Key players in the market include Bayer AG, USANA Health Sciences Inc., NOW Foods, Nutramax Laboratories, and Herbalife Nutrition Ltd, among others. The global heart health supplements market is expected to grow at a CAGR of 4.8% in the forecast period of 2022-2027.
A balanced diet should include food products such as oily fish, fruits, vegetables, and the right amount of fibre to prevent cardiovascular diseases. As consumers are gaining awareness regarding cardiovascular health, the requirement for heart health supplements has also surged. Heart health supplement products contain the right amount of nutrients to prevent various cardiovascular diseases.
The shift in food preferences and a sedentary lifestyle has boosted the prevalence of cardiovascular diseases.
According to a study conducted by the Centres for Disease Control and Prevention (CDC), every year, almost 6,10,000 people die of cardiovascular diseases in the United States. The growth of the global heart health supplements market can be attributed to the growing number of campaigns being held to spread awareness about the consumption of heart health supplements. Also, the contribution of regulatory authorities and government bodies towards increasing the consumption of heart health supplements is anticipated to drive the market's growth over the forthcoming years.
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The demand for heart health supplement products, such as omega-3, is significantly high as it helps reduce risks related to cardiovascular conditions and diseases. Omega-3 is known to positively impact the electrical activity in the heart, thus preventing uncontrolled heartbeats. It further lowers the level of triglyceride in the blood. Moreover, fibre-rich food products, such as oats are associated with reducing cholesterol, henceforth improving a person's cardiovascular health. As a result of these benefits, the demand for heart health supplements is anticipated to rise extensively over the coming years.
Headquarters: Leverkusen, Germany
Bayer AG is a German multinational pharmaceutical and life sciences company and one of the largest pharmaceutical companies in the world. Bayer's business areas include human and veterinary pharmaceuticals, consumer healthcare products, agricultural chemicals, seeds, and biotechnology products. The company is a component of the Euro Stoxx 50 stock market index. Founded in Barmen in 1863 as a dyestuffs factory, Bayer's first and best-known product was aspirin. Bayer also introduced phenobarbital; prontosil, the first widely used antibiotic and the subject of the 1939 Nobel Prize in Medicine; the antibiotic Cipro (ciprofloxacin); and Yaz (drospirenone) birth control pills.
Headquarters: West Valley City, United States
Usana Health Sciences, Inc., or USANA, is a Utah-based multi-level marketing company that produces various nutritional products, dietary supplements, and skincare products. Usana products, most of which are manufactured at the company's West Valley City facility, are sold in 24 countries via a network of independent distributors (referred to as "associates"). Most of Usana's independent distributors make less money than the cost of the initial qualifying purchase.
Headquarters: South Carolina, United States
Nutramax Laboratories has been developing products for people and their pets. Located in Lancaster, South Carolina, Nutramax Laboratories Veterinary Sciences, Inc. researches and produces high-quality products to support animal health. Nutramax Laboratories Consumer Care, Inc., located in Edgewood, Maryland, focuses on researching and developing products to promote consumer health. The company manufactures products in both the South Carolina and Maryland locations.
Headquarters: Illinois, United States
Since its inception, NOW® International has extended the reach of the NOW® brand to more than 70 countries, making NOW® one of the most popular brands of natural health products in the world. The company emploies a dedicated, multi-lingual sales and customer service staff whose goal is to meet the needs of valued international distributors and customers. NOW® International utilises the full breadth of the parent company's significant resources to offer its customers genuinely outstanding products coupled with superior customer service and a unique understanding of the international natural products marketplace.
Headquarters: Los Angeles, United States
Herbalife Nutrition is a global multi-level marketing (MLM) corporation that develops and sells dietary supplements. The products are available exclusively through educated and trained independent Herbalife Nutrition distributors, who provide comprehensive and personalised solutions to their customers’ nutrition and wellness goals. The business is incorporated in the Cayman Islands, with its corporate headquarters in Los Angeles, California. The company operates in 94 countries through a network of approximately 4.5 million independent distributors and members.
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