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India Sexual Wellness Market Size, Share, Trends, Forecast: By Products: Sex Toys, Condoms, Lubricants and Sprays, Creams and Cosmetics, Sexual Enhancement Supplements, Female Contraceptives, Pregnancy Testing Products, Others; By Distribution Channels: Mass Merchandisers, Others; Regional Analysis; Competitive Landscape; 2024-2032
India Sexual Wellness Market Outlook
The India sexual wellness market is estimated to grow in the forecast period of 2024-2032 at a CAGR of 5.4%.
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Surging Sexual Liberation Fuelling the Market for Sexual Wellness in India
The increasing sexual liberation amongst the young population and the growing awareness regarding the importance of sexual wellness are propelling the market growth. The India sexual wellness market is also fuelled by rapid urbanisation, the rising internet penetration, the growing prevalence of sexual health disorders, and the robust growth of the female wellness category. With the growing representation of sexuality and adult content on digital, social media, and OTT platforms, the demand for innovative products like sex toys is significantly surging, hence invigorating the market.
Condoms Represent a Significant Share in the India Market for Sexual Wellness
Condoms account for a significant share in the sexual wellness market in India due to the growing focus on birth control. The introduction of various favourable initiatives by health organisations and governments to reduce the transmission of sexually-transmitted diseases is also surging the utilisation of condoms. For instance, in December 2020, the Mizoram State AIDS Control Society (MSACS) launched a campaign named Love Brigade for the distribution of free condoms. In addition, leading companies are introducing new variants of condoms that enhance sexual pleasure while offering contraceptive benefits. The development of innovative condoms that offer sexual control to women is further expected to support the India sexual wellness market in upcoming years.
Market Segmentation
Sexual wellness refers to a state of mind that focuses on sexual wellbeing by inspiring a respectful and positive approach regarding sexuality and sexual relationships. It ensures optimal protection of sexual health and prevention of pregnancy and sexually-transmitted diseases (STDs). Moreover, sexual wellness is crucial for overall emotional and physical health.
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The major products of sexual wellness are:
- Sex Toys
- Female Toys
- Male Toys
- Condoms
- Female Condom
- Male Condom
- Lubricants and Sprays
- Water Based
- Silicone Based
- Oil Based
- Creams and Cosmetics
- Penis Enlargement Cream
- Vaginal Tightening Cream
- Breast Reduction and Enlargement Cream
- Intimate Wash and Fragrances
- Hair Removal Creams
- Waist/Hip Lightening Cream
- Antifungal Agents
- Others
- Sexual Enhancement Supplements
- Female
- Male
- Female Contraceptives
- Pregnancy Testing Products
- Others
The market can be broadly categorised on the basis of its distribution channels into:
- Mass Merchandisers
- Retail Pharmacy
- Online
The EMR report looks into the regional markets of sexual wellness in India like North India, South India, East India, and West India.
Emergence of Start-Ups and Direct-to-Consumer (D2C) Brands of Sexual Wellness to Aid the India Market
The proliferation of various start-ups and direct-to-consumer (D2C) brands of sexual wellness products is driving the market. Such brands are initiating offline and online campaigns to reduce the stigma associated with sexual pleasure and promote sexual wellness products. With the booming e-commerce sector, consumers are increasingly buying sexual wellness products for enhanced convenience and privacy from online retail platforms. Moreover, leading companies are increasingly educating consumers regarding the availability of diverse sexual wellness products and providing them the discreet and safe packaging, along with return/refund policies and rapid delivery times, which are anticipated to provide impetus to the India sexual wellness market in the forecast period.
The growing awareness regarding the contribution of sexual wellness to overall health and wellbeing is augmenting the market growth. The development of sexual wellness products such as lubricants that are made from natural ingredients is anticipated to invigorate the market growth. The increasing research and development (R&D) activities to develop innovative products that can be customised through connected devices and adjust stimulation in accordance with the users’ preferences are expected to aid the growth of the sexual wellness market in India in the coming years.
Key Players in the India Market for Sexual Wellness
The report presents a detailed analysis of the following key players in the India sexual wellness market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Reckitt Benckiser Group PLC.
- Redcliffe Hygiene Private Limited
- The Kama Sutra Company
- Mankind Pharma
- HLL Lifecare Limited
- Cupid Limited
- Himalaya Wellness Company
- Others
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Products |
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| Breakup by Distribution Channels |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 India Sexual Wellness Market
7.1 India Sexual Wellness Historical Market (2018-2023)
7.2 India Sexual Wellness Market Forecast (2024-2032)
7.3 India Sexual Wellness Market by Products
7.3.1 Sex Toys
7.3.1.1 Historical Trend (2018-2023)
7.3.1.2 Forecast Trend (2024-2032)
7.3.1.3 Breakup by Product Type
7.3.1.3.1 Female Toys
7.3.1.3.2 Male Toys
7.3.2 Condoms
7.3.2.1 Historical Trend (2018-2023)
7.3.2.2 Forecast Trend (2024-2032)
7.3.2.3 Breakup by Condom Type
7.3.2.3.1 Female Condom
7.3.2.3.2 Male Condom
7.3.3 Lubricants and Sprays
7.3.3.1 Historical Trend (2018-2023)
7.3.3.2 Forecast Trend (2024-2032)
7.3.3.3 Breakup by Type
7.3.3.3.1 Water Based
7.3.3.3.2 Silicone Based
7.3.3.3.3 Oil Based
7.3.4 Creams and Cosmetics
7.3.4.1 Historical Trend (2018-2023)
7.3.4.2 Forecast Trend (2024-2032)
7.3.4.3 Breakup by Product Type
7.3.4.3.1 Penis Enlargement Cream
7.3.4.3.2 Vaginal Tightening Cream
7.3.4.3.3 Breast Reduction and Enlargement Cream
7.3.4.3.4 Intimate Wash and Fragrances
7.3.4.3.5 Hair Removal Creams
7.3.4.3.6 Waist/Hip Lightening Cream
7.3.4.3.7 Antifungal Agents
7.3.4.3.8 Others
7.3.5 Sexual Enhancement Supplements
7.3.5.1 Historical Trend (2018-2023)
7.3.5.2 Forecast Trend (2024-2032)
7.3.5.3 Breakup by Product Type
7.3.5.3.1 Female
7.3.5.3.2 Male
7.3.6 Female Contraceptives
7.3.6.1 Historical Trend (2018-2023)
7.3.6.2 Forecast Trend (2024-2032)
7.3.7 Pregnancy Testing Products
7.3.7.1 Historical Trend (2018-2023)
7.3.7.2 Forecast Trend (2024-2032)
7.3.8 Others
7.4 India Sexual Wellness Market by Distribution Channels
7.4.1 Mass Merchandisers
7.4.1.1 Historical Trend (2018-2023)
7.4.1.2 Forecast Trend (2024-2032)
7.4.2 Retail Pharmacy
7.4.2.1 Historical Trend (2018-2023)
7.4.2.2 Forecast Trend (2024-2032)
7.4.3 Online
7.4.3.1 Historical Trend (2018-2023)
7.4.3.2 Forecast Trend (2024-2032)
7.5 India Sexual Wellness Market by Region
7.5.1 North India
7.5.2 South India
7.5.3 East India
7.5.4 West India
8 Regional Analysis
8.1 North India
8.1.1 Historical Trend (2018-2023)
8.1.2 Forecast Trend (2024-2032)
8.2 South India
8.2.1 Historical Trend (2018-2023)
8.2.2 Forecast Trend (2024-2032)
8.3 East India
8.3.1 Historical Trend (2018-2023)
8.3.2 Forecast Trend (2024-2032)
8.4 West India
8.4.1 Historical Trend (2018-2023)
8.4.2 Forecast Trend (2024-2032)
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter’s Five Forces Analysis
9.2.1 Supplier’s Power
9.2.2 Buyer’s Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
9.3 Key Indicators for Demand
9.4 Key Indicators for Price
10 Regulatory Scenario
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Reckitt Benckiser Group PLC.
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 Redcliffe Hygiene Private Limited
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 The Kama Sutra Company
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 Mankind Pharma
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 HLL Lifecare Limited
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Cupid Limited
11.2.6.1 Company Overview
11.2.6.2 Product Portfolio
11.2.6.3 Demographic Reach and Achievements
11.2.6.4 Certifications
11.2.7 Himalaya Wellness Company
11.2.7.1 Company Overview
11.2.7.2 Product Portfolio
11.2.7.3 Demographic Reach and Achievements
11.2.7.4 Certifications
11.2.8 Others
12 Key Trends and Developments in the Market
List of Key Figures and Tables
1. India Sexual Wellness Market: Key Industry Highlights, 2018 and 2032
2. India Sexual Wellness Historical Market: Breakup by Products (USD Million), 2018-2023
3. India Sexual Wellness Market Forecast: Breakup by Products (USD Million), 2024-2032
4. India Sexual Wellness Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
5. India Sexual Wellness Market Forecast: Breakup by T Distribution Channels (USD Million), 2024-2032
6. India Sexual Wellness Historical Market: Breakup by Region (USD Million), 2018-2023
7. India Sexual Wellness Market Forecast: Breakup by Region (USD Million), 2024-2032
8. India Sexual Wellness Market Structure
Key Questions Answered in the Report
The India sexual wellness market is estimated to grow at a CAGR of 5.4% between 2024 and 2032.
The market is being fuelled by the increasing sexual liberation among the young population, the rising internet penetration, and the growing demand for condoms.
The market is likely to be aided by the proliferation of various start-ups and direct-to-consumer (D2C) brands of sexual wellness products, the growing availability of diverse sexual wellness products, and the increasing R&D to develop innovative sexual wellness products.
The major regions in the market in India are North India, South India, West India, and East India.
The major products of sexual wellness in the market are sex toys, condoms, lubricants and sprays, creams and cosmetics, sexual enhancement supplements, female contraceptives, and pregnancy testing products, among others.
The significant distribution channels in the market are mass merchandisers, retail pharmacy, and online.
The major players in the market are Reckitt Benckiser Group PLC., Redcliffe Hygiene Private Limited, The Kama Sutra Company, Mankind Pharma, HLL Lifecare Limited, Cupid Limited, and Himalaya Wellness Company, among others.
Analyst Review
The India sexual wellness market is driven by the increasing sexual liberation among the young population. Aided by the proliferation of various start-ups and direct-to-consumer (D2C) brands of sexual wellness products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 5.4%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. Based on products, the market can be segmented into sex toys, condoms, lubricants and sprays, creams and cosmetics, sexual enhancement supplements, female contraceptives, and pregnancy testing products, among others. On the basis of distribution channels, the market is divided into mass merchandisers, retail pharmacy, and online. The major regional markets for sexual wellness in India are North India, South India, East India, and West India. The key players in the above market include Reckitt Benckiser Group PLC., Redcliffe Hygiene Private Limited, The Kama Sutra Company, Mankind Pharma, HLL Lifecare Limited, Cupid Limited, and Himalaya Wellness Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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