Broccoli Price Trend and Forecast 2026-2027

Market Overview

The US paid the most for broccoli in Q2 2026: USD 2,015/MT, up 2.0% from USD 1,975 in Q1. The steady fresh and frozen-food demand kept things firm there. Worldwide, the average moved up 2.0%, to USD 1,654/MT from USD 1,622, largely because the growing-season weather across the major producing regions ran a bit tighter than usual this year. What about H2 2026? We'd expect a global average somewhere in the USD 1,630-1,765/MT range, with the steady fresh-market and frozen-food demand doing most of the work.

Broccoli is grown as a cool-season crop, harvested by hand or mechanically depending on the destination market, fresh heads for retail sale or florets cut and frozen for the food-manufacturing supply chain. China grows the largest overall volume by a wide margin, though most of that stays domestic, while the US, Spain, and Mexico account for the bulk of what moves through international trade and serves the fresh and frozen retail markets in North America and Europe. Three things move the price more than anything else: the growing-season weather across the major producing regions, the fresh and frozen-food demand in developed retail and foodservice markets, and how much acreage growers commit relative to other cool-season vegetables each planting cycle.

The fresh-versus-frozen distinction matters more here than in many produce categories. Fresh broccoli has a narrow harvest window and limited shelf life, so its pricing reacts quickly to any single week's weather or logistics disruption. The frozen, floret-cut segment operates on a steadier rhythm, since processors typically contract volume in advance and can draw on frozen inventory to smooth out short-term supply gaps, giving that part of the market noticeably less week-to-week volatility than the fresh trade experiences.

Mexico's role as a winter supplier to the US market deserves a mention too, since it fills a seasonal gap that domestic US production can't cover during the colder months. That counter-seasonal relationship means Mexican broccoli pricing tends to track US winter demand fairly closely, even though the two markets otherwise operate somewhat independently during the rest of the year.

Broccoli Price Forecast for 2026

Supply and demand should stay moderately tight through H2 2026, with the growing-season weather running a bit tighter than usual across several producing regions. The US and Spain both kept the fresh and frozen-food demand steady through H1, and that's likely to continue. Mexico's winter-supply role into the US kept building as well, while China's enormous domestic production base kept it the most affordable of the four. None of the four markets we track is showing signs of genuine disruption heading into the back half of the year.

Buyers relying on the frozen segment specifically should find somewhat more price stability than the fresh trade offers, since processor contracting and inventory buffers tend to smooth out the sharper swings that fresh-market pricing can show.

The competition for acreage with other cool-season vegetables, including cauliflower and cabbage, is worth watching too, since growers weighing next season's planting decisions compare expected returns across several crops rather than committing to broccoli regardless of price.

What could push prices higher? A weaker-than-expected harvest in any of the major producing regions, or stronger-than-usual fresh-market demand. What could pull them lower? A stronger harvest than currently expected, or growers shifting more acreage into broccoli to chase the higher returns.

For the Quarter Ending June 2026

Broccoli Prices Q2 2026:

• United States: USD 2,015/MT
• China: USD 1,360/MT
• Spain: USD 1,720/MT
• Mexico: USD 1,502/MT

Broccoli Prices in United States

USD 2,015/MT. That's where the US landed in Q2, up 2.0% from USD 1,975 in Q1. The fresh and frozen-food demand stayed steady, and the tighter growing-season conditions pushed things higher.

Why did the price of Broccoli change in Q2 2026 in United States?

The fresh-food demand didn't move much, honestly. It was the tighter growing-season conditions doing most of the work this quarter.

Broccoli Prices in China

China's broccoli growers saw firm domestic demand this quarter, and the gain came to 2.0%, USD 1,333/MT to USD 1,360. That kept China comfortably the most affordable of the four markets given its scale of production.

Why did the price of Broccoli change in Q2 2026 in China?

The domestic demand stayed firm, and the growing-season weather ran a bit tighter than usual across the harvest window.

Broccoli Prices in Spain

Spain climbed 2.0% to USD 1,720/MT, the European demand continuing to hold steady through the period.

Why did the price of Broccoli change in Q2 2026 in Spain?

The European demand held steady, and that alone explains most of the move here.

Broccoli Prices in Mexico

Mexico gained 2.0% to USD 1,502/MT, the winter-supply demand into the US continuing to build through the period.

Why did the price of Broccoli change in Q2 2026 in Mexico?

The winter-supply demand into the US kept building, and the growing-season conditions firmed alongside it.

For the Quarter Ending March 2026

Broccoli Prices Q1 2026:

• United States: USD 1,975/MT
• China: USD 1,333/MT
• Spain: USD 1,686/MT
• Mexico: USD 1,472/MT

Broccoli Prices in United States

US broccoli rose 2.0% to USD 1,975/MT, the fresh-food demand firming with the new year.

Why did the price of Broccoli change in Q1 2026 in United States?

The fresh-food demand firmed with the new year, and the growing-season conditions kept tightening steadily too.

Broccoli Prices in China

China gained 2.0% to USD 1,333/MT, the demand firming as the year opened.

Why did the price of Broccoli change in Q1 2026 in China?

The domestic demand firmed as the year opened, and the growing-season outlook tightened right alongside it.

Broccoli Prices in Spain

Spanish broccoli rose 2.0% to USD 1,686/MT, the European demand building through the quarter.

Why did the price of Broccoli change in Q1 2026 in Spain?

The European demand built through the quarter, tracking the retail and foodservice buying closely.

Broccoli Prices in Mexico

Mexican broccoli climbed 2.0% to USD 1,472/MT, the winter-supply demand building through the quarter.

Why did the price of Broccoli change in Q1 2026 in Mexico?

The winter-supply demand built through the quarter, and the growing-season conditions firmed alongside it.

Quarterly Broccoli Price Trends

The global average climbed steadily across the window, from USD 1,520/MT in Q1 2025 to USD 1,654 by Q2 2026, a net gain of about 8.8%. Every quarter posted a gain here, reflecting the tighter growing-season conditions and the steady fresh and frozen-food demand across every market we track, with the pace of the gains picking up noticeably in the most recent two quarters. That kind of steady, uninterrupted climb is worth noting, since it stands in contrast to how choppy some other commodities in this space have looked over the same period.

What was Broccoli Price in 2025?

2025 was a steady year for broccoli. Starting near USD 1,520/MT in Q1, the global average finished 2025 at USD 1,590, a gain of about 4.6%. The fresh and frozen-food demand held consistent all year across every market we track, before the pace of gains picked up further once the tighter 2026 growing season got underway. Buyers who track this market closely tend to view that steady annual pattern as the baseline against which any future quarter's move should be judged.

Broccoli Prices in United States in 2025

US prices moved from about USD 1,850/MT in Q1 2025 to USD 1,936 by Q4, up roughly 4.6%. The fresh and frozen-food demand held steady all year, and the US stayed the priciest of the four markets throughout.

Broccoli Prices in China in 2025

Chinese prices climbed from USD 1,250/MT in Q1 to USD 1,307 by Q4, a 4.6% gain, and China stayed the most affordable of the four markets throughout on its enormous domestic production base.

Broccoli Prices in Spain in 2025

Spanish prices rose from USD 1,580/MT in Q1 to USD 1,653 by Q4, up 4.6%, as the European demand stayed firm through the year.

Broccoli Prices in Mexico in 2025

Mexican prices moved from USD 1,380/MT in Q1 to USD 1,443 by Q4, a 4.6% gain, as the winter-supply demand into the US kept building through the year.

How We Can Help

Expert Market Research: Your Source for Real-Time Broccoli Price Intelligence

We keep a continuous eye on the broccoli prices wherever it's grown or consumed at scale, tracing causation through the growing-season weather across the major producing regions, the fresh and frozen-food demand in developed markets, and the acreage-planting decisions growers make each season. Our analysts track the fresh and frozen segments separately given how differently the two typically behave. We also track how buyers in adjacent markets are adjusting their sourcing strategies, which often signals a shift before it fully shows up in the headline pricing. Need pricing data, bespoke market analysis, or procurement advisory? Reach out to our team.