Healthcare Analytics Market Overview
Healthcare analytics involves the systematic use of data, statistical analysis, and technology to improve healthcare delivery, patient outcomes, and operational efficiency. It enables healthcare providers to make informed decisions by identifying patterns, predicting trends, and optimizing resource allocation. The market is expanding rapidly due to the growing adoption of electronic health records, rising demand for personalized medicine, and increased focus on cost reduction. Advancements in artificial intelligence and big data technologies are also driving market growth, enabling more accurate insights and better patient care across various healthcare settings.
Key Findings
- In February 2025, Innovaccer launched “Agents of Care”, AI-powered assistants automating healthcare administrative tasks, enhancing operational efficiency, reducing clinician burden, and improving patient care, driving significant advancement in healthcare analytics adoption.
- One key trend in the healthcare analytics market is enhanced interoperability and data-driven value-based care. For example, in March 2025, Cotiviti completed its acquisition of Edifecs to advance healthcare data analytics, interoperability, and streamlined operations.
- Key players in the market are driving growth by enhancing operational efficiency. For instance, in February 2024, Verisk launched a generative AI auto-summary tool to accelerate medical claims processing.
Healthcare Analytics Market Demand Drivers
The market is experiencing robust growth driven by significant investments and advanced AI integration. In January 2025, Innovaccer secured USD 275 million in Series F funding to expand its healthcare intelligence cloud with enhanced AI and cloud capabilities aimed at improving care management and operational efficiency. Additionally, in June 2024, Cognizant launched healthcare large language model (LLM) solutions in partnership with Google Cloud, targeting the automation of administrative workflows to optimize provider management and appeals processes. These strategic advancements are accelerating innovation and market expansion within healthcare analytics.
Healthcare Analytics Market Segmentation Analysis
Predictive Analysis Segment is Set to Lead Market Share by Type
When examining the market by type, among descriptive analysis, predictive analysis, and prescriptive analysis, predictive analysis is expected to drive the most significant growth. Its ability to forecast future trends and enable proactive decision-making makes it essential across various industries. Notably, in May 2024, mPulse announced strong growth following the launch of its integrated predictive analytics and omnichannel engagement solution. This development highlights the increasing demand for personalized, data-driven insights that improve operational efficiency and enhance customer engagement.
The market report also offers insights based on the component, delivery mode, application, end user, and region.
Healthcare Analytics Market: Competitive Landscape
- In October 2024, Oracle Corporation, headquartered in Austin, Texas, announced significant updates to its Oracle Health Data Intelligence platform. These enhancements leverage AI and Oracle Cloud Infrastructure to improve healthcare analytics by integrating diverse patient data sources. Oracle’s solutions support healthcare organizations in optimizing care quality, operational efficiency, and financial performance, positioning the company as a key player advancing data-driven decision-making in the healthcare analytics market.
- In January 2025, IQVIA (established in 1982 and headquartered in Research Triangle Park, North Carolina) announced a strategic collaboration with NVIDIA to advance healthcare-grade AI solutions in the healthcare analytics market. IQVIA offers clinical research services, commercial insights, and healthcare intelligence powered by its Connected Intelligence™ platform. The partnership focuses on AI-driven automation and analytics to improve life sciences workflows, accelerating innovation and enhancing patient outcomes globally.
- Other players involved in the market include McKesson Corporation, Optum, Inc., IBM, SAS Institute, Inc., Verisk Analytics, Inc., Elsevier, Medeanalytics, Inc., and Merative.
Healthcare Analytics Market Analysis by Region
North America is Projected to Lead the Market Share
The market segmentation by region includes North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa. The market demonstrates robust growth across key regions, with North America leading due to advanced data integration and stringent privacy compliance requirements. In April 2025, Nexxen, an Israel-based company with offices across the United States, Canada, Europe, and Asia-Pacific, launched Nexxen Health, a data-driven platform integrating PurpleLab’s extensive healthcare claims database. This innovative solution enhances pharmaceutical advertising precision and reach across multiple formats, underscoring the region’s focus on scalable, compliant, and impactful healthcare analytics technologies.
Key Offerings of the Report
- The EMR report gives an overview of the market for Healthcare Analytics for the period (2019-2025) and (2026-2035).
- The report also offers historical (2019-2025) and forecast (2026-2035) market information for the type, component, delivery mode, application, end user, and region of the market.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.
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