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The growth of egg powder products in the MENA region is witnessing rapid demand from the food and beverage industry, primarily for the production of baby food, pastries, custard, and other confectionaries. Similar to eggs, the powdered form of eggs is high in nutrients and proteins and low in carbohydrates. Rising trends of physical fitness in the region and growing awareness regarding the health benefits of egg consumption are contributing to the industry growth in the region. The heightened demand for the product is a result of favourable factors, including a shelf life of five years, reduced weight per volume, free from contamination, smaller utilisation of storage space, and can be easily transported. Furthermore, owing to the dynamic lifestyle, preference for quick products in the food and beverage industry are influencing the market growth of egg powder in the MENA region.
Noblegen Inc., a leading company in nutritional ingredients, recently launched its first direct-to-consumer, plant-based whole egg powder in 2019. The egg powder is sold under the name ‘the egg’ and is a vegan-friendly, cholesterol and soy-free alternative to traditional eggs. The whole egg powder is fit for various commercial applications, including bakery and confectionary products. In addition, the product is favoured for being a sustainable, affordable, and dependable alternative to traditional chicken eggs. Furthermore, as it is easily available via online channels, it is further expected to influence market growth over the forecast period.
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The major players in the MENA egg powder market are Ovostar LTD, The Cham2000 Company, and Greenfield Assets Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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