Global Skin Toner Market to Grow at a CAGR of 3.8% During 2024-2032, Aided by Expanding Distribution Channels

The demand for skin toner market has been rising rapidly with the growing awareness of skin care and cosmetic products. The increasing young population with the knowledge of skin toner benefits, are driving the demand for skin toner industry. The increasing penetration of distribution channels has been providing thrust to the demand for skin toner market. The convenience stores are the largest distribution channel segment because of their proximity to skin specialist clinics and ease of access. The online platforms for e-commerce are also showing significant growth for skin toner with the increasing social media exposure to the benefits of skin toner and new fashion trends.

In the form segment, fluid skin toner is the leading market owing to the ease of application and huge popularity. The conventional segment holds the largest market share in the product classification of skin toner. The reason is attributed to the better product visibility and the affordable pricing of the conventional skin toner. The organic segment is positioned to gain substantial momentum in the forthcoming years with the growing awareness for natural products. The organic skin toners have no adverse effects which will also boost the demand.

The market has few large players and consumers with high brand loyalty. In September 2020, a key player in skin toner market, Johnson & Johnson Consumer Inc (NASDAQ: JNJ) announced its USD 800 million investment for healthy lives mission. In the initiative, Johnson & Johnson Consumer Health brands will provide full transparency to the ingredients used in making their products and use recyclable, reusable, or compostable plastic packaging for the products. This will bolster the growth of skin toner market owing to rising environmental concerns among people.

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Market Analysis by Form, Product, Gender, Distribution Channel, and Regions:

• The forms of skin toner are fluid and mist.
• The products of the market are classified into organic and conventional.
• On the basis of gender, the industry can be divided into men and women.
• The distribution channels for skin toner can be segmented into convenience stores, supermarkets and hypermarkets, and online. 
• The regional markets for skin toner include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The increasing awareness for skin care and beauty is providing impetus to the market growth.
• Dermatologists have been indicating the usage for skin toner for suitable conditions which is propelling the industry demand.
• The rising population and household income is bolstering the skin toner market.
• The growing awareness for natural cosmetic ingredients will further boost the growth of market.

Key Offerings of the Report:

• The EMR report gives an overview of the global skin toner industry for the periods (2018-2023) and (2024-2032).
• The report also offers the historical (2018-2023) and forecasted (2024-2032) markets for the form, product, gender, distribution channel, and major regions of skin toner industry. 
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global skin toner market are Dickinson Brands Inc., Johnson & Johnson Consumer Inc., La Mer Technology, Inc., Mario Badescu Skin Care, Inc., and PIXI - SJOVIK LTD. among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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