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The demand for skin toner market has been rising rapidly with the growing awareness of skin care and cosmetic products. The increasing young population with the knowledge of skin toner benefits, are driving the demand for skin toner industry. The increasing penetration of distribution channels has been providing thrust to the demand for skin toner market. The convenience stores are the largest distribution channel segment because of their proximity to skin specialist clinics and ease of access. The online platforms for e-commerce are also showing significant growth for skin toner with the increasing social media exposure to the benefits of skin toner and new fashion trends.
In the form segment, fluid skin toner is the leading market owing to the ease of application and huge popularity. The conventional segment holds the largest market share in the product classification of skin toner. The reason is attributed to the better product visibility and the affordable pricing of the conventional skin toner. The organic segment is positioned to gain substantial momentum in the forthcoming years with the growing awareness for natural products. The organic skin toners have no adverse effects which will also boost the demand.
The market has few large players and consumers with high brand loyalty. In September 2020, a key player in skin toner market, Johnson & Johnson Consumer Inc (NASDAQ: JNJ) announced its USD 800 million investment for healthy lives mission. In the initiative, Johnson & Johnson Consumer Health brands will provide full transparency to the ingredients used in making their products and use recyclable, reusable, or compostable plastic packaging for the products. This will bolster the growth of skin toner market owing to rising environmental concerns among people.
Market Analysis by Form, Product, Gender, Distribution Channel, and Regions:
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The major players in the global skin toner market are Dickinson Brands Inc., Johnson & Johnson Consumer Inc., La Mer Technology, Inc., Mario Badescu Skin Care, Inc., and PIXI - SJOVIK LTD. among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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