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Germany remains the priciest market for phenoxyethanol, and it isn't hard to see why once you look at the underlying drivers. Prices there moved from USD 3.52/KG at the end of March to USD 3.60/KG by June, and two factors explain that increase. Cosmetics manufacturers continued buying the preservative at a steady pace, and both of the feedstocks behind it, phenol and ethylene oxide, became more expensive over the same period. Elsewhere, the movement was considerably more muted. Globally, the average moved from USD 2.74/KG to USD 2.81/KG across the two quarters, an increase of about 2.6 percent, which suggests the pressure felt so directly in Germany wasn't replicated everywhere else to the same degree. Looking ahead, our expectation for the second half of 2026 is a global average somewhere between USD 2.78/KG and USD 3.05/KG, assuming personal-care demand holds at current levels and feedstock costs don't ease off from where they currently sit. It's worth taking a moment to explain what phenoxyethanol actually is, since understanding the chemistry helps explain the pricing dynamics. It's a glycol ether, produced by ethoxylating phenol over an alkaline catalyst, and the resulting output is a clear, slightly oily liquid that functions to keep microbial growth out of a formulation
Firm but nothing dramatic is really our read on how the second half is likely to unfold. Formulators are continuing to buy at their usual pace, and with phenol and ethylene oxide holding costs elevated, there isn't much on the horizon that would pull prices back down meaningfully. We don't see a sharp move coming in either direction, so a gradual climb looks like the more probable outcome from here.
The risk here genuinely cuts both ways. Should phenol or ethylene oxide spike unexpectedly, prices would likely move above the top of our forecast range. Conversely, a slowdown in cosmetics production, or formulators beginning to draw down existing inventory rather than purchasing fresh material, would pull buying activity below that same range.
| Region | 2026 Price Range (USD/KG) | Outlook |
| Global Average | 2.78 - 3.05 | Personal care demand and firm feedstock support |
| China | 2.00 - 2.20 | Large capacity keeps China most affordable |
| India | 2.28 - 2.50 | Growing personal care output supports firm buying |
| United States | 3.18 - 3.45 | Cosmetic-grade demand and import economics |
| Germany | 3.55 - 3.85 | Energy and feedstock costs sustain the premium |
China remains the cheapest of the four markets we track, though the price climbed even here this quarter, which is worth flagging given how consistently it has held that position. The average reached USD 2.05/KG, an increase of about three and a half percent for the quarter. Local ethoxylation capacity usually keeps pricing down in this market, but phenol and ethylene oxide rose enough this time that suppliers had little real choice but to pass some of that cost along to buyers. Formulators both domestically and across Southeast Asia came back into the market after a comparatively quiet stretch, export enquiries picked up noticeably, and material that had previously been easy to source became harder to find.
Why did the price of Phenoxyethanol change in Q2 2026 in China?
Pricier feedstock combined with a pickup in export enquiries occurring at the same time, and that combination is really how China arrived at USD 2.05/KG this quarter. It's worth noting that its large local ethoxylation capacity is really the only reason it remains cheapest of the four markets despite that increase.
Downstream activity is really what drove India's market this quarter. Shampoo, lotion, and wipe production kept preservative orders flowing steadily, imported feedstock kept arriving at higher prices week over week, and buyers responded by building stock ahead of the summer production run. Supply tightened as a consequence of all this, and the average reached USD 2.35/KG by the close of the quarter, just above March's USD 2.28/KG.
Why did the price of Phenoxyethanol change in Q2 2026 in India?
Strong personal-care output combined with pricier imported feedstock largely explains how India arrived at USD 2.35/KG this quarter, and pre-season stocking on top of that did the rest of the work.
US demand for cosmetic-grade material stayed firm right through a period of rising feedstock and import costs, which itself is telling about how inelastic this particular demand segment tends to be. Formulators restocking ahead of the summer season had a genuinely difficult time finding compliant material, and the average landed at USD 3.25/KG, roughly three percent above the first-quarter figure. Phenol and ethylene oxide contracts held broadly steady throughout, so there simply wasn't a cheaper alternative available for buyers to switch toward.
Why did the price of Phenoxyethanol change in Q2 2026 in the United States?
Firm cosmetic-grade demand, higher feedstock and import costs, and pre-season restocking all tightening supply on top of each other largely explain the move to USD 3.25/KG, which isn't much of a surprise once those pieces are laid out together.
Power costs are really the whole story in Germany, more so than in any other market we cover. They run persistently high, touching every kilogram produced there, and with European cosmetics demand holding steady through the quarter, the market had essentially nowhere to go but hold or climb. The average closed at USD 3.60/KG, a bit over two percent higher than March. Buyers in this market tend to favour high-purity cosmetic grades specifically, which is part of the reason Germany consistently trades above every other market we track, and cover for the second half was already being locked in by the time the quarter closed.
Why did the price of Phenoxyethanol change in Q2 2026 in Germany?
Steady European demand, higher feedstock costs, and expensive power all pointed in the same direction this quarter, and together they kept Germany at the top of the table, at USD 3.60/KG.
The first quarter was noticeably quieter across the board. China fell about two percent to USD 1.98/KG on thin post-holiday demand paired with comfortable supply conditions. Feedstock costs barely moved during this period, which kept the fall relatively shallow, and spring brought the expected recovery once personal-care orders picked back up in earnest.
Why did the price of Phenoxyethanol change in Q1 2026 in China?
Weak post-holiday demand combined with ample supply is what brought the price down to USD 1.98/KG, and flat feedstock costs are really what kept it from falling any further still.
India eased nine-tenths of a percent to USD 2.28/KG this quarter. Personal-care manufacturing sat in its usual seasonal lull, imported feedstock held steady throughout, and formulators worked through material they already held rather than placing fresh orders. Import parity stayed essentially flat, which kept the dip fairly shallow, and spring demand reversed the move soon enough.
Why did the price of Phenoxyethanol change in Q1 2026 in India?
Slower manufacturing activity translated into less overall buying this quarter, though steady imported feedstock kept the price close to USD 2.28/KG regardless of that softness.
The US moved about half a percent lower this quarter, to USD 3.16/KG. Personal-care procurement dipped for the season and buyers trimmed inventory slightly, but feedstock costs staying steady throughout kept the decline both small and brief. New purchasing commitments largely waited for the spring recovery before resuming.
Why did the price of Phenoxyethanol change in Q1 2026 in the United States?
Seasonal softness in demand, offset somewhat by steady feedstock costs, is what produced the small decline to USD 3.16/KG this quarter.
Germany eased about eight-tenths of a percent to USD 3.52/KG. European buyers paused ahead of finalizing their second-half plans and kept inventory levels deliberately low during this period. Power costs put a firm floor under things regardless, so the decline stayed brief, with high-purity grades holding their value until spring demand returned.
Why did the price of Phenoxyethanol change in Q1 2026 in Germany?
Softer European procurement activity meant less overall buying this quarter, though high power costs kept the price at USD 3.52/KG regardless of that softness in demand.
Looking across the past six quarters, a fairly clear story emerges. Prices firmed steadily through 2025 on the back of personal-care demand and rising feedstock costs, dipped in early 2026 during the usual seasonal lull, and then recovered by mid-year. In sequence, the figures ran USD 2.65/KG at the start of 2025, USD 2.76/KG by December, USD 2.74/KG following the early-2026 dip, and USD 2.81/KG by June 2026. That represents a net gain of about 6.0 percent across the whole period, and cosmetics demand alongside the feedstock cost cycle really drove all of that movement.
| Quarter | Price (USD/KG) | QoQ Change | Direction |
| Q2 2026 | 2.81 | +2.6% | ↑ Rising |
| Q1 2026 | 2.74 | -0.7% | ↓ Falling |
| Q4 2025 | 2.76 | +0.7% | ↑ Rising |
| Q3 2025 | 2.74 | +1.5% | ↑ Rising |
| Q2 2025 | 2.70 | +1.9% | ↑ Rising |
| Q1 2025 | 2.65 | - | - Stable |
2025 was, on balance, a fairly steady year for this market. Preservative demand held firm throughout, phenol and ethylene oxide firmed alongside it, and prices climbed in small, incremental steps rather than any sudden jumps. The global average moved from USD 2.65/KG to USD 2.76/KG, an increase of about 4.2 percent. Two factors mainly explain that movement: growing volumes of cosmetics and wipes being formulated, and feedstock costs that kept climbing steadily through the year.
China traded within a fairly narrow band throughout 2025, moving from USD 1.95/KG to USD 2.02/KG, an increase of about 3.6 percent. Growing personal-care output combined with firmer feedstock costs pushed things higher, though the country's large ethoxylation capacity kept the overall pace of that increase comparatively slow. Demand from Southeast Asian formulators added a modest amount of further support. China remained the cheapest of the four markets throughout the entire year, but it still followed the same feedstock-led upward climb as everyone else, just from a lower base.
India moved from USD 2.20/KG to USD 2.30/KG across 2025, a gain of about 4.5 percent. The drivers here were mostly domestic in nature: personal- and home-care manufacturing continued expanding, imported feedstock grew progressively pricier as the year wore on, and import parity climbed in step with those cost increases. Growing domestic formulation demand, at bottom, is really what pushed things upward over the course of the year.
High power costs, combined with steady European cosmetics demand, carried Germany through 2025, taking prices from USD 3.40/KG to USD 3.55/KG over the course of the year, roughly a 4.4 percent increase. The market's focus on high-purity grades explains why Germany consistently sits highest of the group we track, and firmer feedstock contracts alongside persistent electricity costs pushed the price floor up incrementally each quarter.
Steady cosmetic-grade demand met climbing feedstock and import costs throughout 2025 in the US market, and North American formulators continued buying right through the year regardless of those rising costs. Prices moved from USD 3.05/KG to USD 3.18/KG over the course of the year, an increase of around 4.3 percent. Dependable demand meeting feedstock costs that kept climbing steadily, that's really the short version of the story here.
Expert Market Research: Your Source for Real-Time Phenoxyethanol Price Intelligence
At Expert Market Research, we track phenoxyethanol prices on a weekly basis, across the regions that matter most to this particular market. Spotting that a price has changed is the straightforward part. Explaining why it changed takes considerably more effort, and that requires following phenol and ethylene oxide economics closely, understanding the cosmetics demand cycle, and monitoring pharmaceutical-side activity, and that's really where the bulk of our analytical work goes. Every forecast we produce draws on feedstock cost data, trade flow analysis, capacity utilization figures, and a careful read on geopolitical risk factors. If you need pricing data, business-specific analysis, or help with procurement decisions, please get in touch with our team.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Roughly two-thirds of total output goes into cosmetics and personal care applications, including creams, lotions, shampoos, and wipes. Pharmaceutical preservation and industrial uses such as inks, dyes, and solvents split the remaining volume between them.
On an ex-works basis, Q2 2026 averages came to USD 2.05/KG in China, USD 2.35/KG in India, USD 3.25/KG in the United States, and USD 3.60/KG in Germany. Germany remains highest, a position explained largely by its energy and feedstock cost premiums relative to the other markets.
The global average opened 2025 near USD 2.65/KG and closed the year around USD 2.76/KG, an increase of about 4.2 percent. Steady preservative demand combined with higher phenol and ethylene oxide costs did most of the work in driving that movement.
A combination of factors pushed prices higher through 2025: steady growth in cosmetics and wipes formulation volumes, higher phenol and ethylene oxide costs, and steep European energy tariffs affecting production economics.
Our expectation for the second half is a global average of USD 2.78/KG to USD 3.05/KG, a range backed by firm personal-care demand and steady feedstock economics, with prices more likely to drift gradually higher than to jump sharply.
Germany leads the group on energy premiums and its focus on high-purity grades. The United States holds a firm middle position based on import economics, India is emerging as a growing mid-tier player, and China remains cheapest thanks to its large domestic ethoxylation capacity.
Monthly. For real-time figures, please contact the Expert Market Research team directly.
Volatility in this market comes down mostly to phenol and ethylene oxide costs, the cosmetics demand cycle, and regional power tariffs. Shifts in capacity utilization and occasional formulator destocking can widen short-term price movements further still.
China has the largest ethoxylation capacity among the producing regions we track, with European producers, India, and the United States following behind in that order. Shifts in feedstock costs or cosmetics demand tend to ripple through every market we cover within a quarter or two of the initial change.
Procurement teams would be well served aligning preservative contracts with the personal-care production calendar rather than purchasing reactively. Monitoring phenol and ethylene oxide costs closely offers the clearest available signal on where the price floor is heading, and locking in forward cover ahead of the summer formulation season, when demand usually firms considerably, tends to be the more prudent strategy for managing input cost risk.
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