The Influence of Content Creators

Recently a study was done by Expert Market Research which revealed quick tips and highlights are some of the most persuasive content made by influencers. Around 33.77% of the respondents chose this as the most preferred content. Brands carefully choose creators based on their content type to reach the right audience.

In today's digital age, there is a trend going on of Influencers on social media creating videos, pictures, and other creative content, typically in collaboration with a company. To study this further, Expert Market Research recently surveyed 40,000 respondents across major cities in India.

Many types of content have been made by influencers. Every influencer has their niche audience which they target through their content. One of the famous content types made by influencers is quick tips and highlights which are preferred by 33.77% of the audience. This is followed by in-depth reviews holding a share of 27.27%, whereas personal stories and experiences hold around 19.48% share. Entertaining content tutorials and how-tos hold the minimum share of 11.69% and 7.79% share respectively.

Type of Famous Influencer Content

As people are always scrolling on their phones, quick tips and highlights are the most famous content that is loved by many users. This content is generally 15-30 seconds of videos which are quite catchy and gain the users’ attraction the most. There is a growing trend of Instagram reels and YouTube shorts which support the growing percentage of  quick tips and highlights as preferred content. Also, to gain traction influencers add captions in their short videos to create curiosity.

In-depth reviews also known as product reviews are very famous. They are one of the excellent ways to show the characteristics and benefits of goods and services. They help in establishing trust and social proof with the audience. Influencers add images, videos, or narratives that show how the product can be used in day-to-day activities.

Creator Economy

Nowadays, the creator economy is in trend. It is a network of content producers using internet platforms to monetize their knowledge, experience, and influence. The survey done by Expert Market Research delves into how content creators can take advantage of technological improvements to create more accessible content. The study also focuses on how younger demographics can be targeted who value relatability from influencers, content tailored to them, and genuine authenticity.

In conclusion, influencer marketing has the potential to transform the way companies want to increase engagement, sales, and brand recognition. Social media marketing is evolving day by day driven by regulatory changes, technological advancements, innovative brand collaborations, and social trends. The content created should align with audience preferences.