Top key players include The Kraft Heinz Company, Unilever Plc, Sunmark Ltd, Sasco Sauces Ltd., Sacla UK Limited, Olympic Oils Ltd, Tesco Plc, and Dr Oetker India Pvt. Ltd, among others.
The global salad cream market is being aided by the growth of the global salad dressing market, which is expected to grow at a CAGR of 6% in the forecast period of 2022-2027.
Salad cream is a pale yellow creamy substance used to add flavour to food. It was first introduced in the United Kingdom in the late 1920s, where it was used as a dressing for salad and used as a spread for bread. Due to the higher cost of manufacturing mayonnaise during the rationing period in the United Kingdom, salad cream is created as a cheaper substitute for mayonnaise.
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Salad cream is made up of eggs, vinegar, sugar, milk, butter, salt, and other spices. It is prepared by keeping a ratio of about 25-30 percent of the oil in water, acidified by vinegar and emulsified by egg yolks. Various colouring and flavouring agents are also used in it. Salad cream has a sharper taste and is less sweet than some other dressing creams.
The salad cream market has been segmented based on packaging, end-use, distribution channel, and region. Based on packaging, the market has been segmented into retail packaging and bulk packaging. Retail packaging is purchased for household purposes, whereas hotels and restaurants buy bulk packaging. Demand for retail packaging is more for salad cream, as it is generally used for salad dressings in home by the consumers. The market has been segmented into hypermarkets/supermarkets, speciality stores, convenience stores, and online platforms based on distribution channels. It is expected that hypermarkets and supermarkets hold a relatively higher value share in the salad cream market as compared to other distribution channels. Based on end-use, the salad cream market has been segmented into household and HoReCa.
Headquarters: Chicago, Illinois, United States
Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest globally, with over USD 26.0 billion in annual sales as of 2020. In addition to Kraft and Heinz, over 20 other brands are part of the company's profile, including Boca Burger, Gevalia, Grey Poupon, Oscar Mayer, Philadelphia Cream Cheese, Planters, Primal Kitchen, and Wattie's, eight of which have total individual sales of over USD 1 billion. The products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
Headquarters: London, United Kingdom
Unilever products include food, condiments, ice cream, wellbeing vitamins, minerals and supplements, tea, coffee, breakfast cereal, cleaning agents, water and air purifiers, pet food, toothpaste, beauty products, and personal care. Unilever is the largest producer of soap in the world. Unilever's products are available in around 190 countries. The company owns over 400 brands, with a turnover of 51 billion euros in 2020, and thirteen brands with sales of over one billion euros: Axe/Lynx, Dove, Omo/Persil, Heart (Wall's) ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rexona/Degree, Lifebuoy, Sunsilk and Sunlight.
Headquarters: Greenford, United Kingdom
Sun Mark (Sun Mark Limited) is a British company engaged in the marketing and distribution of fast-moving consumer goods. It is based in Greenford, London Borough of Ealing. It markets a range of its label products. The company has developed a portfolio of 19 own label brands – offering more than 250 popular SKUs encompassing categories in celebration and energy drinks, cooking oils, biscuits, alcoholic wine and drinks, household goods and toiletries - are recognised premium brands in several countries.
Headquarters: Welwyn Garden City, United Kingdom
Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Welwyn Garden City, England. It is the third-largest retailer globally measured by gross revenues and the ninth largest in the world measured by revenues. It has shops in five countries across Europe and is the market leader of groceries in the United Kingdom.
Headquarters: Bielefeld, Germany
Dr Oetker is a German multinational company that produces baking powder, cake mixes, frozen pizza, pudding, cake decoration, cornflakes, and various other products. The company is a wholly owned branch of the Oetker Group, headquartered in Bielefeld. Dr. Oetker subsidiaries offer both national and international products adapted to the taste of the respective country.
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