Staying Up to Date with Luxury Lifestyle

Recently a study was done by Expert Market Research which revealed that around 58% of consumers prefer social media influencers to stay updated with the recent trends in luxury lifestyle. This study also highlights the role of celebrities, physical stores, emails, or letters from luxury brands play in contributing to various luxury trends.

In this era where luxury is constantly evolving, staying ahead of the latest trends in luxury lifestyle has become important for enthusiasts and professionals. A comprehensive study done by Expert Market Research, which surveyed over 20,000 respondents across major metropolitan cities, revealed captivating insights into how individuals prefer to stay updated with luxury lifestyle trends. 

In the world of social media, around 58% of respondents depend on influencers as the primary source of information for luxury trends. This is followed by 22% of the respondents choosing luxury brand pages and websites for information. Around 7% of respondents follow celebrities to stay ahead of the game of luxury.  A product endorsement by a high-profile figure is found to be more desirable and reliable. Physical stores of luxury brands, though only preferred by 5% of respondents, remain a vital touchpoint for experiencing luxury firsthand. Physical stores and boutiques are preferred by 5% of the respondents as they offer an immersive brand experience that cannot be provided online. Findings also show the role played by physical stores, emails or letters from luxury brands, fashion shows and events, and luxury lifestyle magazines, each contributing in diverse ways.

Staying up to Date with Luxury Lifestyle

Social media influencers are becoming the leading source for luxury lifestyle trends with their wide reach and relatable content. Many platforms like Instagram and YouTube are flooded with influencers who showcase the latest trends in travel, fashion, and exclusive experiences. Influencers portray luxurious products and experiences in a way that resonates with their followers. They make luxurious products more desirable with aspirational yet accessible content.

Magazines for Luxury Trends

Sabyasachi and Manish Malhotra, the two most prominent Indian fashion designers, are always up in the news for their collaboration with global luxury brands showcased at international fashion weeks. Such collaborations focus on the growing importance that India now has in the international luxury market.

This study underlines how people want to be kept ahead with the new buzz around luxury lifestyles in varied ways. Personal approaches of social media influencers to the trusted voice of luxury brand pages and sites, each source plays a crucial role in making perceptions and preferences in the world of luxury. Indian luxury brands have made it to the global stage with these changing dynamics.