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The global coffee concentrate market is expected to be driven by rising disposable incomes, increasing coffee consumption and consumers’ desire for rich coffee taste in hot and cold beverages and food items such as desserts. Fortified coffee concentrates are expected to witness greater demand as consumers increasingly seek immunity and health boosting ingredients in beverages. Drinking coffee is a part of several people’s routines; thus, coffee consumption is expected to remain strong during the forecast period. Available variety in the coffee market would most probably cater to consumers’ diverse tastes and preferences. Products made of organic and ethically sourced coffee beans are expected to be in greater demand and drive market growth. North America, Europe and Asia are expected to be key markets.
There are many types of coffee concentrates, these include cold brew concentrate, hot coffee concentrates, and coffee extracts. While concentrates employ water as a solvent to extract solids, extracts use alcohol, generally to extract compounds from coffee to produce health benefits. The resultant liquid may be used in small amounts to add flavouring to different types of foods and beverages.
In 2020, Starbucks expanded its home line with fortified coffee, cold brew concentrate, and other offerings; Starbucks and Nestle rolled out several new at-home Starbucks products, including Cold Brew Concentrate, Fresh Brew Coffee, Coffee with Essential Vitamins, Coffee with Golden Turmeric and Coffee with 2 times the Caffeine. Starbucks Cold Brew Concentrate was concentrated cold brew coffee that could be mixed with water and ice and customized according to consumers’ preference. It was available in two varieties - Signature Black and Caramel Dolce. Starbucks Cold Brew Concentrate was available in a 32-oz multi-serve bottle as well as a pack of six single-serve pods.
In 2021, Industry Beans introduced its newest cold brew product - Industry Beans Cold Brew Coffee Concentrate. The coffee concentrate was brewed from a specialty crafted blend sourced and roasted for the best possible cold brew extraction, refined into a rich, satisfying concentrate. The product is all natural, 100% Arabica, and delicious. Such products are likely to boost the global coffee concentrate market.
In 2018, Grady's Cold Brew introduced two new flavours of coffee concentrate - French Vanilla and Hazelnut Mocha. This marked the first new flavour additions to the line-up since the company introduced its famous New Orleans–Style Cold Brew in 2011.
In 2017, Nestlé Professional expanded its coffee portfolio with the launch of NESCAFÉ Cold Brew Coffee Concentrate. Operators would have to simply mix the product – available in packs of twelve, 30 oz. cartons – with water and serve over ice.
In 2022, Stumptown Coffee launched a new campaign highlighting the company’s (and that of many partners') commitments to sustainable business practices in celebration of "Earth Month". Stumptown also unveiled "Supernature," a new organic coffee blend available for a limited time.
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