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Africa Cosmeceutical Market Size, Share, Growth, Price, Trends, Forecast: By Product Type: Skin Care, Hair Care, Lip Care, Oral Care; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Africa Cosmeceutical Market Outlook
The Africa cosmeceutical market size attained a value of approximately USD 2.07 billion in 2023. The market is further projected to grow at a CAGR of 7.5% in the forecast period of 2024-2032, reaching a value of around USD 3.95 billion by 2032.
Key Trends in the Market
Cosmeceutical is a term that refers to products that are a combination of cosmetics and pharmaceuticals. Similar to cosmetics, cosmeceuticals are used to improve the physical appearance of the user, while also containing active ingredients that are beneficial for the user. Cosmeceuticals can be used to provide benefits such as improved skin texture, anti-ageing benefits, hair protection.
- Increasing participation of women in the workforce and rising levels of disposable income are resulting in greater spending on personal care products, including cosmeceuticals. More women are becoming concerned about their physical appearance and are purchasing cosmeceuticals to improve their appearance, look younger, and prevent wrinkles.
- Development of skin care and hair care products that cater specifically to African skin types and hair textures is a key trend augmenting the Africa cosmeceutical market demand. More consumers in Africa are seeking cosmeceuticals that are targeted for their skin and hair type so as to gain maximum benefits.
- Expansion of international cosmetics brands and use of innovative marketing and promotional strategies are crucial trends influencing the cosmeceuticals market in Africa. Global brands such as L’Oreal are establishing their presence in Africa, setting up local manufacturing units and retail branches, thereby improving accessibility of various cosmeceutical products.
Africa Cosmeceutical Market Analysis
Based on product type, the market is categorised into skin care, hair care, lip care, and oral care, with skin care sub-divided by type into anti-ageing, anti-acne, sun protection, moisturisers, and other skin care product types, while hair care is classified by type into shampoos and conditions, hair colourants and dyes, and other hair care product types. The Africa cosmeceutical market segmentation by distribution channel is supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. The regional markets for cosmeceuticals in Africa are North Africa, East and Central Africa, West Africa, and South Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Africa cosmeceutical market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- L'Oreal SA
- Procter & Gamble Company
- Unilever Plc
- Johnson & Johnson Services, Inc.
- Shiseido Co. Ltd
- NAOS Group
- Beiersdorf AG
- Groupe Clarins SA
- Black Opal LLC
- The Body Shop International Limited
- Sorbet Group
- Others
Market Share by Product Type
By product type, skin care occupies a sizable share of the cosmeceutical market in Africa, driven by increasing concerns for skin care and protection. Skin tones and corresponding skin needs vary across the region, with darker skin tones with higher melanin concentrations more common in East Africa, while South Africa had lighter skin tones. The extensive sun exposure in Africa is also resulting in a heightened demand for adequate sun protection and anti-ageing skin care products, further bolstering the Africa cosmeceutical market growth. Due to the widespread prevalence of oily skin and increased risk of acne, there is also greater demand for anti-acne skin care products in Africa.
Market Share by Distribution Channel
Online distribution channels are assessed to witness a rapidly growing Africa cosmeceutical market share in the coming years, fuelled by the increasing penetration of the internet and smartphones. With a young and large population, consumers are increasingly switching to online shopping for a variety of products, supported by the development of various mobile applications. Purchasing cosmeceuticals online offers multiple benefits; including a vast range of choices, various price points, and access to different reviews. Manufacturers and retailers can also access a wider audience through online shopping, while saving on the expenses of setting up offline stores.
Competitive Landscape
L'Oreal SA, founded in 1963 and based in Johannesburg, South Africa, is the Africa branch of the global L’Oreal Groupe beauty brand. The company distributes and markets 29 brands in the region, with a dedicated manufacturing plant and exports throughout Africa.
Procter & Gamble Company is a leading marketer and manufacturer of fast-moving consumer goods, offering a vast range of products to consumers worldwide. Established in 1837, the company is headquartered in Ohio in the United States, with a reach spanning across 70 countries worldwide.
Unilever Plc, founded in 1929 and currently headquartered in London in the United Kingdom, is a company that caters to the personal care, nutrition and hygiene needs of consumers. The company has over 400 brands, including Ben & Jerry's, Dove, Hellmann’s, Knorr, Vaseline, Axe, and Horlicks.
Other market players include Johnson & Johnson Services, Inc., Shiseido Co. Ltd, NAOS Group, Beiersdorf AG, Groupe Clarins SA, Black Opal LLC, The Body Shop International Limited, and Sorbet Group, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Cosmeceutical Market Overview
8.1 Key Industry Highlights
8.2 Global Cosmeceutical Historical Market (2018-2023)
8.3 Global Cosmeceutical Market Forecast (2024-2032)
8.4 Global Cosmeceutical Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Africa Cosmeceutical Market by Product Type
9.1 Skin Care
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Type
9.1.3.1 Anti-Ageing
9.1.3.2 Anti-Acne
9.1.3.3 Sun Protection
9.1.3.4 Moisturisers
9.1.3.5 Other Skin Care Product Types
9.2 Hair Care
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.2.3 Breakup by Type
9.2.3.1 Shampoos and Conditioners
9.2.3.2 Hair Colourants and Dyes
9.2.3.3 Other Hair Care Product Types
9.3 Lip Care
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Oral Care
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 Africa Cosmeceutical Market by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Convenience Stores
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Specialty Stores
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Online
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Africa Cosmeceutical Market by Region
11.1 North Africa
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 East and Central Africa
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 West Africa
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 South Africa
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
13 Trade Data Analysis (HS Code – 3304)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 L'Oreal SA
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Procter & Gamble Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Unilever Plc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Johnson & Johnson Services, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Shiseido Co. Ltd
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 NAOS Group
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Beiersdorf AG
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Groupe Clarins SA
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Black Opal LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 The Body Shop International Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Sorbet Group
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Africa Cosmeceutical Market: Key Industry Highlights, 2018 and 2032
2. Africa Cosmeceutical Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Africa Cosmeceutical Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Africa Cosmeceutical Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Africa Cosmeceutical Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Africa Cosmeceutical Historical Market: Breakup by Region (USD Million), 2018-2023
7. Africa Cosmeceutical Market Forecast: Breakup by Region (USD Million), 2024-2032
8. Major Importing Countries by Volume
9. Major Exporting Countries by Volume
10. Major Importing Countries by Value
11. Major Exporting Countries by Value
12. Africa Cosmeceutical Market Structure
Key Questions Answered in the Report
In 2023, the cosmeceutical market in Africa reached an approximate value of USD 2.07 billion.
The market is expected to grow at a CAGR of 7.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 3.95 billion by 2032.
The major drivers of the market include increasing awareness regarding cosmeceuticals, rising disposable income, and growing availability of a wide range of cosmeceutical products.
The key Africa cosmeceutical market trends include development of cosmeceutical products targeted for African skin tones, growing beauty and personal care industry, and rising sales of cosmeceuticals through online distribution channels.
The major regional markets for cosmeceuticals in Africa are North Africa, East and Central Africa, West Africa, and South Africa.
The various distribution channels for the cosmeceutical market in Africa are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others
The major players in the market, according to the report, are L'Oreal SA, Procter & Gamble Company, Unilever Plc, Johnson & Johnson Services, Inc., Shiseido Co. Ltd, NAOS Group, Beiersdorf AG, Groupe Clarins SA, Black Opal LLC, The Body Shop International Limited, and Sorbet Group, among others.
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