Electric Toothbrush Market Report and Forecast 2025-2034

Key Trends in the Market

An electric toothbrush is a device that makes automatic bristle motions, either rotation oscillations or back and forth oscillation, so as to clean teeth by removing plaque buildup from gums and teeth. The vibrations of the electric toothbrush allow for micro-movements every time the brush is moved across the teeth.

• Growing prevalence of dental diseases is aiding the electric toothbrush market growth. Electric brushes are more suitable for patients with orthodontic appliances including braces, as they make brushing easier.

• Electric toothbrushes do most of the work for the user and are therefore, suitable for individuals with limited mobility, including people with arthritis, carpal tunnel, and developmental disabilities, among others.

• Changing lifestyle and eating habits are increasing the demand for oral care products including electric toothbrushes. This is because consumption of alcohol and tobacco and sugar rich foods boosts the occurrence of cavities, among other dental issues.

• The growing popularity of rechargeable electric toothbrushes due to the convenience offered by them is another key trend aiding the market expansion. Various rechargeable toothbrushes use oscillating-rotation technology and provide advanced cleaning action.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Global Electric Toothbrush Market Segmentation

Global Electric Toothbrush Market Share by Head Movement

The toothbrushes with sonic/ side-by-side head movement are expected to account for a significant share of the market in the coming years. These toothbrushes have a frequency range from 200 to 400 Hz, equating to 24,000-48,000 movements per minute and rely on sweeping motion to clean teeth and remove plaque. These toothbrushes deploy side to side vibrations for cleaning and have a shape very similar to manual toothbrushes, making for a smoother transition for those currently using manual toothbrushes.

Market Share by Region

The Asia Pacific is expected to witness significant growth over the forecast period, owing to the growing awareness about oral hygiene and increasing dental issues in the region. Electric toothbrushes are known to clean gums and teeth much better than a manual toothbrush. Individuals using electric brushes witness less incidences of tooth decay and have healthier gums, as compared to individuals using manual toothbrushes. The electric toothbrush market demand is also being increased by the adoption of aggressive promotional strategies by manufacturers and rising disposable incomes in the Asia Pacific.

Competitive Landscape

Other market players include Procter and Gamble Co., FOREO Sweden, Church & Dwight Co. Inc., Lion Corporation, Den-Mat Holdings, LLC, JSB Healthcare, Oclean, and Spotlight Oral Care Ltd, among others.