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The global laptop industry is being driven by the continuous product innovation initiatives taken by the major players in the industry, along with the high level of digital convergence. The thriving e-commerce sector and an upsurge in the demand for gaming devices are expected to be a pivotal factor contributing to the rising demand for laptops in the forecast period.
Traditional laptops account for a significant share in the industry owing to the increased adoption by end-users, especially gamers, along with the benefits of more storage space, bigger screen size, and increased RAM, among others. The trend has been changing currently to give way for the 2-in-1 laptop segment over the forecast period. This can be attributed to the continuous innovations in design for reduced size and easy portability, which is in high demand currently. In addition to this, this segment integrates features of a laptop and tablet into a single device, while making it convenient. All these factors are expected to invigorate the market growth of laptop over the forecast period.
The market is further led by the new innovations by the key industry players, such as Apple Inc. (NASDAQ: AAPL), an American MNC. In November 2019, the company introduced an all-new 16-inch MacBook Pro, which is the world’s best pro notebook, designed for developers, filmmakers, scientists, photographers, and other professionals. Such innovations are expected to attract an extended range of customers who are adopting laptops to make their work more comfortable and unique. These laptops are designed for the innovators and creators who require a unique design for their creative work.
Market Analysis by Type, Design, Screen Size, Price, End Use, and Region:
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Acer Inc., Apple Inc., ASUSTeK Computer Inc., HP Development Company, L.P., Samsung Electronics Co., Ltd., Dell Technologies Inc., Lenovo Group Limited, Micro-Star International Co., Ltd, and Sony Corporation, among others, are the key players in the global laptop market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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