Peanut butter is a food paste made primarily from ground dry roasted peanuts and can be traced back to the Aztecs. It is widely used for its nutritional value and taste due to the presence of heart-healthy monounsaturated fat. It is an ideal substitute to milk butter. During 2009-2016a, the global peanut butter market grew at a CAGR of around 6% . The market is currently being driven by the nutritional profile of peanut butter as it is rich in protein, dietary fibre and vitamins. This report by Expert Market Research entitled “Peanut Butter Market Report and Forecast 2017-2022” provides a comprehensive analysis for anyone who plans to foray into the peanut butter market.
Historical market trends for the peanut butter industry have been provided from 2009-2016 and forecasts have been presented till 2022. On a regional level, the report has segmented the global peanut butter market into the following regions – North America, South America, Asia-Pacific, Europe and the Middle East and Africa. North America currently represents the largest market, with the United States being the leading consumer and exporter of peanut butter. On the basis of product type, the global peanut butter market has been segmented as creamy, crunchy/chunky, old-fashioned/natural, reduced fat and honey roasted. For each of the peanut butter types, the report has provided both historical and future market trends. Additionally, the report has analysed the global peanut butter market on the basis of end-use. Currently, consumption as a spread during meals represent the biggest market.
The value chain analysis of peanut butter has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the peanut butter industry has also been provided. Some of the key players in this market include Hershey's, Hormel Foods, JM Smucker Co and ConAgra Foods Inc.
This report provides an exhaustive insight for setting-up and running a peanut butter manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
The following are the key questions answered by this report:
- What are the market trends for the global peanut butter market?
- Which are the biggest markets (regions) for peanut butter?
- What are the major types of peanut butter? Which are the most popular?
- What are the key application areas for peanut butter?
- Who are the key manufacturers in the peanut butter market?
- What are the Land and construction requirements to start a peanut butter manufacturing plant?
- What are the machinery requirements to start a peanut butter manufacturing plant?
- How is peanut butter priced? What are the profit margins at various stages of the supply chain?
- What is the total capital investment required to start a peanut butter manufacturing plant?
- What are the running costs of a peanut butter manufacturing plant?
- How much revenue can a peanut butter manufacturing plant generate?
In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the peanut butter industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complemented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.
Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector-specific events and assumptions are taken into account to generate the final forecast.