Offline Purchase of Perfume Dominates in India

Fragrance products have always played a big role in personal grooming and lifestyle choices in India. The perfume and fragrance market in India has come a long way, because of changing consumer preferences, higher disposable incomes, and a growing focus on personal grooming. Expert market Research has recently surveyed in top cities in India to know about most preferred location to buy fragrance products.

One key factor in this market is how people actually buy their favorite scents. Despite the rise of online shopping, most people in India still prefer to buy fragrance products offline. That’s because offline shopping gives them a chance to physically check out and test the products before buying. That way, people can make sure they pick the fragrance that suits them best.

Top Perfume Buying Platform In India

When it comes to offline distribution channels, supermarkets and department stores are the go-to places to buy fragrance products preferred by 31.75% of consumers. These stores offer a wide range of products from different brands, so consumers can compare and choose what they want. Plus, they provide benefit of one-stop shopping and have options for different price ranges. That's why so many shoppers love them. Local shops are another important offline channel. These shops have loyal customers and offer personalized service. They're easy to get to and provide a convenient shopping experience for everyday purchases. While their selection might not be as huge as the big stores, they usually have popular and in-demand products in stock. As offline shopping dominates, online shopping is still on the rise. About 24% of respondents love the convenience of shopping from home, reading reviews, and looking for better prices and discounts online.

For 7.94% consumers who prefer high-end and premium fragrance products, specialty beauty stores, also known as flagship stores, are the place to go. They cater to a niche market and offer a selected range of fragrances. On top of that, they have experts who can give advice and help people make the right choice. These stores may have a smaller share, but the are favored for their exclusivity and specialized services.

Consumer Prefer to Buy Perfume Online

Direct brand stores, whether physical or online, are preferred by consumers 19.05% of respondents who want the real deal and want to explore the brand's full range. Buying directly from brand websites is gaining popularity too these days. It gives that guarantee of authenticity and even access to exclusive products and offers.

The survey reveals the latest trends for buying perfumes based on regions. Urban consumers in India are increasingly preferring online shopping for fragrances. Online platforms like Nykaa, Amazon, and Myntra are popular among urban shoppers for their extensive collections and frequent discounts. However, local shops are more popular in semi-urban areas, offering popular and affordable fragrances. The study further delves into understanding these regional preferences will allow brands to form strategies effectively, ensure them to meet the specific needs and expectations of consumers across different regions in the country.