MENA Egg Powder Market to Grow at a CAGR of 6.5% During 2021-2026, Aided by Availability via Online Retail Channels

The growth of egg powder products in the MENA region is witnessing rapid demand from the food and beverage industry, primarily for the production of baby food, pastries, custard, and other confectionaries. Similar to eggs, the powdered form of eggs is high in nutrients and proteins and low in carbohydrates. Rising trends of physical fitness in the region and growing awareness regarding the health benefits of egg consumption are contributing to the industry growth in the region. The heightened demand for the product is a result of favourable factors, including a shelf life of five years, reduced weight per volume, free from contamination, smaller utilisation of storage space, and can be easily transported. Furthermore, owing to the dynamic lifestyle, preference for quick products in the food and beverage industry are influencing the market growth of egg powder in the MENA region.

Noblegen Inc., a leading company in nutritional ingredients, recently launched its first direct-to-consumer, plant-based whole egg powder in 2019. The egg powder is sold under the name ‘the egg’ and is a vegan-friendly, cholesterol and soy-free alternative to traditional eggs. The whole egg powder is fit for various commercial applications, including bakery and confectionary products. In addition, the product is favoured for being a sustainable, affordable, and dependable alternative to traditional chicken eggs. Furthermore, as it is easily available via online channels, it is further expected to influence market growth over the forecast period.

Market Analysis by Type, End-Use, and Country:

• The market, based on type, can be divided into whole egg powder, yolk egg powder, and white egg powder.
• Based on end-use, the industry can be segmented into bakery, sauces, dressings, and mixes, among others.
• The major countries for egg powder in the region are Saudi Arabia, Iran, United Arab Emirates, Israel, Egypt, and Morocco, among others.

Key Findings of the Report:

• The market in the region is being driven by a shift from a carb-based diet to a protein-based diet owing to rising health consciousness.
• The rising trends of veganism and consumption of white egg powder as a key ingredient in food ingredients is further accelerating industry growth in the region.
• The emergence of key players in bakery and confectionary goods products in the MENA region are invigorating demand for eggs in the powdered form, hence augmenting the market growth.
• The longer shelf life and non-perishability of egg powder are generating robust demand for the product, thereby boosting the industry growth.

Key Offerings of the Report:

• The EMR report gives an overview of the egg powder industry in the MENA region for the periods (2016-2020) and (2021-2026).
• The report also offers historical (2016-2020) and forecast (2021-2026) markets for types, end-uses, and major countries.
• The report analyses market dynamics, covering the key demand and price indicators in the market along with an assessment of the SWOT and Porter’s Five Forces Model.

The major players in the MENA egg powder market are Ovostar LTD, The Cham2000 Company, and Greenfield Assets Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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