Top 6 Companies in the Cosmetic Procedure Market

The global cosmetic procedure market was valued at USD 38.73 billion in 2023, driven by the growing demand for cosmetic surgeries across the globe. The market is expected to grow at a CAGR of 6.1% during the forecast period of 2024-2032, with the values likely to reach USD 65.82 billion by 2032.

Cosmetic procedures are medical treatments or surgeries that are performed to enhance or improve the appearance of an individual. These procedures can be surgical or non-surgical depending on the choice of the individual. Common cosmetic procedures are facelifts, liposuction, breast augmentation, Botox injections, and laser skin treatments, among others. The procedures are majorly used to target an individual's aesthetic concerns including body contouring, skin tone, and overall appearance.

The market for cosmetic procedures is witnessing significant growth due to the rising awareness among individuals about their social appearance. This is contributing to a rise in demand for cosmetic procedures across the globe. As per the estimations by the International Society of Aesthetic Plastic Surgery (ISAPS), there was an 11.2% overall increase in procedures performed by plastic surgeons in 2022 with more than 14.9 million surgical and 18.8 million non-surgical procedures performed across the globe.  The report highlighted a 41.3% increase in aesthetic surgeries, over the last 4 years. Both surgical and non-surgical procedures showed increases since the last survey (16.7% and 7.2% respectively) with a significant increase of 57.8% in non-surgical procedures in the last four years.

The market is expected to experience a continuous escalation in cosmetic procedures due to the rising demand and increasing disposable incomes, especially in Western countries. The United States of America leads the global industry with the highest number of cosmetic procedures performed. The most common methods include breast augmentation, liposuction, lip fillers, and botulinum toxin , among others. There is a high demand for these in the market which is bolstering market growth in the forecast period. The Annual Statistics of The American Society of Plastic Surgeons reveals that nearly USD 16.7 billion was spent on cosmetic procedures in 2020.

The regulatory authorities are also playing a crucial role in the market development, as increasing timely approvals are contributing to the growing availability of requirements for these cosmetic procedures. For instance, in March 2024, the US Food and Drug Administration (FDA) approved the first and only hyaluronic acid dermal filler to be used on the upper face. Allergan Aesthetics' Juvéderm Voluma XC was approved for moderate to severe temple hollow improvement in adult patients aged 21 years and older. 

The cosmetic procedures market is driven by increased technological advancements including minimally invasive procedures. These procedures are used to perform laser injectables like Botox, and dermal fillers  enabling the easy accessibility of such treatments and contributing to increased market adoption. The market is also witnessing growing demand for anti-ageing treatments, especially among older individuals, bolstering market growth. Additionally, a shift towards non-surgical cosmetic treatment procedures is further propelling market expansion as it provides quicker recovery times and lower costs.  

Major Companies Shaping the Cosmetic Procedure Market in 2024

Allergan plc

Allergan plc is a globally renowned pharmaceutical company with a significant presence in the cosmetic procedures market. The company is acclaimed for its diverse portfolio which includes renowned brands like Botox Cosmetic and Juvederm collection of dermal fillers. These products are industry staples for non-surgical aesthetic treatments aimed at reducing signs of aging and enhancing facial aesthetics.

Merz Pharma GmbH and Co. KGaA

Merz Pharma GmbH & Co. KGaA specialises in aesthetics and neurotoxin therapy, holding a strong footprint in the cosmetic procedures industry. Its key products include the Belotero range, which is famous for its dermal fillers, and Xeomin, a botulinum toxin type A product.

Cutera, Inc.

Cutera is renowned for its development and distribution of laser and other light-based aesthetic systems. Their portfolio addresses a wide range of cosmetic concerns, including skin rejuvenation, hair removal, and vascular conditions. Cutera’s innovative technologies are tailored to provide state-of-the-art treatment solutions.

Cynosure LLC

Cynosure, LLC is a leader in the aesthetic laser market, providing technologies that cater to cosmetic treatments such as hair removal, skin revitalization, and body contouring. Their product line features advanced laser  devices that are versatile and effective, such as the SculpSure and PicoSure systems. Cynosure’s commitment to technology ensures cutting-edge solutions that enhance cosmetic outcomes and patient satisfaction.

Sientra Inc.

Sientra Inc. is primarily known for its high-quality breast implants  used in cosmetic and reconstructive surgery. Besides breast aesthetics, Sientra also offers a range of medical aesthetic products including bioCorneum, a silicone scar treatment. The company focuses on safety and innovation, striving to provide superior aesthetic results through its extensive range of FDA-approved products.

Alma Lasers Ltd.

Alma Lasers Ltd. is a pioneer in the production of laser, light-based, radiofrequency, and ultrasound devices for aesthetic and medical applications. Their broad product portfolio includes solutions for skin tightening, contouring, and beauty enhancement, alongside technologies like the Harmony XL Pro and Soprano ICE platforms.