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The global market for digital textile printing is being driven by the rising trends of printed fabrics in garments and household items. This can be attributed to the rapidly changing fashion trends as a result of inflating disposable incomes and the influence of social media. Digital textile printing is gaining consumer attention owing to the low capital investment required to set up a digital printing facility. This has given rise to a number of new players entering the market, thereby augmenting the growth of the market. In addition, owing to the boom of e-commerce and the low-inventory requirements for digital textile printing, the market is further growing. Looking forward, the textile industry is anticipated to be dominated by digital printing methods owing to rising concerns regarding environmental degradation, hence propelling the market growth.
Orange O Tec, a significant market player that deals in high-end digital textile printers, recently launched Colorix in June 2020 in the Indian market to provide advanced technology at affordable costs. The textile industry in Indian cities like Delhi, Ludhiana, Mumbai, and Surat is witnessing growth backed up by advanced printing technology. As a leading dealer of digital printing technology, the company is rapidly expanding its presence all over India. Further, the rising demand for digital textile printing due to new product launches and partnerships by significant companies in the industry like Huntsman Corporation (NYSE: HUN) owing to the growing preference for eco-friendly and quality-based products.
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The major players in the global digital textile printing market are AM Printex Solutions, Dazian, LLC, Digitex India Inc., Fisher Textiles, Inc., and Hollanders Printing Systems B.V., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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