More Than 30% Buy Fragrance Products in Every 2-3 Months

Approximately 34% of consumers choose to purchase fragrance products every 2-3 months, according to the study. Buying habits for fragrance products vary widely among individuals. Some people enjoy acquiring a new scent every few months to maintain variety and excitement, while others prefer to stick to their favorites and buy a perfume or deodorant only once a year or even less frequently.

In the world of personal care, fragrance products have become essential. They help us smell nice, express ourselves, and feel confident. A recent survey conducted by Expert Market Research in the top 15 cities in India reveals why and how often people purchased their favorite fragrances.

The survey reveals that about 33.77% of consumers buy new fragrance products every 2-3 months. Following closely, 27.27% of respondents indicate purchasing fragrance products every 4-6 months. Consumers enjoy the variety and freshness that comes from regularly updating their fragrance collection. This allows them to match their scent with  different occasions, moods, and seasons, ensuring they always have an appropriate and appealing fragrance on hand. This is also dependent on various factors such as the longevity of products, personal preferences, budget constraints, etc. For about 18.18% of consumers, buying fragrance products once a month is the norm. This group enjoy the consistent availability of their favorite scents and frequently explores different options, ensuring they have a fragrance that suits their mood or the season. A smaller yet notable 12.99% of respondents said they purchase fragrance products once a year, while 7.79% said they buy them less than once a year.

The study highlights the factors that influence consumer preferences to buy fragrance products. Fragrance companies are adapting latest trends such as online shopping and influencer marketing by offering convenient online platforms and engaging digital marketing strategies. For example, rising brands such as Bella vita, are investing heavily in social media campaigns and celebrity endorsements, which play a crucial role in shaping consumer preferences and promoting specific scents. Also, with rising disposable income, more consumers are willing to spend on personal grooming products, including perfumes. Thier financial capability allows a broad segment of consumers to indulge in premium and niche fragrances, contributing to more frequent purchases.

Our study delves into the fact that by analyzing varied buying behavior of fragrance products, brands can develop targeted strategies to appeal to each segment. This might include strategies like limited-edition scents to attract regular buyers or promoting classic fragrances that resonate with long-term users. Investing in digital marketing, social media influencers, and personalized recommendations can further engage consumers, fostering brand loyalty and driving sales in a competitive market. Online platforms like Nykaa and Purple use algorithms to offer personalized fragrance recommendations based on consumer preferences and their past purchase behavior.