Expert Market Research Explores the Top 5 Companies in the Europe Dietary Supplements Market

Amway Corp., GlaxoSmithKline plc, Bayer AG, Reckitt Benckiser Group plc, and Nestlé S.A., among others, are the major players in the Europe dietary supplements market.

The Europe dietary supplements market is estimated to grow at a CAGR of 9.5% between 2024 and 2032, reaching a value of USD 48.81 billion by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by the rising health consciousness and growing demand for wellness products from the geriatric population.

The Europe dietary supplements market benefits from the region’s ageing population which adds to the demand for health and wellness products, including dietary supplements, to support healthy liefestyle. Over one-fifth of the total European population is 65 or above. According to the World Bank, in 2022, 21.3% of the total population belonged to the age bracket of 65 and above in the European Union, which was only 17.7% in 2010. Further, according to Eurostat, the EU-27's elderly population (65+) is projected to grow significantly, from 90.5 million in 2019 to 129.8 million by 2050. The number of people aged 75-84 will increase by 56.1%, and those aged 65-74 will rise by 16.6%. This changing age demographic is expected to notably aid the Europe dietary supplements market.

In addition, the rising popularity of vegan dietary choices among Europeans is encouraging the use of plant-based dietary supplements to meet daily nutritional requirements. There are about 6.6 million vegans in the European Union.

Top 5 Dietary Supplements Manufacturers in Europe:

Amway Corp.

Amway is a leading entrepreneur-driven health and wellness company operating in over 100 locations globally. Amway's top brands include Nutrilite™, Artistry™, and XS™ energy drinks, sold exclusively by Amway Business Owners. Forbes recognises it as one of the Top 100 privately held U.S. companies. It ranked as the world's No. 1 direct-selling business according to the 2023 Direct Selling News Global 100 list.

GlaxoSmithKline plc

GlaxoSmithKline plc, also known as GSK plc, is a global biopharma company with a mission to unite science, technology, and talent to combat diseases collectively. It has over 150 products in its general medicines portfolio. The company prioritizes innovation in vaccines and speciality medicines to prevent and treat illnesses. The company has a global presence in about 75 countries with 37 manufacturing sites. It employs over 70,000 employees, globally.

Bayer AG

Bayer is a global enterprise specializing in healthcare and nutrition, dedicated to meeting essential human needs. They aim to address global challenges posed by a growing and ageing population. The company has 99,723 employees with a global presence in the Asia Pacific, Europe, North America, Latin America, Africa, and the Middle East. Committed to sustainable development, Bayer leverages science to innovate in health and nutrition, enhancing everyday health, patient care, and community nourishment worldwide.

Reckitt Benckiser Group plc

Reckitt Benckiser Group’s mission is to protect, heal, and nurture a cleaner, healthier world, striving to make high-quality hygiene, wellness, and nourishment accessible to all. The company offers leading brands like Durex, Dettol, and Lysol, amongst others. The company has over 40,000 employees across the continents including the Asia Pacific, Europe, the Americas, Middle East, and Africa.

Nestlé S.A.

The company is one of the leading players in the food and beverage industry and offers products in various segments such as prepared dishes, nutrition and science, powered and liquid beverages, milk products, and pet care. The company has a workforce of around 275,000 employees and sells its products in over 185 countries. Nestle operates through more than 340 factories located in 77 countries.

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