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South Korea Mindfulness Meditation Apps Market Share, Size, Growth, Trends, Analysis, Forecast: By Operating Systems: IOS, Android, Others; By Service Type: Paid, Free; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028

South Korea Mindfulness Meditation Apps Market Outlook

The South Korea mindfulness meditation apps market size reached a value of more than USD 166.5 million in 2022. The South Korea mindfulness meditation apps industry is expected to grow at a CAGR of 8.5% between 2023 and 2028, reaching a value of USD 269.1 million by 2028.

 

south korea mindfulness meditation apps market

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Key Trends in the South Korea Mindfulness Meditation Apps Market

Meditation applications all around the world provide recommendations that seek to direct users toward a common goal which is mindfulness. The process of concentrating the consciousness on the present is known as mindfulness. Apps instruct users to pay attention to their breathing as well as how their body feels and moves in order to accomplish this goal.

 

Integration of Technology has Made Mental Health Facilities More Accessible Augmenting the Mindfulness Meditation Apps Market in South Korea

By using technology, meditation becomes more human-centric, boosting market growth and rapid adoption. Several meditation approaches are being developed and are already in use. The most often used piece of technology among meditators is the mindfulness meditation app. Most smart gadgets, including phones, tablets, laptops, PCs, and even TVs, can download apps. Customers may therefore utilise meditation applications wherever they go, enabling customers to practise mindfulness in a hectic setting.

 

The Maum Chaenggim, which means mindfulness in Korean, is one of the domestic competitors in the market. Over 400 guided meditations are available on the app. More than 20 experts in meditation have uploaded audio instructions to the Maum Chaenggim portal. Psychology professors, therapists, monks, and a nun are among them. Recently, KT and Maum Chaenggim entered into a partnership. The two businesses released meditation apps for KT's GiGA Genie AI assistant. The GiGA Genie's speakers or internet-protocol TV sets may therefore play Maum Chaenggim meditation instructions. The business intends to provide customised meditation guides or use holographic technology in combination with technology and data.

 

Mabo , the first and one of the most preferred mindfulness apps launched in 2016, was the first to provide meditation instructions in Korean. It provides almost 190 meditation instructions, ranging in length from three to twenty minutes. The programme allows users to search for a guide that best expresses their present feelings, such as disappointment, rage, or any other circumstance. The way of living is changing, and sensitivity regarding mental health issues is growing at a steady pace in South Korea.

 

Surging Demand for Mindfulness Meditation Apps in South Korea, Especially After COVID-19

People emphasise meditation and mindfulness as ways to deal with depression, reduce anxiety, and improve sleep. The need for mindfulness and meditation applications increased significantly in recent years, especially after the COVID-19 pandemic. The key players in the meditation apps industry are investing more money in order to get a competitive advantage over their rivals, which is driving the market's expansion. 

 

Additionally, the increased desire for a healthy lifestyle brought on by increased exposure to social media has had a significant influence on young people. The market for mindfulness meditation apps has grown significantly as a result of escalating R&D work, digitization, and a rise in smartphone users. The market growth has also been positively affected by more knowledge of mindfulness meditation applications. Financial troubles, interpersonal conflicts, and work-related stress are all major contributors to an individual's stress levels. This is anticipated to be yet another important aspect that might increase the use of mental healthcare-related apps and hence increase the mindfulness meditation apps market in South Korea.

 

Increasing Incidences of Mental Health Disorder Among the South Korean Population to Propel the Market of Mindfulness Meditation Apps in South Korea

Mental health problems have become more prevalent in South Korea.  The COVID-19 epidemic intensified and sparked long-standing social causes, creating a significant national mental health crisis. The rates of depression, suicide, and loneliness have all increased significantly as a result of pervasive social isolation, signalling a sharp rise in mental health conditions nationwide. Growing rates of depression, anxiety, and other mental disorders among young people are predicted to have a significant impact on mindfulness meditation apps market growth in the future.

 

Market Analysis

Based on operating systems, the South Korea mindfulness meditation apps market can be segmented into IOS and Android, among others. Based on service type, the mindfulness meditation apps market of South Korea can be divided into paid and free.

 

  • Headspace Inc.
  • alm.com, Inc.
  • Mabo Inc.
  • Simple Habit Inc.
  • Insight Network Inc
  • Waking Up, LLC
  • The Meditation Company GmbH
  • BetterMe Limited
  • Aura Health
  • Others

 

south korea mindfulness meditation apps market by segments

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Market Share by Operating System

The market for mindfulness meditation apps is divided into iOS, Android, and other categories based on the operating system. The Android segment secures the largest share and is expected to maintain its dominance over the forecast period. This can be attributed to the high level of interest in the Android system framework. South Korea is home to several android device companies such as Samsung, and LG, among others, the IOS segment still has a stronghold in the market. Moreover, with the constant modifications and advancements in the operating framework, all the segments are anticipated to perform well in the market.

 

Users can improve their ability to regulate their emotions in challenging situations with enough practice. Numerous benefits of meditation have been discovered over nearly four decades of scientific research, including its ability to address stress, self-esteem, trauma, anxiety, and attention problems.

 

Market Share by Service Type

The need for these applications is increased by the inclusion of additional features that app developers are offering, such as the ability to generate reports, set reminders, and create custom charts. These applications capture internal physical changes, resulting in accurate findings. Mindfulness meditation apps are created and also provide users with weekly and monthly progress. However, these additional features are usually accessible with a paid subscription. With the increase in disposable income and improved standard of living, along with growing awareness regarding mental health, more people will opt for paid subscriptions. Although, Free subscription segment is popular among people of all ages and secures a significant share of the market but has limited access or features.

 

south korea mindfulness meditation apps market

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Competitive Landscape

Headspace Inc. - Headspace is an English American internet business that specialises in meditation and is a division of Headspace Health.  It was formed in May 2010 by Andy Puddicombe and Richard Pierson in London, England. With locations in San Francisco and London, it has its main office in Santa Monica, California. The company primarily conducts business through its online platform, which offers registered customers guided meditation sessions with the aim of cultivating mindfulness. The majority of the information is made available through subscription services that charge fees.

 

Mabo Inc. - Mabo is Korea's first mindfulness meditation app. It seeks to make mindfulness meditation more accessible so that more individuals may practise mind training to improve and maintain their mental health. After meditation, Mabo users can access a journal session. Since 2016, Mabo has made it possible for its users to reap the rewards of mindfulness meditation in a variety of spheres of their lives. The headquarters of the firm is situated in Seoul, South Korea.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Operating Systems
  • Service Type
Breakup by Operating Systems
  • IOS
  • Android
  • Others
Breakup by Service Type
  • Paid
  • Free
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Headspace Inc.
  • Calm.com, Inc.
  • Mabo Inc.
  • Simple Habit Inc.
  • Insight Network Inc
  • Waking Up, LLC
  • The Meditation Company GmbH
  • BetterMe Limited
  • Aura Health
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    South Korea Mindfulness Meditation Apps Market Analysis

    8.1    Key Industry Highlights
    8.2    South Korea Mindfulness Meditation Apps Historical Market (2018-2022) 
    8.3    South Korea Mindfulness Meditation Apps Market Forecast (2023-2028)
    8.4    South Korea Mindfulness Meditation Apps Market by Operating Systems
        8.4.1    IOS 
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Android
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Others
    8.5    South Korea Mindfulness Meditation Apps Market by Service Type
        8.5.1    Paid
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Free
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
9    Market Dynamics
    9.1    SWOT Analysis
        9.1.1    Strengths
        9.1.2    Weaknesses
        9.1.3    Opportunities
        9.1.4    Threats
    9.2    Porter’s Five Forces Analysis
        9.2.1    Supplier’s Power
        9.2.2    Buyer’s Power
        9.2.3    Threat of New Entrants
        9.2.4    Degree of Rivalry
        9.2.5    Threat of Substitutes
    9.3    Key Indicators for Demand
    9.4    Key Indicators for Price
10    Competitive Landscape
    10.1    Market Structure
    10.2    Company Profiles
        10.2.1    Headspace Inc.
            10.2.1.1    Company Overview
            10.2.1.2    Product Portfolio
            10.2.1.3    Demographic Reach and Achievements
            10.2.1.4    Certifications
        10.2.2    Calm.com, Inc.
            10.2.2.1    Company Overview
            10.2.2.2    Product Portfolio
            10.2.2.3    Demographic Reach and Achievements
            10.2.2.4    Certifications
        10.2.3    Mabo Inc.
            10.2.3.1    Company Overview
            10.2.3.2    Product Portfolio
            10.2.3.3    Demographic Reach and Achievements
            10.2.3.4    Certifications
        10.2.4    Simple Habit Inc.
            10.2.4.1    Company Overview
            10.2.4.2    Product Portfolio
            10.2.4.3    Demographic Reach and Achievements
            10.2.4.4    Certifications
        10.2.5    Insight Network Inc
            10.2.5.1    Company Overview
            10.2.5.2    Product Portfolio
            10.2.5.3    Demographic Reach and Achievements
            10.2.5.4    Certifications
        10.2.6    Waking Up, LLC
            10.2.6.1    Company Overview
            10.2.6.2    Product Portfolio
            10.2.6.3    Demographic Reach and Achievements
            10.2.6.4    Certifications
        10.2.7    The Meditation Company GmbH
            10.2.7.1    Company Overview
            10.2.7.2    Product Portfolio
            10.2.7.3    Demographic Reach and Achievements
            10.2.7.4    Certifications
        10.2.8    BetterMe Limited
            10.2.8.1    Company Overview
            10.2.8.2    Product Portfolio
            10.2.8.3    Demographic Reach and Achievements
            10.2.8.4    Certifications
        10.2.9    Aura Health
            10.2.9.1    Company Overview
            10.2.9.2    Product Portfolio
            10.2.9.3    Demographic Reach and Achievements
            10.2.9.4    Certifications
        10.2.10    Others
11    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    South Korea Mindfulness Meditation Apps Market: Key Industry Highlights, 2018 and 2028
2.    South Korea Mindfulness Meditation Apps Historical Market: Breakup by Operating System (USD Million), 2018-2022
3.    South Korea Mindfulness Meditation Apps Market Forecast: Breakup by Operating System (USD Million), 2023-2028
4.    South Korea Mindfulness Meditation Apps Historical Market: Breakup by Service Type (USD Million), 2018-2022
5.    South Korea Mindfulness Meditation Apps Market Forecast: Breakup by Service Type (USD Million), 2023-2028
6.    South Korea Mindfulness Meditation Apps Market Structure

Key Questions Answered in the Report

In 2022, the South Korea mindfulness meditation apps market attained a value of nearly USD 166.5 million.

The market is projected to grow at a CAGR of 8.5% between 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 269.1 million by 2028.

Rising disposable income, improved living standards, growing awareness regarding mental health, increased R&D work, and high smartphone usage are the major drivers of the mindfulness meditation apps industry in South Korea.

Increased mental health disorders, improved accessibility due to technological advancements, and increasing demand for mindfulness meditation apps after the COVID-19 pandemic are the key trends.

The dominant types of operating systems in the industry are IOS and Android, among others.

The major players in the industry are Headspace Inc., Calm.com, Inc., Mabo Inc., Simple Habit Inc., Insight Network Inc, Waking Up, LLC, The Meditation Company GmbH, BetterMe Limited, and Aura Health, among others.

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