Africa Entertainment and Telecommunication Market Report and Forecast 2024-2032

Africa Entertainment and Telecommunication Market Outlook

The Africa entertainment and telecommunication market size is projected to grow at a CAGR of 5.5% between 2024 and 2032. The market is expected to be driven by the increasing smartphone ownership and the growing accessibility to high-speed internet.

Key Trends in the Market

The entertainment sector typically encompasses films, music, fine arts, television, and radio, among others, aimed at providing amusement to a target audience. Meanwhile, telecommunication refers to an interconnected network of wired and wireless devices which enables high-speed transmission of data, audio, or video, among other forms of information.

• The Africa entertainment and telecommunication market growth is expected to be influenced by the rapid digital transformation and increasing mobile cellular coverage in the region. Besides, the healthy economic growth, buoyed by increasing international trade, is surging the number of individuals spending on entertainment services in the region.

• In developing African countries, traditional forms of entertainment like radio, magazines, live music, and television enjoy substantial popularity. In addition, growing digital adoption, fuelled by the COVID-19 pandemic, is driving the popularity of social media platforms, video and music streaming, and OTT services in countries like South Africa.

• Increasing availability of high-speed internet and the surging affordability of smartphones are positively influencing the market growth. Moreover, increasing investments in fibre technology to improve the digital infrastructure and favourable government initiatives aimed at boosting data connectivity and subscriber growth are crucial Africa entertainment and telecommunication market trends.

Market Analysis

Based on platform, the Africa entertainment and telecommunication market segmentations include PC, smartphone, tablets, gaming console, downloaded/box PC, and browser PC. The major countries in the Africa market for entertainment and telecommunication are South Africa, Egypt, Nigeria, and Kenya, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Africa entertainment and telecommunication market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• MultiChoice Group 

• MTN Group 

• Sony Corporation 

• Safaricom Plc 

• Airtel Africa

• StarTimes Group 

• Vodacom Group Limited 

• Econet Wireless Zimbabwe Limited 

• Zambia Telecommunications Company Limited (Zamtel) 

• Pledge51 Ltd (ChopUp) 

• Cell C 

• Others

Market Share by Platform

Smartphones account for a significant portion of the Africa entertainment and telecommunication market share. This can be attributed to the rising smartphone ownership among the young population in the region, coupled with the growing popularity of social media as a major source of entertainment. Moreover, the growing launch of affordable smartphones and the surging popularity of online gaming and streaming services among young Africans are aiding the segment’s growth.

Market Share by Country

As per the Africa entertainment and telecommunication market analysis, South Africa is witnessing a healthy growth. This can be attributed to the rapid digitalisation, the increasing popularity of online gaming and OTT platforms, and the growing presence of leading telecommunication players. With the emergence of the 5G network in the country, South Africans are increasingly shifting from traditional entertainment services to on-demand video content.

Competitive Landscape

MultiChoice Group is a leading entertainment company which is the owner of several brands such as DStv, GOtv, Showmax, M-net, and Supersport, among others. It was founded in 1995 and offers satellite services in Sub-Saharan Africa.

MTN Group is a company which offers fintech solutions, digital services, enterprise services, and API marketplace, among others. It is one of the largest mobile network operators in Africa and was founded in 1994.

Sony Corporation is a prominent electronics company. The product portfolio of Sony includes televisions, digital cameras, smartphones, and tablets, among others. The company was founded in 1946 and is headquartered in Tokyo, Japan.

Other Africa entertainment and telecommunication market players include Safaricom Plc, Airtel Africa, StarTimes Group, Vodacom Group Limited, Econet Wireless Zimbabwe Limited, Zambia Telecommunications Company Limited (Zamtel), Pledge51 Ltd (ChopUp), and Cell C, among others.

Key Highlights of the Report