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Africa Entertainment and Telecommunication Market Size, Price, Trends, Forecast: By Platform: PC, Smartphone, Tablets, Gaming Console, Downloaded/Box PC, Browser PC; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Africa Entertainment and Telecommunication Market Outlook
The Africa entertainment and telecommunication market size is projected to grow at a CAGR of 5.5% between 2024 and 2032. The market is expected to be driven by the increasing smartphone ownership and the growing accessibility to high-speed internet.
Key Trends in the Market
The entertainment sector typically encompasses films, music, fine arts, television, and radio, among others, aimed at providing amusement to a target audience. Meanwhile, telecommunication refers to an interconnected network of wired and wireless devices which enables high-speed transmission of data, audio, or video, among other forms of information.
- The Africa entertainment and telecommunication market growth is expected to be influenced by the rapid digital transformation and increasing mobile cellular coverage in the region. Besides, the healthy economic growth, buoyed by increasing international trade, is surging the number of individuals spending on entertainment services in the region.
- In developing African countries, traditional forms of entertainment like radio, magazines, live music, and television enjoy substantial popularity. In addition, growing digital adoption, fuelled by the COVID-19 pandemic, is driving the popularity of social media platforms, video and music streaming, and OTT services in countries like South Africa.
- Increasing availability of high-speed internet and the surging affordability of smartphones are positively influencing the market growth. Moreover, increasing investments in fibre technology to improve the digital infrastructure and favourable government initiatives aimed at boosting data connectivity and subscriber growth are crucial Africa entertainment and telecommunication market trends.
Market Analysis
Based on platform, the Africa entertainment and telecommunication market segmentations include PC, smartphone, tablets, gaming console, downloaded/box PC, and browser PC. The major countries in the Africa market for entertainment and telecommunication are South Africa, Egypt, Nigeria, and Kenya, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Africa entertainment and telecommunication market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- MultiChoice Group
- MTN Group
- Sony Corporation
- Safaricom Plc
- Airtel Africa
- StarTimes Group
- Vodacom Group Limited
- Econet Wireless Zimbabwe Limited
- Zambia Telecommunications Company Limited (Zamtel)
- Pledge51 Ltd (ChopUp)
- Cell C
- Others
Market Share by Platform
Smartphones account for a significant portion of the Africa entertainment and telecommunication market share. This can be attributed to the rising smartphone ownership among the young population in the region, coupled with the growing popularity of social media as a major source of entertainment. Moreover, the growing launch of affordable smartphones and the surging popularity of online gaming and streaming services among young Africans are aiding the segment’s growth.
Market Share by Country
As per the Africa entertainment and telecommunication market analysis, South Africa is witnessing a healthy growth. This can be attributed to the rapid digitalisation, the increasing popularity of online gaming and OTT platforms, and the growing presence of leading telecommunication players. With the emergence of the 5G network in the country, South Africans are increasingly shifting from traditional entertainment services to on-demand video content.
Competitive Landscape
MultiChoice Group is a leading entertainment company which is the owner of several brands such as DStv, GOtv, Showmax, M-net, and Supersport, among others. It was founded in 1995 and offers satellite services in Sub-Saharan Africa.
MTN Group is a company which offers fintech solutions, digital services, enterprise services, and API marketplace, among others. It is one of the largest mobile network operators in Africa and was founded in 1994.
Sony Corporation is a prominent electronics company. The product portfolio of Sony includes televisions, digital cameras, smartphones, and tablets, among others. The company was founded in 1946 and is headquartered in Tokyo, Japan.
Other Africa entertainment and telecommunication market players include Safaricom Plc, Airtel Africa, StarTimes Group, Vodacom Group Limited, Econet Wireless Zimbabwe Limited, Zambia Telecommunications Company Limited (Zamtel), Pledge51 Ltd (ChopUp), and Cell C, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Platform |
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| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Entertainment and Telecommunication Market Overview
8.1 Key Industry Highlights
8.2 Global Entertainment and Telecommunication Historical Market (2018-2023)
8.3 Global Entertainment and Telecommunication Market Forecast (2024-2032)
8.4 Global Entertainment and Telecommunication Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Africa
9 Africa Entertainment and Telecommunication Market Overview
9.1 Key Industry Highlights
9.2 Africa Entertainment and Telecommunication Historical Market (2018-2023)
9.3 Africa Entertainment and Telecommunication Market Forecast (2024-2032)
10 Africa Entertainment and Telecommunication Market by Platform
10.1 PC
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Smartphone
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Tablets
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Gaming Console
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Downloaded/Box PC
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Browser PC
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
11 Africa Entertainment and Telecommunication Market by Country
11.1 South Africa
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Egypt
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Nigeria
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Kenya
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators of Demand
12.4 Key Indicators of Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 MultiChoice Group
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 MTN Group
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Sony Corporation
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Safaricom Plc
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Airtel Africa
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 StarTimes Group
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Vodacom Group Limited
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Econet Wireless Zimbabwe Limited
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Zambia Telecommunications Company Limited (Zamtel)
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Pledge51 Ltd (ChopUp)
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Cell C
13.2.11.1 Company Overview
13.2.11.2 Product Portfolio
13.2.11.3 Demographic Reach and Achievements
13.2.11.4 Certifications
13.2.12 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Entertainment and Telecommunication Market: Key Industry Highlights, 2018 and 2032
2. Africa Entertainment and Telecommunication Market: Key Industry Highlights, 2018 and 2032
3. Africa Entertainment and Telecommunication Historical Market: Breakup by Platform (USD Million), 2018-2023
4. Africa Entertainment and Telecommunication Market Forecast: Breakup by Platform (USD Million), 2024-2032
5. Africa Entertainment and Telecommunication Historical Market: Breakup by Country (USD Million), 2018-2023
6. Africa Entertainment and Telecommunication Market Forecast: Breakup by Country (USD Million), 2024-2032
7. Africa Entertainment and Telecommunication Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 5.5% between 2024 and 2032.
The rapid digital adoption, the growing consumption of high-quality content, and the rising popularity of the social media as a major source of entertainment are the major drivers of the market.
The key trends in the market include the increasing investments in fibre technology and growing popularity of OTT and gaming platforms.
PC, smartphone, tablets, gaming console, downloaded/box PC, and browser PC are the different platforms included in the market report.
South Africa, Egypt, Nigeria, and Kenya, among others, are the major countries included in the market report.
MultiChoice Group, MTN Group, Sony Corporation, Safaricom Plc, Airtel Africa, StarTimes Group, Vodacom Group Limited, Econet Wireless Zimbabwe Limited, Zambia Telecommunications Company Limited (Zamtel), Pledge51 Ltd (ChopUp), and Cell C, among others, are the key market players.
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