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Global Adaptive Content Publishing Market: By Course Type: Technical, Non-Technical, Others; By End Use: School Students, College Students, Higher Education, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments

Global Adaptive Content Publishing Market Outlook

The global adaptive content publishing market is estimated to grow at a CAGR of 9.80% in the forecast period of 2022-2027.

 

Rising Utilisation of Adaptive Content by School and College Students to Propel the Market Growth of Adaptive Content Publishing

Based on the end use, the segments including ‘school students’ and ‘college students’ are witnessing market growth. This can be attributed to the increasing population of students worldwide and their rising inclination towards online content to support their studies. Further, the favourable internet connectivity contributes to the fuelling market growth of adaptive content publishing. The cost-effectiveness of these adaptive contents as they charge no fees is resulting in the wider use of these materials by students who cannot afford coaching, thereby invigorating the market expansion. Further, the adaptive content enables multi-mode access to education as it ensures asynchronous usage by everyone anywhere, anytime, and the audio content helps the differently-abled students too to cope with their studies, thereby boosting the demand for adaptive content publishing. Going forward, the growing preference of college students towards distant courses while fulfilling work and their reliance on adaptive content is accelerating market development.

 

Market Segmentation

Adaptive content is a content that is developed to adapt to the needs of users and support meaningful interactions. It enables the delivery of user-specific information across all channels for customers from various locations or contexts. The adaptive content publishers aim to design a dynamic content that renders to the need of customers and cements their relationship with them.

The market for adaptive content publishing, by course type, is divided into:

  • Technical
  • Non-Technical
  • Others

Based on end use, the market is segmented into:

  • School Students
  • College Students
  • Higher Education
  • Others

The regional markets for adaptive content publishing can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Emergence of E-learning to Drive the Market Growth of Adaptive Content Publishing

The pandemic bolstered the market for adaptive content publishing as the lockdowns and social distancing norms led to the closures of educational institutions, thereby resulted in the broader adoption of content published on websites for a seamless learning experience. The emergence of e-learning in different parts of the world, owing to its flexibility, accessibility, and cost savings, is significantly catalysing the market of adaptive content publishing. This is because e-learning provides ample opportunities for the content makers to publish their work and enables the students to avail them without any hindrance.

The proliferation of internet-connected devices such as smartphones is providing impetus to market growth. In addition, government initiatives to promote content distribution play a crucial role in expanding the market. For instance, the Government of India launched DIKSHA (Digital Infrastructure for Knowledge Sharing) in 2017 and, during the pandemic, initiated VidyaDaan as a national content contribution programme to leverage the DIKSHA platform. The development of quality content that meets the customer expectations by the market players is expected to augment the market for adaptive content publishing over the forecast period.

 

Key Players in the Global Adaptive Content Publishing Market

The report gives a detailed analysis of the following key players in the global adaptive content publishing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Pearson Education, Inc.
  • McGraw Hill 
  • Cambridge University Press & Assessment
  • John Wiley & Sons, Inc.
  • Follett Corporation 
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface    
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Adaptive Content Publishing Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Adaptive Content Publishing Historical Market (2017-2021) 
    8.3    Global Adaptive Content Publishing Market Forecast (2022-2027)
    8.4    Global Adaptive Content Publishing Market by Course Type
        8.4.1    Technical
            8.4.1.1    Market Share 
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Non-Technical
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Others
    8.5    Global Adaptive Content Publishing Market by End Use
        8.5.1    School Students
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    College Students
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Higher Education
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Others
    8.6    Global Adaptive Content Publishing Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Pearson Education, Inc.
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    McGraw Hill 
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3     Cambridge University Press & Assessment
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    John Wiley & Sons, Inc.
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Follett Corporation 
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Others
12    Industry Events and Developments

 

List of Key Figures and Tables

1.    Global Adaptive Content Publishing Market: Key Industry Highlights, 2017 and 2027
2.    Global Adaptive Content Publishing Historical Market: Breakup by Course Type (USD Million), 2017-2021
3.    Global Adaptive Content Publishing Market Forecast: Breakup by Course Type (USD Million), 2022-2027
4.    Global Adaptive Content Publishing Historical Market: Breakup by End Use (USD Million), 2017-2021
5.    Global Adaptive Content Publishing Market Forecast: Breakup by End Use (USD Million), 2022-2027
6.    Global Adaptive Content Publishing Historical Market: Breakup by Region (USD Million), 2017-2021
7.    Global Adaptive Content Publishing Market Forecast: Breakup by Region (USD Million), 2022-2027
8.    North America Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2017-2021
9.    North America Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2022-2027
10.    Europe Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2017-2021
11.    Europe Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Asia Pacific Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Asia Pacific Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Latin America Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Latin America Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Middle East and Africa Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Middle East and Africa Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Global Adaptive Content Publishing Market Structure

Key Questions Answered in the Report

The global adaptive content publishing market is assessed to grow at a CAGR of 9.80% between 2022 and 2027.

The major market drivers include the proliferation of internet-connected devices and developed internet networks, cost-effectiveness, muti-mode access to education, and facilitation of distance learning for college students.

The key trends guiding the growth of the market include the emergence of e-learning, increasing population of students, government initiatives, and quality content offered by market players.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various course types in adaptive content publishing include technical and non-technical, among others.

The major end uses of the market include school students, college students, and higher education, among others.

The major players in the market are Pearson Education, Inc., McGraw Hill, Cambridge University Press & Assessment, John Wiley & Sons, Inc., and Follett Corporation, among others.

Analyst Review

The global adaptive content publishing market is driven by the emerging e-learning and the proliferation of internet-connected devices. Aided by the government initiatives, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 9.80%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market for adaptive content publishing, by course type, is divided into technical and non-technical, among others. Based on end use, the market is segmented into school students, college students, and higher education, among others. The major regional markets for adaptive content publishing are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Pearson Education, Inc., McGraw Hill, Cambridge University Press & Assessment, John Wiley & Sons, Inc., and Follett Corporation, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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