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Global Adaptive Content Publishing Market: By Course Type: Technical, Non-Technical, Others; By End Use: School Students, College Students, Higher Education, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments

Global Adaptive Content Publishing Market Outlook

The global adaptive content publishing market is estimated to grow at a CAGR of 9.80% in the forecast period of 2023-2028.

 

Rising Utilisation of Adaptive Content by School and College Students to Propel the Market Growth of Adaptive Content Publishing

Based on the end use, the segments including ‘school students’ and ‘college students’ are witnessing market growth. This can be attributed to the increasing population of students worldwide and their rising inclination towards online content to support their studies. Further, the favourable internet connectivity contributes to the fuelling market growth of adaptive content publishing. The cost-effectiveness of these adaptive contents as they charge no fees is resulting in the wider use of these materials by students who cannot afford coaching, thereby invigorating the market expansion. Further, the adaptive content enables multi-mode access to education as it ensures asynchronous usage by everyone anywhere, anytime, and the audio content helps the differently-abled students too to cope with their studies, thereby boosting the demand for adaptive content publishing. Going forward, the growing preference of college students towards distant courses while fulfilling work and their reliance on adaptive content is accelerating market development.

 

Market Segmentation

Adaptive content is a content that is developed to adapt to the needs of users and support meaningful interactions. It enables the delivery of user-specific information across all channels for customers from various locations or contexts. The adaptive content publishers aim to design a dynamic content that renders to the need of customers and cements their relationship with them.

The market for adaptive content publishing, by course type, is divided into:

  • Technical
  • Non-Technical
  • Others

Based on end use, the market is segmented into:

  • School Students
  • College Students
  • Higher Education
  • Others

The regional markets for adaptive content publishing can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Emergence of E-learning to Drive the Market Growth of Adaptive Content Publishing

The pandemic bolstered the market for adaptive content publishing as the lockdowns and social distancing norms led to the closures of educational institutions, thereby resulted in the broader adoption of content published on websites for a seamless learning experience. The emergence of e-learning in different parts of the world, owing to its flexibility, accessibility, and cost savings, is significantly catalysing the market of adaptive content publishing. This is because e-learning provides ample opportunities for the content makers to publish their work and enables the students to avail them without any hindrance.

The proliferation of internet-connected devices such as smartphones is providing impetus to market growth. In addition, government initiatives to promote content distribution play a crucial role in expanding the market. For instance, the Government of India launched DIKSHA (Digital Infrastructure for Knowledge Sharing) in 2017 and, during the pandemic, initiated VidyaDaan as a national content contribution programme to leverage the DIKSHA platform. The development of quality content that meets the customer expectations by the market players is expected to augment the market for adaptive content publishing over the forecast period.

 

Key Players in the Global Adaptive Content Publishing Market

The report gives a detailed analysis of the following key players in the global adaptive content publishing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Pearson Education, Inc.
  • McGraw Hill 
  • Cambridge University Press & Assessment
  • John Wiley & Sons, Inc.
  • Follett Corporation 
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
 

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Course Type
  • End Use
  • Region
Breakup by Course Type
  • Technical
  • Non-Technical
  • Others
Breakup by End Use
  • School Students
  • College Students
  • Higher Education
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Pearson Education, Inc.
  • McGraw Hill 
  • Cambridge University Press & Assessment
  • John Wiley & Sons, Inc.
  • Follett Corporation 
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface    
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Adaptive Content Publishing Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Adaptive Content Publishing Historical Market (2018-2022) 
    8.3    Global Adaptive Content Publishing Market Forecast (2023-2028)
    8.4    Global Adaptive Content Publishing Market by Course Type
        8.4.1    Technical
            8.4.1.1    Market Share 
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Non-Technical
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Others
    8.5    Global Adaptive Content Publishing Market by End Use
        8.5.1    School Students
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    College Students
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Higher Education
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2022)
            8.5.3.3    Forecast Trend (2023-2028)
        8.5.4    Others    
    8.6    Global Adaptive Content Publishing Market by Region
        8.6.1    North America
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022) 
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Europe
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022) 
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Asia Pacific
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022)
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Latin America
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022) 
            8.6.4.3    Forecast Trend (2023-2028)
        8.6.5    Middle East and Africa
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2018-2022) 
            8.6.5.3    Forecast Trend (2023-2028)
9    North America Adaptive Content Publishing Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Adaptive  Content Publishing Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Adaptive Content Publishing Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Adaptive Content Publishing Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Adaptive Content Publishing Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Pearson Education, Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    McGraw Hill
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Cambridge University Press & Assessment
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    John Wiley & Sons, Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Follett Corporation
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Adaptive Content Publishing Market: Key Industry Highlights, 2018 and 2028
2.    Global Adaptive Content Publishing Historical Market: Breakup by Course Type (USD Million), 2018-2022
3.    Global Adaptive Content Publishing Market Forecast: Breakup by Course Type (USD Million), 2023-2028
4.    Global Adaptive Content Publishing Historical Market: Breakup by End Use (USD Million), 2018-2022
5.    Global Adaptive Content Publishing Market Forecast: Breakup by End Use (USD Million), 2023-2028
6.    Global Adaptive Content Publishing Historical Market: Breakup by Region (USD Million), 2018-2022
7.    Global Adaptive Content Publishing Market Forecast: Breakup by Region (USD Million), 2023-2028
8.    North America Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2018-2022
9.    North America Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2023-2028
10.    Europe Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2018-2022
11.    Europe Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2023-2028
12.    Asia Pacific Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2018-2022
13.    Asia Pacific Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2023-2028
14.    Latin America Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2018-2022
15.    Latin America Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2023-2028
16.    Middle East and Africa Adaptive Content Publishing Historical Market: Breakup by Country (USD Million), 2018-2022
17.    Middle East and Africa Adaptive Content Publishing Market Forecast: Breakup by Country (USD Million), 2023-2028
18.    Global Adaptive Content Publishing Market Structure

Key Questions Answered in the Report

The global adaptive content publishing market is assessed to grow at a CAGR of 9.80% between 2023 and 2028.

The major market drivers include the proliferation of internet-connected devices and developed internet networks, cost-effectiveness, muti-mode access to education, and facilitation of distance learning for college students.

The key trends guiding the growth of the market include the emergence of e-learning, increasing population of students, government initiatives, and quality content offered by market players.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various course types in adaptive content publishing include technical and non-technical, among others.

The major end uses of the market include school students, college students, and higher education, among others.

The major players in the market are Pearson Education, Inc., McGraw Hill, Cambridge University Press & Assessment, John Wiley & Sons, Inc., and Follett Corporation, among others.

Analyst Review

The global adaptive content publishing market is driven by the emerging e-learning and the proliferation of internet-connected devices. Aided by the government initiatives, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 9.80%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market for adaptive content publishing, by course type, is divided into technical and non-technical, among others. Based on end use, the market is segmented into school students, college students, and higher education, among others. The major regional markets for adaptive content publishing are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Pearson Education, Inc., McGraw Hill, Cambridge University Press & Assessment, John Wiley & Sons, Inc., and Follett Corporation, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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