Top 4 Companies Dominating the Global Pet Tech Market Landscape

Pet Tech Market


CleverPet, Dogtra Company, Pawscout, Inc., and Felcana, among others, are the major players in the global pet tech market.


The global pet tech market is projected to grow at a CAGR of 24% in the forecast period of 2024-2032. As per the analysis by Expert Market Research, the market is expected to be driven by rising trend of pet humanisation.


Intelligent pet feeding systems, GPS trackers designed specifically for pets, mobile applications offering a variety of pet-related services, and telemedicine options for veterinary treatment are some pet tech market developments.


Several factors, including growing awareness of pet health, the human-animal bond, and an increase in pet ownership are favouring the market for pet tech. The rising disposable income and dual-income households are driving the demand for pet tech products that cater to the overall well-being of their pets, including nutrition, grooming, hygiene, and health.


According to industry reports, in 2022, the pet population in Europe grew by 11% compared to 2021. According to the European Pet Food Industry Federation (FEDIAF), there were an estimated 340 million pets in Europe in 2022, primarily dogs (104 million) and cats (127 million). In 2021, there were 305 million pets in Europe, fuelling the pet tech market growth.


Pet monitoring and tracking devices like smart collars have gained significant popularity. Pet owners are increasingly preferring smart collars that can not only track the pet’s location but also provide insight into pet activity, health, and behaviour. Key players are also developing smart collars that can detect early signs of diseases like skin conditions and arthritis, further boosting the pet tech market expansion. 


In October 2022, Merck Animal Health announced the launch of a behaviour and activity monitoring device, Animo® GPS, for dogs in the United States. The device boast location tracking capabilities and utilises various smart technologies to track their behaviour and health through a user-friendly application. The product is aimed at reducing the escape of dogs from their designated "Safe Zone".


Top 4 Pet Tech Companies in the World:


Headquarters: California, United States
Establishment: 2013


CleverPet has established its position as a prominent provider of high-quality pet tech. The company offers pet tech devices such as game consoles for dogs. The console's activities can be easily monitored by pet owners through the CleverPet app, which notifies them of the time-to-time activities of their pets. The game console comes with touches and lights, making the pets curious and enjoyable.


Dogtra Company

Headquarters: California, United States
Establishment: 1983


Dogtra Company is a prominent company that has established its reputation as a leader in the pet tech market. The company offers e-collars that are enabled with GPS tracking, status display screen and enlarged buttons. Additionally, the company offers beeper locator, e-fences, accessories and other products as well. 


Pawscout, Inc.

Headquarters: California, United States
Establishment: 2016


Pawscout, Inc. is one of the leading Bluetooth-enabled, IPX7 water-resistant smart pet tag providers. Pet owners can connect it to their phones and track their pets’ locations. In case of a lost pet incident, the company immediately creates a broadcast with the pets’ critical details, such as breed, size, colour, last-known location, medications, and behavioural conditions.



Headquarters: London, England
Establishment: 2015


Felcana is a digital pet health platform for intelligent pet care products. The Felcana app monitors dog and cat health and fitness and offers insights to pet owners and vets. The app also suggests the required medication and precautions for pets.


*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

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