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Africa Energy Drinks Market Size, Price, Forecast: By Type: Caffeinated Beverages, De-Caffeinated Beverages; By Product: Shots, Drinks, Mixers; By Packaging: Cans, Bottles, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
Africa Energy Drinks Market Outlook
The Africa energy drinks market size reached approximately USD 1.62 billion in 2023. The market is estimated to grow at a CAGR of 6.2% in the forecast period of 2024-2032, reaching a value of around USD 2.78 billion by 2032.
Key Trends in the Market
Energy drinks are beverages that contain stimulant ingredients such as caffeine, taurine, and vitamins, among others, which are intended to improve mental and physical alertness. These drinks boost energy levels and enhance the physical stamina and productivity of a consumer.
- The increased consumption of caffeinated energy drinks to remain alert during long working hours, increase physical endurance during sports, and regulate weight is a crucial Africa energy drinks market trend.
- Several energy drink brands are enhancing their visibility in the region by spending on strategic advertisement and marketing campaigns. Moreover, the growing disposable incomes and the increasing sales of packaged beverages in Africa are aiding the market demand.
- The Africa energy drinks market demand can be attributed to the growing health consciousness, boosting the demand for energy drinks as alternatives to carbonated beverages. Moreover, the rising trend of sustainability is expected to surge the demand for energy drinks packaged with PET bottles in the coming years.
- A rise in the demand for new energy drink flavours such as blackberry, ginger, grapefruit, lime, and fruit combinations, among others, is also expected to fuel the market growth in the forecast period.
Market Analysis
Based on type, the market is divided into caffeinated beverages and de-caffeinated beverages. On the basis of product, the market is classified into shots, drinks, and mixers. By packaging, the Africa energy drinks market segmentation includes cans and bottles, among others.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. On the basis of country, the market is divided into South Africa, Egypt, Nigeria, and Algeria, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Africa energy drinks market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Red Bull Company Ltd.
- Monster Energy Company
- The Coca Cola Company
- Mutalo Group (Kabisa)
- PepsiCo Inc.
- MoFaya Energy
- The Alternative Power (Pty) Ltd (Switch)
- Power Horse Energy Drinks GmbH
- Suntory Beverage & Food Limited
- Monarch Beverages
- Others
Market Share by Type
Caffeinated beverages occupy a substantial portion of the Africa energy drinks market share as they can improve alertness, energy levels, and productivity. Furthermore, they are readily available in local vendor shops and supermarkets in the region, which improves their visibility among the consumers.
Moreover, caffeinated energy drinks are typically served cold and can be quickly consumed, making them a preferable option over a hot coffee. Additionally, they are much cheaper as compared to conventional types of coffee, further boosting their demand in the region.
Market Share by Country
According to the Africa energy drinks market analysis, South Africa accounts for a sizeable share of the market due to the increased demand for ready-to-drink beverages in the country. Moreover, the development of healthy energy drinks such as botanical and herb-flavoured beverages as well as sugar-free, preservative-free and low-calorie energy drinks, among others, is also aiding the market growth.
Evolving consumer lifestyles in urban areas also boost the demand for beverages that can improve productivity in demanding hours at work, bolstering the overall Africa energy drinks market growth.
Competitive Landscape
Red Bull Company Ltd., established in 1987, is an energy drink manufacturer and owner of sports teams. The company, with its headquarters in Fuschl am See, Austria, also hosts sports events and musical festivals.
Monster Energy Company, headquartered in California, the United States, was originally created by Hansen Natural in 2002. It is a global supplier of energy drinks such as high-performance energy drinks and carbonated energy drinks, among others.
The Coca Cola Company is a multinational beverage company founded in 1892 with its headquarters in Atlanta, the United States. The company primarily manufactures carbonated beverages, citrus beverages, and other soft drinks.
Other Africa energy drinks market players include Mutalo Group (Kabisa), PepsiCo Inc., MoFaya Energy, The Alternative Power (Pty) Ltd (Switch), Power Horse Energy Drinks GmbH, Suntory Beverage & Food Limited, and Monarch Beverages, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product |
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| Breakup by Packaging |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Energy Drinks Market Overview
8.1 Key Industry Highlights
8.2 Global Energy Drinks Historical Market (2018-2023)
8.3 Global Energy Drinks Market Forecast (2024-2032)
8.4 Global Energy Drinks Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Africa Energy Drinks Market Overview
9.1 Key Industry Highlights
9.2 Africa Energy Drinks Historical Market (2018-2023)
9.3 Africa Energy Drinks Market Forecast (2024-2032)
10 Africa Energy Drinks Market by Type
10.1 Caffeinated Beverages
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 De-Caffeinated Beverages
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Africa Energy Drinks Market by Product
11.1 Shots
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Drinks
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Mixers
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Africa Energy Drinks Market by Packaging
12.1 Cans
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Bottles
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Others
13 Africa Energy Drinks Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Speciality Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Africa Energy Drinks Market by Country
14.1 South Africa
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Egypt
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Nigeria
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Algeria
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Red Bull Company Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Monster Energy Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 The Coca Cola Company
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Mutalo Group (Kabisa)
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 PepsiCo Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 MoFaya Energy
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 The Alternative Power (Pty) Ltd (Switch)
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Power Horse Energy Drinks GmbH
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Suntory Beverage & Food Limited
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Monarch Beverages
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Energy Drinks Market: Key Industry Highlights, 2018 and 2032
2. Africa Energy Drinks Market: Key Industry Highlights, 2018 and 2032
3. Africa Energy Drinks Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Africa Energy Drinks Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Africa Energy Drinks Historical Market: Breakup by Product (USD Billion), 2018-2023
6. Africa Energy Drinks Market Forecast: Breakup by Product (USD Billion), 2024-2032
7. Africa Energy Drinks Historical Market: Breakup by Packaging (USD Billion), 2018-2023
8. Africa Energy Drinks Market Forecast: Breakup by Packaging (USD Billion), 2024-2032
9. Africa Energy Drinks Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Africa Energy Drinks Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Africa Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Africa Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Africa Energy Drinks Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of around USD 1.62 billion.
The market is projected to grow at a CAGR of 6.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of nearly USD 2.78 billion by 2032.
The major market drivers are increasing demand for energy boosters among working professionals and students and evolving consumer lifestyles.
The key trends of the market include rising consumption of caffeinated energy drinks, increasing spending on advertisement and promotional campaigns by key players, and the development of new flavours.
The major countries in the market are South Africa, Egypt, Nigeria, and Algeria, among others.
The different types of energy drinks are caffeinated beverages and non-caffeinated beverages.
The key market players, according to the report, are Red Bull Company Ltd., Monster Energy Company, The Coca Cola Company, Mutalo Group (Kabisa), PepsiCo Inc., MoFaya Energy, The Alternative Power (Pty) Ltd (Switch), Power Horse Energy Drinks GmbH, Suntory Beverage & Food Limited, and Monarch Beverages, among others.
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