Top 10 Companies in the Global Electric Toothbrush Market, Driven by the Growing Prevalence of Dental Diseases

Global Electric Toothbrush Market


Koninklijke Philips N.V., Procter and Gamble Co., Colgate Palmolive Company, Panasonic Holdings Corporation, FOREO Sweden, Church & Dwight Co. Inc., Lion Corporation, Den-Mat Holdings, LLC, JSB Healthcare, Oclean, and Spotlight Oral Care Ltd, among others, are the major players in the global electric toothbrush market.


The global electric toothbrush market reached a value of about USD 3.65 billion in 2023. The market is projected to grow at a CAGR of 6.7% in the forecast period of 2024-2032 to reach USD 6.56 billion by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by the growing prevalence of dental diseases.


According to Oclean, a key market player, around 90% of individuals miss certain areas during manual brushing, leading to plaque accumulation and oral issues. Electric brushes help consumers adopt science and technology to make oral care easier and more effective. Electric toothbrushes are a default upgrade option for consumers who need better oral hygiene. It helps them effectively remove plaque through the oscillating and vibrating head of the brush. 


Consumers globally, including in developing countries such as India are embracing electric toothbrushes due to their improving affordability and functionality. Investments in marketing activities to showcase the advantages of using electric toothbrushes are expected to increase their uptake. Promotional activities via television and social media to target a wider audience are expected to aid the electric toothbrush market growth.


The market is characterised by a range of developments

Date Development
Feb 2024 Canada-based Oral Science announced the launch of its Curaprox Hydrosonic Pro electric toothbrush. The brush uses sonic technology to provide care for the sulcus. Additionally, it provides preventive and special care for patients with braces, implants, gingivitis, or periodontitis.
Jan 2024 Laifen, a technology company launched Laifen Wave Electric Toothbrush at the Consumer Electronics Show (CES 2024). The brush is a dual-action toothbrush, providing 3x higher brushing efficiency for healthier gums and teeth.
March 2022 In March 2022, Colgate-Palmolive India launched sonic technology-based Colgate ProClinical electric toothbrushes. The brushes provide better cleaning than regular toothbrushes, removing tough-to-clean plaque and odour-causing bacteria. The company launched 3 variants of the ProClinical electric toothbrushes on popular e-commerce platforms, including Amazon and Flipkart.


Top 10 Electric Toothbrush Companies in the World:

Koninklijke Philips N.V.

Headquarters: Amsterdam, the Netherlands
Establishment: 1891

Koninklijke Philips N.V. is a technology company designing and manufacturing medical systems and consumer electronics products. The company offers mother and personal care, childcare, and oral healthcare products, including electric toothbrushes, brush heads, groomers, trimmers, and baby bottles. The company conducts business globally, including in North America, Europe, and Asia Pacific.


Procter and Gamble Co.

Headquarters: Ohio, United States
Establishment: 1837

Procter and Gamble Co. (P&G) provides high-quality and superior-performance products for the cleaning, health, and hygiene needs of consumers all over the world. The company’s various oral care brands include Crest, Fixodent, Scope, and Oral-B. The Oral-B brand provides its customers with brushes integrated with the latest technology, interactive colour display, and smart modes. 


Colgate Palmolive Company

Headquarters: New York, United States
Establishment: 1806

Colgate Palmolive Company focuses on the development of oral care, home care, personal care, and pet nutrition products. The company has a sales network in over 200 countries and territories across the globe. The company’s Colgate brand is engaged in producing oral care products for its customers, including manual and electric toothbrushes, toothpaste, and mouthwash.  


Panasonic Holdings Corporation

Headquarters: Osaka, Japan
Establishment: 1918

Panasonic Corporation deals with the development, manufacture, and sale of electronic appliances, heating and ventilation units, electrical equipment and devices, and cold chain solutions. The company has around 169 bases globally with sales amounting to YEN 3,483.3 billion in 2022. In addition to providing electric toothbrushes, Panasonic provides various products necessary to produce the brushes, such as resistors and capacitors. 


FOREO Sweden

Headquarters: Stockholm, Sweden
Establishment: 2013

FOREO is a beauty-tech brand. It has served over 20 million customers and its products have been sold by 500 retailers since its commencement. FOREO has over 22 offices across the globe. The company’s ISSA™ 3 is renowned as the world’s first silicone sonic toothbrush. The brush is known to be up to 10,000 times more hygienic than regular nylon toothbrushes. ISSA™ 3 is proven to reduce gingivitis in adults suffering from inflamed gums.


Church & Dwight Co. Inc.

Headquarters: New Jersey, United States
Establishment: 1846

Church & Dwight Co., Inc. is a prominent consumer goods company. It operates in the household and personal care product categories. Some of its well-known brands include Arm & Hammer, OxiClean, First Response, Nair, Trojan, and Spinbrush™, among others. Church & Dwight’s Spinbrush™ brand offers consumers a range of battery-powered toothbrushes for adults and kids. 


Lion Corporation

Headquarters: Tokyo, Japan
Establishment: 1891

Lion Corporation is known for producing a range of products, including oral care products, personal and home care items, and industrial chemicals. Lion Corporation is recognised for its electric toothbrushes and other dental care products. The company has a global presence, with 12 offices and plants in Japan and 11 overseas. Consumer products sales accounted for 59% of its sales in FY 2022. 


Den-Mat Holdings, LLC

Headquarters: California, United States
Establishment: 1974

Den-Mat Holdings, LLC provides dental professionals with a unique mix of innovative products, laboratory services, and education. Den-Mat provides its products to around 86,000 dentist customers through its distribution partnerships in 115 countries. The company’s Rotadent ProCare® Professional Rotary Toothbrush provides optimal oral hygiene at home. 


JSB Healthcare

Headquarters: India
Establishment: 1985

JSB Healthcare is a home healthcare company that sells equipment and provides consumers with a personalised and holistic approach to wellness. The various companies that endorse JSB Healthcare’s products are Flipkart, Amazon, Paytm, and Air India. JSB Healthcare produces a range of products, including massage chairs, healthcare massagers, personal care, fitness, and patient care. 



Headquarters: Pennsylvania, United States
Establishment: 2016


Oclean is engaged in developing technology to improve oral health.  The company is actively engaged in research to introduce quality, smart, and stylish oral care products including sonic electric toothbrushes, toothbrush sterilisers, and professional cordless oral products. The company has over 300 toothbrush patents with its products available in over 170 countries and regions.  


*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

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