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Adventure Tourism Market

Global Adventure Tourism Market Share, Trends, Forecast: By Type: Hard Adventure, Soft Adventure; By Activity: Land-based Activity, Water-based Activity, Air-based Activity; By Type of Traveller: Friends/Group, Couple, Solo, Family; By Age Group: Below 30 Years, Others; By Sales Channel; Regional Analysis; Competitive Landscape; 2024-2032

Global Adventure Tourism Market Outlook

The global adventure tourism market size reached approximately USD 336.03 billion in 2023. The market is assessed to grow at a CAGR of 19.9% between 2024 and 2032 to attain a value of around USD 998.37 billion by 2032.

 

Key Trends in the Market

Adventure tourism refers to a type of tourism that involves travelling to exotic and remote locations to engage in physical and cultural activities. Some popular adventure tourism activities include scuba diving, trekking, hiking, sailing, river rafting, skiing, and paragliding, among others. Adventure tourism can reduce stress levels of individuals, enhance their physical fitness and confidence, and improve their mental health, among others.

 

  • The rising spending on domestic and international travel is one of the leading adventure tourism market trends. Besides, the growing trend of remote work is also likely to surge interest in adventure tourism as individuals are increasingly seeking local connection and cultural immersion, boosting the popularity of leisure adventure travel.
  • The adventure tourism market growth can be attributed to the rising demand for new and personalised experiences by travellers. Travellers are increasingly seeking unique travel experiences, new wellness activities such as spas and saunas, and deeper engagement and interaction with local cultures to enhance their experiences.

Adventure tourists are also preferring authentic and exciting experiences, immersive cultural encounters, and active engagement as a means of self-exploration and self-improvement.

  • The rising interest in sustainable tourism due to growing environmental concerns is further driving the adventure tourism market demand. Travellers are increasingly adopting environmentally friendly adventurous activities and prioritising waste reduction, recycling, energy efficiency, and the usage of renewable resources while preserving the biodiversity and cultural heritage of a destination.

 

Market Analysis

Based on type, the market is segmented into hard adventure and soft adventure. On the basis of activity, the market can be divided into land-based activity, water-based activity, and air-based activity. By type of traveller, the adventure tourism market segmentation includes friends/group, couple, solo, and family.

 

Based on age group, the market is segmented into below 30 years, 30 years-41 years, 42 years-49 years, and 50 years and above. On the basis of sales channel, the market is bifurcated into travel agent and direct. The major regional markets for adventure tourism include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global adventure tourism market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • Abercrombie & Kent USA, LLC 
  • Butterfield & Robinson Inc. 
  • Austin Adventures Inc. 
  • Discovery Nomads LLC 
  • Cox & Kings 
  • G Adventures Inc.
  • Interpid Group Pty Ltd.
  • Geographic Expeditions, Inc.
  • Row Adventures
  • Mountain Travel Sobek
  • Others

 

Market Share by Type

As per the adventure tourism market analysis, soft adventure is witnessing significant growth as it offers a blend between luxury travel and hard adventure. It enjoys substantial popularity among families, beginners, and differently-abled individuals seeking thrilling experiences with low risks and hazards. The increasing interest in cultural-related adventure tourism in countries like India, Spain, the Netherlands, Italy, and Sweden, is further aiding the segment’s development.

 

Market Share by Region

Europe accounts for a substantial portion of the adventure tourism market share due to the growing interest in exploring offbeat places in the region. High education levels and rising disposable incomes of Europeans are also fuelling interest in adventure tourism. Moreover, the growing number of ecologically and socially responsible travellers is fuelling interest in sustainable adventure tourism activities in the region.

 

Meanwhile, the Asia Pacific represents a significant market share as the region encompasses diverse experiences, cultures, and landscapes. Countries like India are emerging as hotspots for air, water, and land-based adventure tourism activities due to their diverse geographical ecosystems. Governments in the region are also actively promoting adventure tourism activities to enhance their revenues, aiding the market.

 

Competitive Landscape

Butterfield & Robinson Inc. is a company that is engaged in designing, guiding, and planning trips. Since its operations in 1966, it has offered hyper-personalised and one-on-one services to provide enhanced experiences to customers. The company’s trips combine active adventure with cultural immersion in different destinations around the world.

 

Abercrombie & Kent USA, LLC, founded in 1962, is a leading luxury travel company that is headquartered in Illinois, the United States. The company creates inspiring and memorable journeys for customers in over 100 countries across seven continents. With more than 55 offices across the world, the company is recognised for its exceptional luxury travel services by both guests and professionals.

 

Cox & Kings is a leading travel company. Its history dates back to 1758, and since then it has emerged as a prominent provider of services such as outbound tourism, conference and incentive solutions, trade fairs, domestic holidays, and business travels in the Indian subcontinent.

 

Other adventure tourism market players include Austin Adventures Inc., Discovery Nomads LLC, G Adventures Inc., Interpid Group Pty Ltd., Geographic Expeditions, Inc., Row Adventures, and Mountain Travel Sobek, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Activity
  • Type of Traveller
  • Age Group
  • Sales Channel
  • Region
Breakup by Type
  • Hard Adventure
  • Soft Adventure
Breakup by Activity
  • Land-based Activity
  • Water-based Activity
  • Air-based Activity
Breakup by Type of Traveller
  • Friends/Group
  • Couple
  • Solo
  • Family
Breakup by Age Group
  • Below 30 Years
  • 30 years-41 years
  • 42 years-49 years
  • 50 Years and above
Breakup by Sales Channel
  • Travel Agent
  • Direct
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Abercrombie & Kent USA, LLC 
  • Butterfield & Robinson Inc. 
  • Austin Adventures Inc. 
  • Discovery Nomads LLC 
  • Cox & Kings 
  • G Adventures Inc.
  • Interpid Group Pty Ltd.
  • Geographic Expeditions, Inc.
  • Row Adventures
  • Mountain Travel Sobek
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description   
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Adventure Tourism Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Adventure Tourism Historical Market (2018-2023) 
    8.3    Global Adventure Tourism Market Forecast (2024-2032)
    8.4    Global Adventure Tourism Market by Type
        8.4.1    Hard Adventure
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Soft Adventure
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Adventure Tourism Market by Activity
        8.5.1    Land-based Activity
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Water-based Activity
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Air-based Activity
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Adventure Tourism Market by Type of Traveller
        8.6.1    Friends/Group
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Couple
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Solo
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Family
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
    8.7    Global Adventure Tourism Market by Age Group
        8.7.1    Below 30 Years
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    30 years-41 years
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    42 years-49 years
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    50 Years and above
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
    8.8    Global Adventure Tourism Market by Sales Channel
        8.8.1    Travel Agent
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Direct
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
    8.9    Global Adventure Tourism Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023)
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023)
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023)
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023)
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023)
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Adventure Tourism Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Adventure Tourism Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Adventure Tourism Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Adventure Tourism Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Adventure Tourism Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Abercrombie & Kent USA, LLC 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Butterfield & Robinson Inc. 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Austin Adventures Inc. 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Discovery Nomads LLC 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Cox & Kings 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    G Adventures Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Interpid Group Pty Ltd.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Geographic Expeditions, Inc.
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Row Adventures
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Mountain Travel Sobek
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Adventure Tourism Market: Key Industry Highlights, 2018 and 2032
2.    Global Adventure Tourism Historical Market: Breakup by Type (USD Billion), 2018-2023
3.    Global Adventure Tourism Market Forecast: Breakup by Type (USD Billion), 2024-2032
4.    Global Adventure Tourism Historical Market: Breakup by Type of Traveller (USD Billion), 2018-2023
5.    Global Adventure Tourism Market Forecast: Breakup by Type of Traveller (USD Billion), 2024-2032
6.    Global Adventure Tourism Historical Market: Breakup by Age Group (USD Billion), 2018-2023
7.    Global Adventure Tourism Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
8.    Global Adventure Tourism Historical Market: Breakup by Sales Channel (USD Billion), 2018-2023
9.    Global Adventure Tourism Market Forecast: Breakup by Sales Channel (USD Billion), 2024-2032
10.    Global Adventure Tourism Historical Market: Breakup by Region (USD Billion), 2018-2023
11.    Global Adventure Tourism Market Forecast: Breakup by Region (USD Billion), 2024-2032
12.    North America Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    North America Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Europe Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Europe Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Asia Pacific Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Asia Pacific Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Latin America Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Latin America Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Middle East and Africa Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Middle East and Africa Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Global Adventure Tourism Market Structure

Key Questions Answered in the Report

What was the global adventure tourism market value in 2023?

In 2023, the market attained a value of nearly USD 336.03 billion.

What is the growth rate of the global adventure tourism market?

The market is assessed to grow at a CAGR of 19.9% between 2024 and 2032.

What is the forecast outlook of the global adventure tourism market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 998.37 billion by 2032.

What are the major market drivers?

The major market drivers are rising spending on domestic and international travel, the growing trend of remote work, and the surging interest in unique travel experiences.

What are the key trends of the market?

The growing trend of sustainable tourism, the surging popularity of soft adventure activities, and the rising interest in exploring offbeat places are the key trends aiding the market growth.

What are the major regional markets of adventure tourism, according to the EMR report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the major types of adventure tourism in the market?

The major types of adventure tourism in the market are hard adventure and soft adventure.

Who are the key players, according to the adventure tourism market report?

The major players in the market are Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Austin Adventures Inc., Discovery Nomads LLC, Cox & Kings, G Adventures Inc., Interpid Group Pty Ltd., Geographic Expeditions, Inc., Row Adventures, and Mountain Travel Sobek, among others.

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