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Global Agritourism Market: By Activity: On-Farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodation, Others; By Sales Channel: Travel Agents, Direct; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Global Agritourism Market Outlook
The global agritourism market stood at a value of around USD 48.1 billion in 2020. The market is further expected to grow at a CACR of 13% in the forecast period of 2023-2028 to attain nearly USD 55.5 billion by 2026.
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Increasing demand for Agritainment to Augment the Agritourism Industry Growth
Based on activity, the agritainment segment is expected to witness a healthy growth in the forecast period. In recent years, there has been a rise in demand for agriculture-related entertainment activities or agritainment globally. It simply provides for an alternative business venture for the seller and an opportunity for entertainment/leisure in an agricultural setup to the consumers. This industry is creative as it includes activities like farm-stay vacations, for-fee fishing, interactive animal displays, pick-your-own fruits, and many more. Furthermore, these entertainment farms are gaining popularity as they are a means for the farmers to diversify risks and increase profits, create target consumer groups, and even preserve a way of life. These factors are expected to significantly contribute to the growth of the segment.
North America to Provide Considerable Growth Opportunities to Agritourism Industry
European farmers have traditionally done agritourism. For example, wineries in Italy and France have encouraged visitors to crush grapes or learn gourmet cooking. Farmers in the United States may simply be following a booming and global trend. Many American farmers and landowners are turning to agritourism, which comprises various services offered on a working farm. This type of tourism is a strategy to acquire a competitive edge and capitalise on the exclusivity of their farm and farming lifestyle. Further, economic changes, combined with volatilities in agricultural income and an interest in protecting land and resources, have put pressure on farmers across the region to look for alternate sources of income. As a result, during the forecast period, the agritourism industry in North America is likely to see new growth prospects.
Agritourism: Market Segmentation
Agritourism is a form of economic venture that combines agriculture productivity and/or processing with tourism to attract customers to a farm, plantation, or other agro-based business to educate or entertain the tourists while also earning money for the farm or business owner. Agricultural museums, corn mazes, on-farm farmers' markets and garden or plantation tours are common examples of agritourism.
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By activity, the market is divided into:
- On-Farm Sales
- Outdoor Recreation
- Agritainment
- Educational Tourism
- Accommodation
- Others
Based on sales channel, the industry is separated into:
- Travel Agents
- Direct
The regional markets for agritourism include North America, Europe, the Asia Pacific, Latin America and the Middle East and Africa.
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Increasing Focus to Preserve Rural Lifestyles and Landscape through a Variety of Farm Activities, Including Educational and Leisure, to Strengthen the Agritourism Industry Growth
The global market for agritourism is being driven by the increasing focus to preserve rural lifestyles while increasing farm income and enhancing the tourism industry in a region. For many landowners, agritourism is a means of increasing on-farm sales of their products and services while also generating income from leisure and tourism activities. Many new offerings by entrepreneurial farmers such as cooking classes, stocked pond-fishing, and organising carnivals and other festivities are ways to provide value-added experiences for the consumers. Through this, students or learners, and adults can have a deeper understanding of regional cultural heritage, agricultural crop production and distribution procedures, the value of healthy food in people's life, environmental preservation, and so on. These factors have been contributing to the market growth. Over the forecast period, the increasing focus to successfully develop organic agritourism and its entrepreneurship opportunities due to the growing trend of organic farming and the rising demand for healthy foods with high-quality standards is expected to aid the overall market.
Key Industry Players in the Global Agritourism Market
The report presents a detailed analysis of the following key players in the global agritourism market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Agrotours
- Agrilys Voyages
- Nokyo Tourist Corporation
- Greenmount Travel
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Activity, Sales Channel, Region |
| Breakup by Activity | On-Farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodation, Others |
| Breakup by Sales Channel | Travel Agents, Direct |
| Breakup by Region | North America, Latin America, Europe, Middle East and Africa, Asia Pacific |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Agrotours, Agrilys Voyages, Nokyo Tourist Corporation, Greenmount Travel, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Agritourism Market Analysis
8.1 Key Industry Highlights
8.2 Global Agritourism Historical Market (2018-2022)
8.3 Global Agritourism Market Forecast (2023-2028)
8.4 Global Agritourism Market by Activity
8.4.1 On-Farm Sales
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Outdoor Recreation
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Agritainment
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Educational Tourism
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Accommodation
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Others
8.5 Global Agritourism Market by Sales Channel
8.5.1 Travel Agents
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Direct
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Agritourism Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Agritourism Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Agritourism Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Agritourism Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Agritourism Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Agritourism Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Agrotours
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Agrilys Voyages
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Nokyo Tourist Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Greenmount Travel
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Agritourism Market: Key Industry Highlights, 2018 and 2028
2. Global Agritourism Historical Market: Breakup by Activity (USD Billion), 2018-2022
3. Global Agritourism Market Forecast: Breakup by Activity (USD Billion), 2023-2028
4. Global Agritourism Historical Market: Breakup by Sales Channel (USD Billion), 2018-2022
5. Global Agritourism Market Forecast: Breakup by Sales Channel (USD Billion), 2023-2028
6. Global Agritourism Historical Market: Breakup by Region (USD Billion), 2018-2022
7. Global Agritourism Market Forecast: Breakup by Region (USD Billion), 2023-2028
8. North America Agritourism Historical Market: Breakup by Country (USD Billion), 2018-2022
9. North America Agritourism Market Forecast: Breakup by Country (USD Billion), 2023-2028
10. Europe Agritourism Historical Market: Breakup by Country (USD Billion), 2018-2022
11. Europe Agritourism Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Asia Pacific Agritourism Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Asia Pacific Agritourism Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Latin America Agritourism Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Latin America Agritourism Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Middle East and Africa Agritourism Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Middle East and Africa Agritourism Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Global Agritourism Market Structure
Key Questions Answered in the Report
In 2020, the global agritourism market attained a value of nearly USD 48.1 billion.
The market is projected to grow at a CAGR of 13% between 2021 and 2026.
The market is estimated to witness healthy growth in the forecast period of 2023-2028 to reach almost USD 55.5 billion by 2026.
The major factors driving the market growth include the rising environmental consciousness among the masses, increasing awareness about farm diversification, growing focus to increase farmers' incomes and preserve rural lifestyles while enhancing the quality of life of rural society, and a need to enhance the tourism industry in a region.
The key market trends guiding the growth of the industry are the growing focus to expand the organic agritourism industry and the increasing preference for stay vacations, outdoor recreation, and educational tourism.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant types of activities in the industry are on-farm sales, outdoor recreation, agritainment, educational tourism, and accommodation, among others.
The major sales channels of the product include travel agents and direct sales.
The major players in the industry are Agrotours, Agrilys Voyages, Nokyo Tourist Corporation, and Greenmount Travel, among others.
Analyst Review
The global agritourism market attained a value of around USD 48.1 billion in 2020, driven by the growing popularity of agritainment, increasing focus to increase farm income, and rising environmental consciousness. Aided by the development of the organic agritourism industry and the increasing consumer spending on nature-based outdoor recreation activities, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 13%. The market is projected to reach nearly USD 55.5 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on activity, the agritourism industry can be segmented into on-farm sales, outdoor recreation, agritainment, educational tourismand , and accommodation, among others. On the basis of sales channel, it is divided into travel agents and direct. The major regional markets for agritourism are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Agrotours, Agrilys Voyages, Nokyo Tourist Corporation, and Greenmount Travel, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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