 Hypermarkets/Supermarkets
9.7.1.1 Historical Trend (2018-2023)
9.7.1.2 Forecast Trend (2024-2032)
9.7.2 Convenience Stores
9.7.2.1 Historical Trend (2018-2023)
9.7.2.2 Forecast Trend (2024-2032)
9.7.3 Retail Stores
9.7.3.1 Historical Trend (2018-2023)
9.7.3.2 Forecast Trend (2024-2032)
9.7.4 Online Retailers
9.7.4.1 Historical Trend (2018-2023)
9.7.4.2 Forecast Trend (2024-2032)
9.7.5 Others
9.8 Middle East and Africa Natural Sweeteners Market by Country
9.8.1 South Africa
9.8.2 Saudi Arabia
9.8.3 Nigeria
9.8.4 Egypt
9.8.5 UAE
9.8.6 Others
10 Regional Analysis
10.1 South Africa
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Saudi Arabia
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Nigeria
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Egypt
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 UAE
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Price Analysis
13.1 Stevia Historical Price Trends (2018-2023) and Forecast (2024-2032)
13.2 Maple Syrup Historical Price Trends (2018-2023) and Forecast (2024-2032)
13.3 Honey Historical Price Trends (2018-2023) and Forecast (2024-2032)
13.4 Molasses Historical Price Trends (2018-2023) and Forecast (2024-2032)
13.5 Coconut Sugar Historical Price Trends (2018-2023) and Forecast (2024-2032)
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Ingredion Incorporated
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Cargill, Incorporated
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Tate & Lyle PLC
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Archer Daniels Midland Company
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Tereos S.C.A.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Wilmar Sugar Pty Ltd.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Others
15 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2. Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Natural Sweeteners Market: Key Industry Highlights, 2018 and 2032
2. Middle East and Africa Natural Sweeteners Market: Key Industry Highlights, 2018 and 2032
3. Middle East and Africa Natural Sweeteners Historical Market: Breakup by Intensity (USD Million), 2018-2023
4. Middle East and Africa Natural Sweeteners Market Forecast: Breakup by Intensity (USD Million), 2024-2032
5. Middle East and Africa Natural Sweeteners Historical Market: Breakup by Product (USD Million), 2018-2023
6. Middle East and Africa Natural Sweeteners Market Forecast: Breakup by Product (USD Million), 2024-2032
7. Middle East and Africa Natural Sweeteners Historical Market: Breakup by Application (USD Million), 2018-2023
8. Middle East and Africa Natural Sweeteners Market Forecast: Breakup by Application (USD Million), 2024-2032
9. Middle East and Africa Natural Sweeteners Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
10. Middle East and Africa Natural Sweeteners Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
11. Middle East and Africa Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2018-2023
12. Middle East and Africa Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2024-2032
13. Stevia Historical Price Trends and Forecast 2018-2028
14. Maple Syrup Historical Price Trends and Forecast 2018-2028
15. Honey Historical Price Trends and Forecast 2018-2028
16. Molasses Historical Price Trends and Forecast 2018-2028
17. Coconut Sugar Historical Price Trends and Forecast 2018-2028
18. Middle East and Africa Natural Sweeteners Market Structure
Key Questions Answered in the Report
The market is expected to grow at a CAGR of around 8.30% in the forecast period of 2024-2032.
The major drivers of the market include rising disposable incomes, increasing population, growing concerns related to health, and the growing awareness about the detrimental effects of sugar.
The health regulatory authorities are seeking to curb excess sugar and calorie intake through taxations, pack labelling, and other schemes. This is expected to be a key trend for the market.
South Africa, Saudi Arabia, Nigeria, Egypt, and the United Arab Emirates, among others, are the leading regions in the market.
The leading types of natural sweeteners in the market are stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.
The food, beverages, pharmaceuticals, and personal care sectors, among others, are the major application segments in the market.
The leading players in the market are PureCircle, Cargill, Incorporated, Tate And Lyle, Ingredion South Africa (PTY), and Archer Daniels Midland Company, among others.
Analyst Review
The Middle East and Africa natural sweeteners market attained a value of approximately USD 119.13 million in 2023 driven by the growing concerns about health with increasing incidences of obesity.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on types, the market can be segmented into stevia, maple syrup, raw honey, molasses, and coconut sugar, among others. On the basis of application, the market is segmented into food, beverages, pharmaceuticals, and personal care sectors, among others. The major regional markets for natural sweeteners in the Middle East and Africa are South Africa, Saudi Arabia, Nigeria, Egypt, and the United Arab Emirates, among others. The key players in the above industry include PureCircle, Cargill, Incorporated, Tate And Lyle, Ingredion South Africa (PTY), and Archer Daniels Midland Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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