Navigating Sustainable, Profitable Growth in a Rapidly Changing World

Automotive and Transportation

Global Automotive Digital Cockpit M...

Historical and Forecast Market Trends

2018-32

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Consumers today demand simpler, more user-friendly information management inside the vehicle, and expect new capabilities, including automated driving and safety, connectivity and user experience; these drive future digital cockpit developments. The global automotive digital cockpit market is expected to be driven by demand for superior driving experience, AI powered high-performance computing, enhanced system-on-chip (SoC) architecture with visualization, scalability with a unified software framework, enhanced safety, smarter navigation, rich visual experiences, and superior audio. North America, Europe and Asia are projected to be key markets.

Today, automakers include instrument cluster applications as part of digital cockpit domain controllers, miniaturized connector offerings, and high-speed networking cabling to offer a range of connectivity solutions to support the next-generation of digital cockpits and in-vehicle infotainment. Indeed, a digital cockpit solution is devised to offer a unified digital experience; it unites interfaces like instrument cluster, Heads-up Display (HUD), HVAC and Infotainment systems.

Modern vehicles are significantly affected by advancements in digital technologies and unique consumer demands. Innovations in the domain are majorly driven by focus on offering more personalised experiences to drivers and passengers, innovative solutions to ensure seamless connectivity between the vehicle and external devices, and processes and features to ensure driver assistance and safety. Indeed, development of innovative digital cockpit platforms offer car manufacturers a good opportunity to differentiate.

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In 2021, Qualcomm Technologies introduced the next generation of digital cockpit solutions with the 4th Generation Qualcomm® Snapdragon™ Automotive Cockpit Platforms. The 4th Generation Snapdragon Automotive Cockpit Platforms were engineered as a homogenous and multipurpose solution to address the transition to a zonal architecture, acting as a central hub for high-performance compute, computer vision, artificial intelligence (AI) and multi-sensor processing with a flexible software configuration to address the compute, performance and functional safety needs for that zone or domain. In 2021, Qualcomm announced that its Snapdragon® Automotive Cockpit Platform would power the stylish and digitally advanced communication and infotainment system, the PEUGEOT i-Cockpit®, and appeared in the new PEUGEOT 308. The introduction and adoption of such advanced solutions are expected to boost the global automotive digital cockpit market.

In 2017, HARMAN International announced a new platform solution that intelligently integrated a vehicle’s digital displays and the information and services behind them.

In 2022, Stellantis and Qualcomm collaborated to power new vehicle platforms with Snapdragon Digital Chassis solutions to deliver intelligent, customizable and immersive in-vehicle experiences to vehicles across Stellantis’ 14 automotive brands.

In 2021, Elektrobit announced a new offering providing car manufacturers with solutions for intelligent automotive digital cockpits. EB Cockpit System Solutions assisted the development of next-generation in-vehicle user experiences. The new solutions would enable car makers to offload the creation of custom cockpit designs to the company’s team of experts. Such novel solutions are expected to contribute to the growth of the global automotive digital cockpit market.

In 2021 Pioneer Corporation and Cerence Inc. announced a strategic partnership that sought to advance secure, scalable, AI-powered products and services for the mobility world. The agreement sought to combine the capabilities of Pioneer (which provided in-car equipment and mobility services) and Cerence (which provided conversational AI to mobility OEMs and automakers) to use the companies’ respective knowledge and technologies to quicken innovation and develop products and services to enhance mobility experiences for drivers and passengers across the world.

Key Findings of the Report:

  • Increasing demand for superior, safer and more comfortable driving experiences is expected to drive the market. 
  • Technological advancements are likely to stimulate the market. 
  • North America, Europe and Asia are expected to be key markets.

Market Analysis by Equipment, Display Technology, Vehicle Type, and Region:

  • By equipment, the market is segmented into Camera Based Driver Monitoring System, Head-Up Display (HUD), Advanced Head Unit, Digital Instrument Cluster, and Others.
  • By display technology, the market is divided into LCD, OLED, and TFT-LCD. 
  • By vehicle type, the market is classified into Passenger Cars, Commercial Vehicles, and Others.
  • By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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