Fragrance Emerged As A Key Driver in Consumer Perfume Purchases

The survey reveals fragrance is the crucial factor for 81.03% of consumers when purchasing a fragrance. These insights offer valuable guidance for fragrance companies targeting to cater to varied consumer needs and preferences.

Choosing the perfect fragrance is both an art and a science. Perfumes and deodorants are beyond mere products they are extensions of our identity. A recent consumer survey conducted by Expert Market Research revealed intriguing insights into the factors influencing people's decisions when purchasing a fragrance. Covering over 20,000 respondents across India's top 20 cities, the survey highlights consumer behavior and preferences in this highly personal aspect of daily grooming. This survey highlights factors that drive people to choose one fragrance over another, revealing the subtle yet powerful elements that play into this highly personal decision-making process.

Perfume Buying Behaviour In India

In the survey findings, fragrance emerged as the most influential factor, with 81.03% of respondents citing it as the primary reason for their purchase. People view their fragrance as an extension of their personality. Whether it's a bold, spicy scent for a confident individual or a light, floral aroma for someone who prefers subtlety, the chosen fragrance often reflects personal traits and preferences. While not as dominant as the fragrance, price still plays a crucial role in the decision-making process for 8.62% of respondents. The cost of a fragrance product can affect buying behavior in several ways. Consumers look for affordable options that still offer a pleasant and lasting scent. Sales, discounts, and promotions can influence consumers’ purchase decisions. Established brands like Calvin Klein, Zara and Tom Ford often enjoy a loyal customer base because of their consistent quality, wide range of options and strong brand image. About 6.9% of respondents chose brand as an influential factor, preferring to stick to brands they know and trust. Packaging as a factor matters to 3.45% of consumers when choosing a fragrance. Attractive packaging can catch the eye and enhance the overall experience of using the product.

Factors Influencing Consumers' Buying Decisions Of Perfumes And Deodorants

With the majority of respondents prioritizing fragrance, companies can focus on developing unique and appealing scents. For example, brands such as The Man Company, Bellavita, and Nykaa are making significant progress in the market by offering a range of fragrances that cater to Indian tastes and various discounts on their products that influence consumer buying decisions. Additionally, the rise of digital marketing and e-commerce has given fragrance brands a platform to reach and engage with their target audience. Personalized marketing campaigns, influencer collaborations, and interactive online experiences can further enhance brand visibility and appeal.

The insights from Expert Market Research highlight several factors influencing consumers' buying decisions. This can help brands in this industry with better product offerings, marketing strategies, and overall brand experience to better meet consumer needs and preferences.