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The global adventure motorcycle market is expected to grow at a CAGR of 8.7% during the period 2023-2028. The market is expected to be driven by increased participation in sports and adventure activities; more people undertaking long distance journeys to spend some time alone, be with nature, explore, or just travel; rising number of motorcycling events organized or sponsored by motorcycle manufacturers; advancements in technology and motorcycle features; increase in long-distance touring in groups; and increased disposable income. North America, Europe and Asia are expected to be key markets.
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Adventure motorcycles are multipurpose machines built for on and off-road riding. These bikes are characterized by long-travel suspension, sturdy and often fortified frames and powertrains, upright riding positions conducive to standing up on the pegs, generally spoked wheels in off-road-oriented sizes and full or partial sets of bodywork with tall windscreens, navigation towers, and other elements borrowed from Dakar-style rally raid bikes. Today, bikes are becoming available with increased off-road-oriented specifications of adventure models that come with hard luggage, extra crash protection, supplementary lighting, and other features.
Adventure bikes are becoming increasingly popular as these bikes offer almost everything that other motorbikes do, with more capabilities and practical uses. For example, adventure bikes can go off-road as well as provide easy and comfortable rides on the highway.
Middleweight adventure bikes is a growing segment as these bikes offer as enjoyable riding experiences as adventure bikes with larger engines, and are lighter and comparatively easy to handle. Middleweight bikes can also travel as far as the larger engine adventure bikes, and endure almost all terrains equally. Thus, with slightly smaller engines, lighter weight, and almost equal capability, middleweight bikes are expected to see growth during the forecast period. Some popular middleweight bikes include:
Aprilia Tuareg 660 – 660cc parallel-twin engine drawn from the company’s RSV4 superbike (with half the cylinders). The engine is performance oriented. Aprilia employs the same engine in the RS660 and Tuono 660. However, the Tuareg employs a trellis frame instead of a beam frame.
KTM 890 Adventure R – Powered by an 889cc parallel-twin, which replaces the engine from the 790 Adventure series. The bike has an orange steel trellis, and several electronic features.
Ducati DesertX – The Ducati DesertX is particularly made for off-roading. The bike has a steel trellis frame and long-travel suspension at both ends (front, 9.1 inches; rear, 8.7 inches). The bike is powered by a 937cc V-twin that Ducati employs in many other models.
Triumph Tiger 900 Rally Pro – The bike carries a 888cc three-cylinder. It also has IMU-dependent traction control and cornering ABS, six ride modes, a quickshifter, and a 7-inch TFT display with Bluetooth connectivity.
Yamaha Ténéré 700 – The bike carries a 689cc parallel-twin, and offers significant power and a fun riding experience. The Ténéré 700 is a dirt-focused adventure bike with minimal street equipment.
New rider-focused designs and technologically advanced models are expected to boost the market. For example, in 2021, KTM North America, Inc. introduced its 2022 lineup of ADVENTURE motorcycles, including the all-new flagship models, the KTM 1290 SUPER ADVENTURE S and KTM 1290 SUPER ADVENTURE R. In 2021, BMW Motorrad India launched the new BMW R 1250 GS and BMW R 1250 GS Adventure motorcycles in India. Both models would be available as as Completely Built-up Units (CBU).
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By engine capacity, the market is classified into:
By application, the market is segmented into:
By region, the market is classified into:
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The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
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Base Year | 2022 |
Historical Period | 2018-2022 |
Forecast Period | 2023-2028 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Engine Capacity |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Adventure Motorcycle Market Analysis
8.1 Key Industry Highlights
8.2 Global Adventure Motorcycle Historical Market (2018-2022)
8.3 Global Adventure Motorcycle Market Forecast (2023-2028)
8.4 Global Adventure Motorcycle Market by Engine Capacity
8.4.1 Less than 500 cc
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 500-1,000cc
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Above 1,000cc
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.5 Global Adventure Motorcycle Market by Application
8.5.1 Off-Road Market
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Street Market
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Adventure Motorcycle Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Adventure Motorcycle Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Adventure Motorcycle Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Adventure Motorcycle Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Adventure Motorcycle Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Adventure Motorcycle Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 KTM AG
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 BMW AG
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Ducati Motor Holding S.p.A.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Yamaha Motor Co., Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Kawasaki Motors, Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Honda Motor Company, Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Benelli Q.J.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Eicher Motors Limited
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Figures and Tables
1. Global Adventure Motorcycle Market: Key Industry Highlights, 2018 and 2028
2. Global Adventure Motorcycle Historical Market: Breakup by Engine Capacity (USD Million), 2018-2022
3. Global Adventure Motorcycle Market Forecast: Breakup by Engine Capacity (USD Million), 2023-2028
4. Global Adventure Motorcycle Historical Market: Breakup by Application (USD Million), 2018-2022
5. Global Adventure Motorcycle Market Forecast: Breakup by Application (USD Million), 2023-2028
6. Global Adventure Motorcycle Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Adventure Motorcycle Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Adventure Motorcycle Historical Market: Breakup by Country (USD Million), 2018-2022
9. North America Adventure Motorcycle Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Adventure Motorcycle Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Adventure Motorcycle Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Adventure Motorcycle Historical Market: Breakup by Country (USD Million), 2018-2022
13. Asia Pacific Adventure Motorcycle Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Adventure Motorcycle Historical Market: Breakup by Country (USD Million), 2018-2022
15. Latin America Adventure Motorcycle Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Adventure Motorcycle Historical Market: Breakup by Country (USD Million), 2018-2022
17. Middle East and Africa Adventure Motorcycle Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Global Adventure Motorcycle Market Structure
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