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Due to the increasing popularity of high-nutrition and lower-calorie goods, North America accounted for the largest share of the overall market for superfoods in the historical period and is expected to see a healthy growth in the coming years. The demand for superfoods in the region is expected to be driven by the extensive R&D activities and new monitoring technologies. Western Europe is also a major market for superfoods due to its favourable climate for the growth of various superfood products, high adoption rates of modernised farming practices, well-informed farmers, and technological advancements in farming practices.
In January 2020, Archer Daniels Midland Co., a major player in the superfoods industry, announced its acquisition of Brazil-based superfoods company, Yerbalatina Phytoactives Ltda., for an undisclosed amount. Yerbalatina has a line of over 100 organic products and plant-based extracts, such as organic food colourings, organic powdered fruits, organic vegetable milk, and organic nutritional extracts derived from superfoods like acerola, acai, guarana, and green coffee. The acquisition is expected to strengthen the industry position of Archer Daniels Midland Co., especially when combined with the company’s R&D capabilities.
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The major players in the global superfoods market are Sunfood Corporation, Suncore Foods Inc., ADUNA Ltd., Superlife Co. Pte Ltd, Archer Daniels Midland Company, OMG! Organic Meets Good, and Del Monte Foods, Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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