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The global adventure motorcycle market is expected to grow at a CAGR of 8.7% during the period 2024-2032. The market is expected to be driven by increased participation in sports and adventure activities; more people undertaking long distance journeys to spend some time alone, be with nature, explore, or just travel; rising number of motorcycling events organized or sponsored by motorcycle manufacturers; advancements in technology and motorcycle features; increase in long-distance touring in groups; and increased disposable income. North America, Europe and Asia are expected to be key markets.
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Adventure motorcycles are multipurpose machines built for on and off-road riding. These bikes are characterized by long-travel suspension, sturdy and often fortified frames and powertrains, upright riding positions conducive to standing up on the pegs, generally spoked wheels in off-road-oriented sizes and full or partial sets of bodywork with tall windscreens, navigation towers, and other elements borrowed from Dakar-style rally raid bikes. Today, bikes are becoming available with increased off-road-oriented specifications of adventure models that come with hard luggage, extra crash protection, supplementary lighting, and other features.
Adventure bikes are becoming increasingly popular as these bikes offer almost everything that other motorbikes do, with more capabilities and practical uses. For example, adventure bikes can go off-road as well as provide easy and comfortable rides on the highway.
Middleweight adventure bikes is a growing segment as these bikes offer as enjoyable riding experiences as adventure bikes with larger engines, and are lighter and comparatively easy to handle. Middleweight bikes can also travel as far as the larger engine adventure bikes, and endure almost all terrains equally. Thus, with slightly smaller engines, lighter weight, and almost equal capability, middleweight bikes are expected to see growth during the forecast period. Some popular middleweight bikes include:
Aprilia Tuareg 660 – 660cc parallel-twin engine drawn from the company’s RSV4 superbike (with half the cylinders). The engine is performance oriented. Aprilia employs the same engine in the RS660 and Tuono 660. However, the Tuareg employs a trellis frame instead of a beam frame.
KTM 890 Adventure R – Powered by an 889cc parallel-twin, which replaces the engine from the 790 Adventure series. The bike has an orange steel trellis, and several electronic features.
Ducati DesertX – The Ducati DesertX is particularly made for off-roading. The bike has a steel trellis frame and long-travel suspension at both ends (front, 9.1 inches; rear, 8.7 inches). The bike is powered by a 937cc V-twin that Ducati employs in many other models.
Triumph Tiger 900 Rally Pro – The bike carries a 888cc three-cylinder. It also has IMU-dependent traction control and cornering ABS, six ride modes, a quickshifter, and a 7-inch TFT display with Bluetooth connectivity.
Yamaha Ténéré 700 – The bike carries a 689cc parallel-twin, and offers significant power and a fun riding experience. The Ténéré 700 is a dirt-focused adventure bike with minimal street equipment.
New rider-focused designs and technologically advanced models are expected to boost the market. For example, in 2021, KTM North America, Inc. introduced its 2023 lineup of ADVENTURE motorcycles, including the all-new flagship models, the KTM 1290 SUPER ADVENTURE S and KTM 1290 SUPER ADVENTURE R. In 2021, BMW Motorrad India launched the new BMW R 1250 GS and BMW R 1250 GS Adventure motorcycles in India. Both models would be available as as Completely Built-up Units (CBU).
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By engine capacity, the market is classified into:
By application, the market is segmented into:
By region, the market is classified into:
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The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Engine Capacity |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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