Due to the increasing popularity of high-nutrition and lower-calorie goods, North America accounted for the largest share of the overall market for superfoods in the historical period and is expected to see a healthy growth in the coming years. The demand for superfoods in the region is expected to be driven by the extensive R&D activities and new monitoring technologies. Western Europe is also a major market for superfoods due to its favourable climate for the growth of various superfood products, high adoption rates of modernised farming practices, well-informed farmers, and technological advancements in farming practices.
In January 2021, Archer Daniels Midland Co., a major player in the superfoods industry, announced its acquisition of Brazil-based superfoods company, Yerbalatina Phytoactives Ltda., for an undisclosed amount. Yerbalatina has a line of over 100 organic products and plant-based extracts, such as organic food colourings, organic powdered fruits, organic vegetable milk, and organic nutritional extracts derived from superfoods like acerola, acai, guarana, and green coffee. The acquisition is expected to strengthen the industry position of Archer Daniels Midland Co., especially when combined with the company’s R&D capabilities.
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Market Analysis by Type, Distribution Channel, Application, and Region:
- Based on type, the industry can be segmented into fruits, vegetables, dairy, grains and seeds, herbs and roots, and meat, fish, and poultry, among others.
- The major distribution channels for superfoods include supermarkets/hypermarkets, convenience stores, traditional grocery stores, and online channels, among others.
- Superfoods finds their applications in snacks and savoury, beverages, and bakery and confectionery, among others.
- The regional markets for superfoods include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The rising popularity of superfoods has led to the launch of new products containing superfoods, super grain, superfruits, as well as other similar labelling.
- The growing demand for superfoods from the beauty and personal care industries is boosting the market growth.
- Factors like the growing middle-class population, increasing disposable income, rising urbanisation, changing consumer lifestyle, and rising popularity of veganism, are propelling the industry growth.
- The rising popularity of diets such as paleo or raw foods diets and the growing adoption of veganism is expected to aid the market growth positively.
Key Offerings of the Report:
- The EMR report gives an overview of the global superfoods industry for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, distribution channels, applications, and major regions of superfoods.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.
The major players in the global superfoods market are Sunfood Corporation, Suncore Foods Inc., ADUNA Ltd., Superlife Co. Pte Ltd, Archer Daniels Midland Company, OMG! Organic Meets Good, and Del Monte Foods, Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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