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Global Fortified Rice Market Size, Share, Trends, Forecast: By Type Micronutrients: Vitamins, Minerals, Others; By Technology: Drying, Extrusion, Coating and Encapsulation, Others; By End Use: Commercial, Residential; By Distribution Channel: Supermarkets and Hypermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Fortified Rice Market Outlook
The global fortified rice market size is projected to grow at a CAGR of 6.3% in the forecast period of 2024-2032. The major market drivers are increasing prevalence of micronutrition deficiencies and rising health consciousness among the general public.
Key Trends in the Market
Fortified rice is a type of rice that has enhanced nutritional values due to addition of various vitamins and minerals. Common micronutrients added to rice include vitamin A, vitamin B1, vitamin B12, iron, folic acid, and zinc. Fortification of rice can take place in different ways, including drying and coating, and is a cost-effective means to increase the nutrients provided by rice.
- Rising awareness regarding the health risks of micronutrient deficiencies such as reduced productivity, restricted development of organs, and overall poor health are driving the fortified rice market growth. Particularly for children, fortified rice is an easy way to deliver micronutrients without requiring additional tablet or capsule supplements.
- Cultivation of rice in poor quality soil and land can lead to lowered nutritional values of the rice, which can be improved by the use of fortification. Accordingly various global organisations are encouraging rice fortification to combat poor nutritional values in rice, bolstering the market for fortified rice.
- Improvements in technologies for rice fortification and reduced costs of fortification are further surging the fortified rice market demand. Amidst rising disposable incomes and increasing accessibility and affordability of fortified rice, more consumers and foodservice providers are utilising fortified rice for their usual rice preparations and recipes.
Market Analysis
Based on type micronutrients, the market is divided into vitamins, and minerals, among others. On the basis of technology, the fortified rice market segmentation is drying, extrusion, and coating and encapsulation, among others. By end user, the market is bifurcated into commercial and residential. Based on distribution channel, the market is categorised into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. The regional markets for fortified rice are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the fortified rice global market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Cargill, Incorporated
- BASF SE
- Bühler AG
- DSM Nutritional Products AG
- General Mills Inc.
- Willmar International Limited
- Qoot Food Limited
- KRBL Ltd.
- Others
Market Share by Technology
Drying accounts for a significant portion of the fortified rice market share by technology, driven by the cost-effectiveness and stability of the drying process. In drying, rice is soaked in a solution of nutrients mixed with a carrier substance and subsequently dried through methods such as drum drying or hot air drying. Soaking rice in nutrients evenly distributes the micronutrients throughout the rice while drying helps retain the nutrients. As drying is a relatively simple process and doesn’t require specialised equipment, it is a low-cost and effective means for fortifying large volumes of rice. Fortified rice prepared through drying technology is also easy to transport and store and nutrients are retained during cooking.
Market Share by Region
Regionally, the Asia Pacific occupies a sizable share of the global fortified rice market and is anticipated to witness continued growth in the coming years. Large populations in countries in the region such as China and India, and role of rice as a staple food in various cultural cuisines is increasing the demand for fortified rice in the region. Initiatives of governments in the region towards fortifying rice to improve the nutritional status of their populations and combat malnutrition are further encouraging the adoption of fortified rice. Growing importance of nutrition and increasing health consciousness are leading to more consumers turning to fortified rice while extensive rice cultivation provides a steady supply of raw materials, further aiding the regional fortified rice market.
Competitive Landscape
Cargill, Incorporated is a food corporation founded in 1865 and currently based in Minnesota in the United States. The company caters to a wide range of end users including agricultural, animal nutrition, beauty and personal care, bioindustrial, data asset solutions, food and beverage, and foodservice.
BASF SE, one of the largest producers of chemicals worldwide, is headquartered in Ludwigshafen, Germany. Established in 1865, the company offers products for industries such as agriculture, automotive and transportation, chemicals, coating solutions, nutrition, energy and resources, paints and coatings, pharmaceuticals, and plastics and rubber.
Bühler AG, founded in 1860 and currently based in Uzwil, Switzerland, manufactures plant equipment, particularly for manufacturing advanced materials and processing foods. The key solutions and services offered by the company are in the fields of food, feed and confectionary, advanced materials, and process technologies.
Other market players include DSM Nutritional Products AG, General Mills Inc., Willmar International Limited, Qoot Food Limited, and KRBL Ltd., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type Micronutrients |
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| Breakup by Technology |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Fortified Rice Market Analysis
8.1 Key Industry Highlights
8.2 Global Fortified Rice Historical Market (2018-2023)
8.3 Global Fortified Rice Market Forecast (2024-2032)
8.4 Global Fortified Rice Market by Type Micronutrients
8.4.1 Vitamins
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Minerals
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Fortified Rice Market by Technology
8.5.1 Drying
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Extrusion
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Coating and Encapsulation
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Fortified Rice Market by End Use
8.6.1 Commercial
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Residential
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Fortified Rice Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Speciality Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Fortified Rice Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Fortified Rice Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Fortified Rice Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Fortified Rice Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Fortified Rice Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Fortified Rice Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Cargill, Incorporated
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 BASF SE
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Bühler AG
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 DSM Nutritional Products AG
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 General Mills Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Willmar International Limited
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Qoot Food Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 KRBL Ltd.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Fortified Rice Market: Key Industry Highlights, 2018 and 2032
2. Global Fortified Rice Historical Market: Breakup by Micronutrients (USD Million), 2018-2023
3. Global Fortified Rice Market Forecast: Breakup by Micronutrients (USD Million), 2024-2032
4. Global Fortified Rice Historical Market: Breakup by Technology (USD Million), 2018-2023
5. Global Fortified Rice Market Forecast: Breakup by Technology (USD Million), 2024-2032
6. Global Fortified Rice Historical Market: Breakup by End Use (USD Million), 2018-2023
7. Global Fortified Rice Market Forecast: Breakup by End Use (USD Million), 2024-2032
8. Global Fortified Rice Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Fortified Rice Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Fortified Rice Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Fortified Rice Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Fortified Rice Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Fortified Rice Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Fortified Rice Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Fortified Rice Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Fortified Rice Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Fortified Rice Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Fortified Rice Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Fortified Rice Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Fortified Rice Market Structure
Key Questions Answered in the Report
The market is expected to grow at a CAGR of 6.3% between 2024 and 2032.
The major drivers of the market include increasing prevalence of micronutrition deficiencies, rising health consciousness among the general public, and improvements in accessibility of fortified rice.
The key fortified rice market trends include rising usage of biofortification, increasing popularity of various recipes made with rice, initiatives launched by various governments, and increasing use of fortified rice in the foodservice sector.
The leading type micronutrients in the market for fortified rice are vitamins, and minerals, among others.
The significant technologies in the market for fortified rice are drying, extrusion, and coating and encapsulation, among others.
The various distribution channels in the fortified rice market are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The regional markets for fortified rice are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major players in the market, according to the report, are Cargill, Incorporated, BASF SE, Bühler AG, DSM Nutritional Products AG, General Mills Inc., Willmar International Limited, Qoot Food Limited, and KRBL Ltd., among others.
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