Global Home Exercise Bike Market to Reach USD 3,266.12 million by 2032, Aided by the Increasing Health Awareness

The global home exercise market has been growing due to rising health awareness among consumers, and the growing adoption of exercises related to physical well-being, weight management, and an increase in the obese population. Consumers can engage in regular workouts to stay fit with the rising preventive healthcare measures and rising healthcare costs. To gain a competitive advantage in the market, manufacturers operating in the global market are expanding their presence. Most of the geriatrics population in both developed and developing countries use specialised workout equipment to improve their cardiovascular health which is further propelling the growth of the market. The COVID-19 pandemic has had a major impact on the global home fitness market. Due to the continuation of quarantines and social distancing norms, gyms remained closed, boosting the culture of home workouts and, as a result, increasing demand for home exercise bikes. Precautionary healthcare, coupled with increasing preference for customised workout regimes and a comfortable home-friendly environment, is increasing the demand for home exercise bike.

With the development of several marketing strategies that heavily rely on product innovations, expansions, and partnerships with different companies to expand product portfolios, the market is expected to grow significantly over the forecast period. Nautilus Inc. (NYSE: NLS) launched the first-ever Bowflex indoor cycling bike in October 2019, offering connected fitness experiences for less than half the price of a Peloton® bike. Product launches along with attractive offers is likely to continue aiding the market growth in the coming years.

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Market Analysis by Type, Sales Channel, and Regions:

• Based on type, the market is categorised into recumbent bike, upright bike, dual action bike, and interactive bike. 

• The leading sales channel of the global home exercise bike industry include online and physical store.

• The regional markets for home exercise bike include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The surging disposable incomes and improved living standards of the consumers are contributing to the growth of the market.

• The growing population is further accelerating the growth of home exercise bikes.

• The presence and availability of foreign brands due to strong competition from local and domestic companies is propelling the growth of home exercise bike industry.

• The rising prevalence of diabetes and cardiac diseases due to changing eating habits and lifestyle is boosting the growth of the industry.

Key Offerings of the report:

• The EMR report gives an overview of the global home exercise bike market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecasted (2024-2032) markets for the type, sales channel, and major regions of home exercise bike.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the home exercise bike market include Body Solid, Inc., Ciclotte, Paradigm Health & Wellness, Inc., and TECHNOGYM S.p.A, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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