Gujarat Cooperative Milk Marketing Federation (GCMMF), Mother Dairy, Karnataka Milk Federation (KMF), CavinKare, Heritage Foods Limited, Parag Milk Foods Ltd, and Nestlé S.A., among others, are the major players in the India flavoured milk market.
The flavoured milk market has seen major growth in India in the past few years. Data reveals that the market is expected to grow at a CAGR of 24% during the forecast period of 2022-2027. As per the analysis by Expert Market Research, the market is expected to be driven by the increasing health consciousness among the people.
Among all the dairy-based beverages in India, it is safe to say that flavoured milk stands out as one of the most popular. Apart from the sweet taste, flavoured milk is highly approved because of its health benefits. It contains nutrients like potassium, calcium, and magnesium, which are extremely vital to the healthy growth of a person. Flavoured milk’s ability to satisfy the daily calcium intake of people, especially children, makes it extremely popular among children as well as adults. The fact that it is a tasty and healthy alternative to carbonated drinks ensures promising growth for the market. Due to its easy availability and reasonable price point, it is highly sought-after in India, which is now a major market for the product.
Maharashtra is the largest market for flavoured milk in India, followed by Tamil Nadu and Uttar Pradesh. Many companies in these states produce flavoured milk products on a daily basis to meet with the huge demand. Increased awareness towards diseases due to excess sugars, like diabetes, has increased the demand for healthier alternatives. The flavoured milk companies have observed this change in the population and are beginning to launch innovative products like low-sugar and fat-free varieties. Vitamin and mineral-rich flavoured milk products will lead the way for the market in the future. Famous global brands like Nestle and Hershey are also rapidly entering into the flavoured milk market in India. Companies around the world are realising the significant growth of the market in India and are devising plans to cash in on this opportunity quickly.
The COVID-19 pandemic has also had a drastic impact on this market. With lockdowns implemented all over the country and only the sale of essential items allowed, the demand for flavoured milk products fell significantly. However, in the past few months, the dairy sector has shown a significant rise, which is a good sign for the flavoured milk sector. Also, companies are willing to bring new flavours and products into the market, which would boost the sales immensely. Packaged flavoured milk products, which can be home-delivered and assure safety to consumers, will also help in increasing the market share.
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Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food production organisation with a total brand turnover of INR 39,328 Crore (2020-21). This company manages the famous brand “Amul”, which is one of the leading producers of daily products in the country. The product portfolio of this company includes milk, ghee, buttermilk, paneer, chocolates, milkshakes, cheese, and a range of other dairy products.
|Headquarters:||Noida, Uttar Pradesh|
Mother Diary deals with the manufacturing, marketing, and selling of milk products. The company sells all the traditional milk products along with paneer, ice-cream, and ghee. In order to further expand its outreach, the company diversified its portfoilio, including products like fruits, vegetables, edible oils and jams. Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of fruit and vegetable stores in the NCR, and also has a significant presence in Bengaluru.
KMF is an association of milk producers whose core function is marketing of milk and its products. The milk is collected by the federation from farmers who are a part of it and then sold in the market under the brand name “Nandini”. KMF has 14 milk unions covering all parts of the state of Karnataka. Coordination of activities among the Unions and developing market for Milk and Milk products is the responsibility of KMF.
|Headquarters:||Chennai, Tamil Nadu|
CavinKare deals with a variety of products from personal care to food and beverages. The company markets ten major brands in these sectors and is one of the top companies in India. CavinKare has the philosophy of producing products to make the world a better place and constantly tries new innovations to move in this direction. The company’s brand deck now has 13 brands in the FMCG category and two salon chains.
*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.