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The Europe white cement industry is being driven by the rising infrastructure development activities in the region. In addition, the rising adoption of white cement owing to its exceptional characteristics, such as low chromate content, high sulphate resistance, rapid hardening, and high compressive strength, among others, which helps enhance the aesthetic appearance and the overall quality of the building, is expected to drive the product demand. Also, the growing importance of road safety is leading to the utilisation of white cement in road markings due to its light-reflecting properties. This trend is further being spearheaded by the growing investments by the government in the rapid development of the road network in the region. Furthermore, diversified products and packaging, along with customer-oriented services offered by key industry players, are also expected to contribute to the growth of the market. Moreover, the extensive use of white cement in the roofing of buildings, owing to its improved energy conservation properties, as the reflective surface causes less heating, is expected to bolster the market growth. Additionally, the rapid technological advancements such as the use of robot technology to monitor production and quality management are expected to augment the market in the forecast period.
The leading companies are increasingly investing to enhance their product portfolio and expand their consumer base. For instance, in November 2020, the subsidiary of HeidelbergCement AG (OTCMKTS: HDELY), Ciments Calcia invested around 400 million Euros for the reorganisation of several of its cement manufacturing sites in France. This investment is aimed towards modernising the plants in France following the Paris agreement. It is also a part of the Heidelberg Group’s goal to create a sustainable low carbon and high-performance business. Furthermore, in March 2019, CEMEX S.A.B. de C.V. (NYSE: CX) announced its decision to sign an agreement with Çimsa Çimento Sanayi Ve Ticaret A.S to divest its white cement business including Buñol plant in Spain. With this deal Çimsa aims to become the world's largest white cement business. Also, the company intends to increase its white cement production capacity by 40%. These developments are expected to invigorate the Europe white cement industry in the forecast period.
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The major players in the Europe white cement market are Cementir Holding N.V., HeidelbergCement AG, CEMEX, S.A.B. de C.V., Dyckerhoff GmbH, Çimsa Çimento Sanayi ve Ticaret A.S., and Aalborg Portland Holding A/S, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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