Key players include Del Monte Foods, Inc., AGRANA Group, Chiquita Brands International Sàrl, Dole Food Company Inc, Naturipe Farms, LLC, and Domex Superfresh Growers, among others. The global superfruit market is expected to grow at a CAGR of 5.8% from 2022-2027.
Superfruit production has been rising in developing countries such as China, India, Turkey, the Philippines, and many other countries. Also, the countries like United States, Russia, egypt, Spain etc., are the major superfruit-consuming countries globally. Asia Pacific regions have evolved into a high-value growth for superfruit consumption for juice and juice concentrates. The global market for superfruit is estimated to grow significantly, and the major contributing factor is the consumer orientation towards healthy food and a healthy lifestyle.
"Superfruit" is a term used to refer to fruits with high nutritional value and are often consumed for their health benefits. High-value marketing is put in to promote the products made from these superfruits. Products made from such superfruit are often showcased to have numerous applications. Superfruit applications include juices, dietary supplements, fresh bakery, sports drinks, functional food, fortified water, and flavoured drinks.
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The increased consumption of functional beverages is one of the key factors driving the market for superfruit. Available beverages are drinks intended for conveying health benefits. Most functional beverages contain ingredients like vitamins, minerals, fruits and fruit purees, vegetables, and many other superfruits. The newer segments of available beverages have been introduced as superfruit beverages and have instantaneously gained recognition and high demand. Superfruit ingredients in functional beverages are mainly added to performance and sports drinks, energy drinks, and fortified fruit drinks. North America is considered to be the largest market for available beverages. Two key factors responsible for the region's high demand for functional beverages include greater awareness among consumers and high disposable income. Considering that North America has a relatively higher share in the global beverages market regarding value sales, this one factor drives superfruit's demand in this region.
Headquarters: Walnut Creek, California, United States
Del Monte Foods Inc is an American food production and distribution company headquartered in Walnut Creek, California, United States of America. Del Monte Foods is one of the country's largest producers, distributors and marketers of branded processed food for the United States retail market, generating approximately USD 1.8 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select and SunFresh. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food.
Headquarters: Vienna, Austria
The Agrana Group is a food company based in Vienna that produces sugar, starch, fruit preparation, juice concentrate and ethanol fuel. Agrana mainly supplies the international food industry with some minor end-customer businesses. With around 9,000 employees based at 55 production facilities worldwide, AGRANA maintains a global presence and generates consolidated revenues of almost € 2,5 billion.
Headquarters: Charlotte, North Carolina, United States
Chiquita Brands International Inc is a producer and distributor of bananas and other produce. The company operates under several subsidiary brand names, including the flagship Chiquita brand and Fresh express salads. Chiquita is the leading distributor of bananas in the United States.
Headquarters: Westlake Village, California, United States
Dole Food Company, Inc. (previously named Standard Fruit Company) is an American agricultural multinational corporation headquartered in Westlake Village, California. The company is the largest producer of fruit and vegetables globally, operating with 74,300 full-time and seasonal employees responsible for over 300 products in 90 countries. Dole markets items such as bananas, pineapples, grapes, strawberries, salads, and other fresh and frozen fruits and juices.
Headquarters: Florida, United States
Naturipe is a farmer-owned producer of healthy, good-for-you fresh berries grown by working family farmers. Whether they oversee a small family homestead or a large estate, the farmers define themselves less by commercial success and more by their close harmony with nature. The Naturipe label was born out of the desire to unite the efforts of these passionate farmers. As a group, the growers can provide consistent and diverse seasonal crops.
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