Press Release
Press Release
The global market for pet clothing is predominantly being driven by the rising demand for functional and stylish apparel from pet owners. There has been an increase in the number of pet adoptions in recent years owing to inflating disposable incomes and trends surrounding the humanisation of cats and dogs, thereby driving the market growth of pet clothing. In addition to this, owing to trends surrounding sustainability in fashion, market players of pet garments are introducing sustainable pet apparel that is made up of recycled or plant-based fabric such as cotton, which is breathable, affordable, and sustainable. With the growing number of animal sports events and beauty events, the demand for functional pet clothing such as water-resistant jackets and skirts, and tuxedoes, respectively are stimulating the growth of the market. Additionally, promotional and marketing strategies employed by market players, such as the introduction of matching clothes, are further leading the growth of the industry.
Mission Pets, a leading player in the global market for pet clothing and accessories, announced the acquisition of the Harry Barker brand of fashion-forward and ecologically conscious pet accessories in August 2017. This is aimed at bringing sales channel diversification to Mission Pets, allowing the company to expand beyond mass retail. Harry Baker is a leading name for the production of innovative and beautifully designed products and pet owners with features in leading magazines like Vogue and People. Such developments are leading to the growth of the market. The market is further being expanded by the availability of pet products via online retail channels such as Amazon (NASDAQ: AMZN).
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The major players in the global pet clothing market are ABO Gear, Body Glove Pet, Bootique, Good2Go, and Hip Doggie, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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